Opportunity Africa launches pan-African Creative Council backed by leading communications, media and brand leaders
ADDIS ABABA, Ethiopia — March, 2026: In line with Agenda 2063, the Opportunity Africa initiative has launched its Creative Council, bringing together Africa’s leading communications, media and marketing leaders to advance a narrative that contributes to building The Africa We Want.
It is a pan-African platform and movement designed to shift how the
world sees Africa and how Africa sees itself, by amplifying the people,
stories and institutions already shifting perceptions. It is a shared
platform that brands, institutions and storytellers can align around to
communicate a stronger, more unified story of Africa.
At a time when the global order is shifting and competition for capital,
influence and attention is intensifying, perception matters as much as
facts. For Africa, image is no longer a soft issue. It is a strategic
one. The Creative Council has been established to help ensure Africa is
defined by those building it.
The Council brings together senior leaders who have shaped narratives at
national, regional and global levels. Their role is to guide the
creative direction of the initiative, connect it to their continent-wide
networks and ensure the initiative remains credible, relevant and
culturally resonant across markets.
“This is exactly the kind of collaboration Africa needs to shape a
narrative that reflects our aspirations under Agenda 2063 and builds The
Africa We Want. In line with the mandate of the African Union
Commission’s Information and Communication Directorate, this work will
strengthen how we communicate the Union’s priorities and amplifies
Africa’s voice. We encourage more partners to join this growing
movement.” Faith Adhiambo, Communication Officer, Agenda 2063 African
Union.
“It is a privilege for Africa No Filter to serve as secretariat and
help steward this forward. It is unprecedented to see this level of
expertise and collaboration coming together to build the narrative
infrastructure Africa needs to reframe the continent,” said Moky
Makura, Executive Director of Africa No Filter and co-chair of the
Council.
“I joined the Opportunity Africa initiative because I believe the
world needs to see Africa as it truly is: brilliant and bursting with
opportunity, rather than a continent defined by its challenges. Being
part of this council is about ensuring the next generation of Africans
are seen through a lens of possibility and agency, shifting the global
conversation from deficit to potential. I am proud to support a movement
that reclaims our narrative to show a dynamic continent of progress and
innovation.” Tosin Adefeko, founder and CEO, AT3 Resources – The
Muvmnt Agency.
Initial members of the Creative Council include senior leaders from
TRACE, Africa Practice, the African Union, Brand South Africa, IC
Publications, Alpha Media Holdings, X3M Ideas and other leading
institutions across the continent.
Members of the Creative Council
Addis Alemayehou – Chairperson, Kazana Group; Co-founder and CRO,
Dodai
Adebola Williams – Co-founder, RED | For Africa
Leslie Richer, Director, Information and Communication African Union
Faith Ochieng – Communications Officer, Agenda 2063
Fareed Khimani – Communications Adviser, Office of the Cabinet
Secretary, Kenya
Gina Din-Kariuki – Founder and Executive Chair, The Gina Din Group
Kwame Senou – Founder, The Holding Opinion (THOP)
Malik Shaffy Lizende – Founder, 63 Inc
Moky Makura – Executive Director, Africa No Filter
Omar Ben Yedder – Group Publisher and Managing Director, IC
Publications
Richard Kiplagat – Senior Stakeholder Relations Adviser, Africa
Practice
Samuel Onyemelukwe – Group Business Development Director, TRACE
Sophie Masipa – CEO and Brand Strategist
Steve Babaeko – Founder, X3M Ideas
Terhas Berhe – Founder and Managing Director, BrandComms
Thebe Ikalafeng – Founder Brand AfricaThoko Modise – General
Manager: Communications, Brand South Africa
Tim Ekandjo – Branding, Marketing, Communications and Sustainability
Officer, MTC Namibia
Tola St. Matthew-Daniel – Founder, Kairos & Tola
Tosin Adefeko – Founder and CEO, AT3 Resources
Trevor Ncube – Founder and Chairperson, Alpha Media Holdings
About Opportunity Africa
Opportunity Africa is a pan-African movement working to reframe Africa
as a continent of opportunity, progress, innovation and creativity.
Convened by Africa No Filter, Brand Africa and partners including the
African Union, it brings together brands, institutions, storytellers and
communities to build collective momentum behind a more confident and
opportunity-led story of Africa. www.opportunityafrica.africa [1]
About Africa No Filter
Africa No Filter is an advocacy organisation working to shift
stereotypical narratives about Africa and support a more balanced,
dynamic and accurate understanding of the continent. Through community
building and advocacy, it supports storytellers to tell richer, more
nuanced stories that reflect Africa’s progress, agency and potential.
Africa No Filter is a donor collaborative funded by Ford Foundation,
Andrew W. Mellon Foundation, Luminate, Hilton Foundation and Hewlett
Foundation. www.africanofilter.org
