Billionaire investor Bill Ackman has launched a $64 billion bid to acquire Universal Music Group, in a move that could significantly reshape the global music industry landscape.
The proposed deal, initiated through Pershing Square Capital Management, involves a merger between Universal Music Group and Pershing Square SPARC Holdings, a special purpose acquisition vehicle approved by the U.S. Securities and Exchange Commission.
Brandspur Brand News reports that under the terms of the offer, Universal Music shareholders are expected to receive €9.4 billion in cash, equivalent to €5.05 per share, alongside 0.77 shares in the newly combined entity for each share held. The proposal values the music giant at approximately €56 billion, or $64 billion.
The newly formed company is expected to be headquartered in Nevada, United States, with plans to shift its stock market listing from Amsterdam to the New York Stock Exchange, a move aimed at enhancing investor visibility and unlocking greater shareholder value.
Ackman stated that the transaction is intended to bridge the gap between Universal Music’s strong financial performance and its current market valuation, which he believes does not fully reflect its global influence and growth potential.
Following news of the offer, shares of Universal Music rose by more than 10 per cent in Amsterdam, signalling positive investor reaction to the proposed acquisition.
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The deal is expected to be finalised before the end of 2026, subject to regulatory approvals and shareholder consent, although Universal Music Group has yet to formally respond to the bid.
The development comes after Ackman stepped down from the company’s board in March 2025, concluding a three-year tenure that began shortly after its public listing.
Universal Music has continued to expand its global footprint, including in Africa. In 2024, it acquired a majority stake in Mavin Global Limited, founded by Don Jazzy, as part of its strategic push into emerging markets.
Artists under the Mavin label, including Rema and Ayra Starr, are now integrated into Universal Music’s global distribution network, alongside a growing roster of international talent.
