Spotify Marks 20 Years With New Personalised In-App Music Experience For Nigerian And Kenyan Users

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Spotify Marks 20 Years With New Personalised In-App Music Experience For Nigerian And Kenyan Users

Spotify has launched Spotify 20: Your Party Of The Year(s), a new mobile-only in-app experience that allows listeners to revisit and celebrate their personal music journey as part of the platform’s 20th anniversary.

The feature, which is currently available to eligible users in Nigeria and Kenya, transforms individual listening data into an interactive and nostalgic experience, highlighting key milestones and long-term listening habits developed over the years.

Brandspur Brand News reports that Spotify 20 presents users with a personalised data story showing when they first joined the platform, the total number of unique songs streamed, their first-ever song played, their most-streamed artist of all time, and an All-Time Top Songs playlist featuring their top 120 tracks with play counts.

At the conclusion of the experience, users receive a customised share card that can be saved, sent to friends, or shared across social media platforms, making it easy to showcase their music history.

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Speaking on the launch, Spotify’s Managing Director for Africa, Jocelyne Muhutu-Remy, said the feature reinforces the platform’s commitment to personalisation. She explained that Spotify 20 gives listeners in Nigeria and Kenya an opportunity to reflect on the songs, artists and moments that have shaped their lives, while celebrating discovery, nostalgia and music-driven communities.

As part of the global anniversary celebration, Spotify also released insights into the platform’s most-streamed content over the past two decades. Taylor Swift, Bad Bunny and Drake rank among the most-streamed artists of all time. Bad Bunny’s Un Verano Sin Ti emerged as the most-streamed album globally, while Blinding Lights by The Weeknd leads as the most-streamed song, followed closely by Ed Sheeran’s Shape Of You.

The platform also revealed that The Joe Rogan Experience remains the most-streamed podcast worldwide, while A Court Of Thorns And Roses by Sarah J. Maas is the most popular audiobook among Premium subscribers.

In addition, Spotify’s editorial team has curated a selection of global playlists highlighting defining eras, cultural shifts and major music movements from the past 20 years. These playlists are available within the Spotify 20 hub on the app.

Users can access Spotify 20: Your Party Of The Year(s) by opening the Spotify mobile app and searching for “Spotify 20” or “Party Of The Year(s)”.