Netflix has officially appointed South Africa-based OnPoint PR as its publicity and influencer marketing partner for sub-Saharan Africa, marking a significant expansion of the streaming giant’s regional presence. The decision follows a competitive multi-agency pitch process, positioning OnPoint PR to lead culturally relevant, story-driven campaigns across the region.
Brandspur Brand News reports that the partnership will focus on amplifying African stories with depth, nuance, and global resonance. OnPoint PR, celebrating its 16th year in business, has built a reputation for delivering impactful campaigns for clients including Absa South Africa, Spur Corporation, White Star, Savanna, and Global Citizen. The agency’s expertise in lifestyle, entertainment, and consumer communications uniquely positions it to elevate Netflix’s engagement and brand visibility across the continent.
Fatima Ouanssaidi, co-founder and CEO of OnPoint PR, stated, “This is a proud moment for us. We are excited to work with Netflix and contribute to sharing stories from the region and beyond in a meaningful way. Africa has immense talent and perspective, and we are thrilled to help bring these stories to audiences both locally and globally.”
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Vista Kalipa, co-founder and MD, added, “Great publicity starts with understanding the core of a story and its connection to people. Netflix has an incredible range of content, and we look forward to amplifying these stories in an authentic, culturally relevant, and impactful manner across sub-Saharan Africa.”
Under this partnership, Netflix and OnPoint PR will collaborate to strengthen audience engagement, increase visibility of regional productions, and deliver campaigns that resonate with diverse audiences across multiple platforms. The appointment reinforces Netflix’s ongoing commitment to celebrating African content and local storytelling talent.
