Interswitch Group has introduced new integrated marketing campaigns to promote its flagship consumer brands, Quickteller and Verve, as the company intensifies efforts to expand digital payment adoption and financial inclusion across Africa.
Brandspur Brand News reports that the campaigns form part of Interswitch’s broader strategy to strengthen brand visibility and reinforce the role of its payment solutions in supporting everyday digital transactions for millions of consumers and businesses.
According to the company, the initiative will feature a coordinated communications rollout across television, radio, outdoor advertising and digital media channels to reach audiences across key African markets.
Executive Vice President for Marketing and Communications at Interswitch, Cherry Eromosele, said the campaigns highlight the company’s mission to simplify payments while supporting economic empowerment across the continent.
She noted that the Verve campaign celebrates African consumers who are confidently embracing modern lifestyles and digital financial services, while the Quickteller campaign focuses on the convenience and speed of digital transactions available through the platform.
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Eromosele explained that both brands reflect Interswitch’s long-term commitment to advancing financial inclusion, enabling digital commerce and supporting Africa’s growing technology-driven economy.
Also speaking on the initiative, Tomi Ogunlesi, Divisional Head of Brands, Communications, Content and Corporate Social Responsibility, said the marketing push will follow a 360-degree strategy designed to maximise audience engagement.
According to Ogunlesi, the campaign will include high-impact television placements, creative digital storytelling, radio advertising, outdoor billboards and social media engagement aimed at connecting with consumers across diverse demographic groups.
The company added that the initiative reflects its continued investment in brand innovation and consumer engagement as demand for secure and seamless digital payment solutions continues to grow across Africa’s rapidly expanding fintech sector.
