Customers expect instant responses, but no team can be everywhere at
once. Today at Conversations in London, we’re introducing Meta Business
Agent – AI that lets every business show up for every customer, in
every moment, as if they had an infinite team behind them. Set up in
minutes or plug directly into your existing enterprise infrastructure so
you can 10X or 100X your output, while freeing you up to do the things
only you can do.
Respond to Customers 24/7
More than one million businesses are already using a Meta Business Agent
on WhatsApp and Messenger to respond to customers around the clock. And
because a billion people already connect with businesses on WhatsApp,
Messenger and Instagram every day, your Business Agent can deliver more
relevant, personalized experiences from the very first interaction.
We’re now expanding our Business Agent to businesses big and small
globally so within minutes you can have yours up and running, responding
in your customer’s local language using your tone. Your Business
Agent:
- Answers questions specific to your business
- Makes product recommendations from your catalog
- Books appointments and qualifies incoming leads
- Closes sales
- Lets you decide when a team member steps in to provide additional
support.
We’re also expanding these agents to Instagram since businesses
connect with their customers there too. Businesses can activate their
Business Agent here [2]. Getting started with the Business Agent is
free. In the coming months, businesses will access the agent through our
paid subscription offerings, with options for businesses of every size.
Get Discovered by New Customers
We’re also making it simpler for people to discover businesses powered
by a Meta Business Agent directly on WhatsApp. Starting soon, people
will be able to find businesses by typing their name in the Search bar,
or by sharing their phone number or contact card in chats with friends
and family. This way, when more customers reach out they get a quick,
helpful response.
An Agent that Works for You Too
Because the Meta Business Agent is responding to your customers, it
doubles as a partner who can deliver a morning briefing to catch you up
on chats you missed overnight and provide insights on your threads.
We’re starting with a select number of businesses on the WhatsApp
Business app, Instagram Pro, Messenger, and Meta Business Suite, and in
the future we’ll expand its capabilities to help run all your
day-to-day operations – like conducting market research, surfacing
product insights, connecting with the tools to manage your calendar and
providing competitive intelligence. You can join the waitlist here [3].
An Agent Platform
We’re also introducing the Meta Business Agent Platform: a new agentic
platform that gives businesses the infrastructure to build, customize
and deploy their Business Agent at scale. It allows businesses to
connect to a growing suite of hundreds of systems like Shopify, Zendesk
and Shopee giving Business Agents the ability to take action on behalf
of the business. The platform provides larger businesses with
enterprise-grade controls, guardrails and measurement built in so they
can define rules and offer personalized experiences, starting within the
messaging apps their customers already use.
For businesses using WhatsApp, this works alongside our Business
Platform [4] – and we support Messenger and Instagram as well.
We’re excited to hear how the Meta Business Agent can give businesses
the support they need to succeed – no matter their size.
