FirstBank of Nigeria Limited has confirmed the appointment of Olayinka Ijabiyi as its substantive Group Head, Marketing and Corporate Communications, with immediate effect, reinforcing the bank’s focus on governance, brand leadership, and strategic communication as it advances its transformation agenda.
The appointment formalises his role after serving in an acting capacity since December 2024. In his new position, Ijabiyi will oversee integrated marketing strategy, corporate communications, brand reputation management, stakeholder engagement, and corporate responsibility initiatives across FirstBank’s operations.
Brandspur Banking News Desk reports that the elevation reflects the institution’s continued investment in experienced leadership to drive brand consistency and strengthen its positioning across financial markets, telecommunications, media, and development sectors where it operates.
Ijabiyi brings more than 25 years of professional experience spanning brand management, digital marketing, stakeholder relations, and corporate communications. Since joining FirstBank in 2011, he has held several leadership roles including Head of Brand Strategy and Special Projects, Head of Digital Marketing, and Head of Brand and Stakeholder Management.
Before joining FirstBank, he built a multi-sector career across organisations such as British Council, MultiChoice, MTN, and Etisalat Nigeria, where he contributed to brand development, communication strategy, and digital transformation initiatives.
In his most recent acting capacity, he was responsible for aligning the bank’s communications strategy with business objectives, strengthening corporate visibility, and driving campaigns linked to institutional milestones and reputation growth.
Ijabiyi holds a Master’s degree in Public and International Affairs from the University of Lagos and a Bachelor’s degree in English Language from the former Ondo State University, Ado-Ekiti. He is a Fellow of the National Institute of Marketing of Nigeria (NIMN) and a member of the Nigerian Institute of Public Relations (NIPR), alongside other professional affiliations.
With this confirmation, FirstBank signals continuity in its communication leadership structure while consolidating its brand and stakeholder engagement strategy across key markets.
