Sprite has launched a refreshed global brand identity, marking the return of its iconic Lymon symbol as the centrepiece of a broader repositioning aimed at deepening cultural relevance and consumer connection worldwide. The move signals a renewed focus on visual expression, sound, street culture and product innovation under the new global platform, It’s That Fresh.
The brand’s updated look introduces a modernised fusion of the classic Lymon icon and the bold white Sprite wordmark, with the dot of the “i” transformed into a distinctive brand symbol. The refreshed identity is designed to create instant recognition across physical shelves, digital environments and social media platforms, while retaining Sprite’s long-standing green-and-white colour heritage.
Brandspur Brand News reports that the redesign extends beyond packaging to include a new sonic identity known as the Sprite Sound. Developed in collaboration with multi-platinum music producer Mustard, the sound is intended to mirror the crisp, energising sensation of a cold Sprite and will be used consistently across the brand’s audio and video content globally.
As part of its renewed cultural push, Sprite has also worked with UK rapper LeoStayTrill, who created original music using a custom Sprite-branded Ableton Move instrument. The collaboration blends product sounds and musical samples, reinforcing Sprite’s connection to contemporary music culture and youth expression.
The brand is further strengthening its ties to street culture through partnerships with collectives such as Crenshaw Skate Club, aligning itself with communities that influence fashion, creativity and grassroots culture. The initiative reflects Sprite’s strategy of actively participating in cultural movements rather than merely sponsoring them.
On the product front, Sprite is expanding its flavour-led innovations to meet evolving consumer tastes, particularly among Gen Z audiences. Building on the success of Sprite Chill and Sprite + Tea in North America, the company is scaling these variants globally. Sprite Chill introduces a cooling, multi-sensory twist with bold flavour options, while Sprite + Tea converts popular consumer-led mixes into official product offerings.
In addition, the brand continues to explore sensory collaborations through its “Sprite & Spicy” experiences, partnering with global food brands including McDonald’s to deliver flavour-forward moments that blend refreshment with culinary experimentation.
Sprite says the global relaunch is about more than aesthetics or product extensions. By integrating design, sound, culture and innovation into a unified brand ecosystem, the company aims to ensure that Sprite is not only seen but felt, heard and shared across markets worldwide.
With the revival of the Lymon and a sharper cultural focus, Sprite is positioning itself as a brand rooted in heritage while fully attuned to modern energy, creativity and lifestyle-driven consumption.
