Lagos State Government has reaffirmed its commitment to supporting the growth of Africa’s gaming sector, aiming to transform the industry from a fragmented and informal space into a structured, globally competitive ecosystem driven by policy, innovation, and investment.
Governor Babajide Sanwo-Olu made the announcement during the 3rd African Gaming Expo 2026 at Eko Hotels and Suites, themed “Africa’s Gaming Market: Frontier to Prominence.” He was represented by the Secretary to the State Government, Bimbola Salu-Hundeyin. The Governor highlighted the deliberate efforts by governments to regulate the sector, enhance transparency, and attract international investment.
Brandspur Brand News reports that Sanwo-Olu emphasised the gaming industry’s evolution from a marginal, loosely structured segment to a regulated, investor-friendly sector. He noted that technology, digital finance, sports development, and youth engagement now intersect with gaming, making it a significant contributor to economic growth.
“When properly regulated and responsibly managed, gaming has immense potential to generate employment, stimulate investments, and contribute meaningfully to public revenue,” he said, highlighting the sector’s strategic importance for Lagos and Africa at large.
Bashir Are, CEO of the Lagos State Lottery and Gaming Authority, described the expo as a platform to position Africa in the global gaming ecosystem and unlock opportunities across related industries. He noted the event has boosted tourism and commercial activity in Lagos, attracting international delegates and increasing hotel occupancy.
Delivering the keynote address, Peter Mebert, Founder of Merbert Global Launchpad, urged African startups to leverage improved access to infrastructure and talent to scale their operations globally. He highlighted gaming as a fast-growing global sector that can drive digital innovation and called on African companies to adopt strong leadership, strategic market understanding, and effective expansion strategies.
The expo featured extensive discussions on regulatory collaboration, technological innovation, responsible gaming, youth empowerment, and sustainable investment across Africa. Stakeholders agreed that structured policy frameworks, industry partnerships, and innovation-driven solutions are essential to unlocking the full potential of Africa’s gaming market.
As the gaming sector expands, Lagos aims to become a leading hub for innovation, investment, and entertainment in Africa, positioning itself at the forefront of a thriving, globally connected industry.
