Safaricom is intensifying its push into Kenya’s affordable broadband market with new internet packages starting from KES 800 per month, a move aimed at attracting price-conscious consumers and strengthening its position in a segment traditionally dominated by smaller internet service providers and neighbourhood Wi-Fi operators.
The expansion signals a broader effort by Kenya’s largest telecommunications company to increase broadband adoption among households and small businesses seeking lower-cost connectivity options. By introducing more accessible pricing, Safaricom is positioning itself to compete directly with local providers that have built customer bases by offering budget-friendly internet services in residential estates and underserved communities.
The company is also piloting a flexible internet service known as Wi-Fi Bamba, designed for users who prefer pay-as-you-go access rather than fixed monthly subscriptions. The initiative is being tested in selected low-income communities, including Kawangware, Kangemi and the Kiambu Bus Park area, where demand for affordable digital access remains strong.
According to information reviewed by Brandspur Brand News, the Wi-Fi Bamba trial has already attracted more than 800 active users. The service is targeted at consumers in densely populated locations and high-traffic commercial areas such as markets, transport hubs and informal business districts, where affordable internet access can support communication, commerce and digital services.
The latest rollout reflects a growing trend among African telecommunications operators to develop lower-cost connectivity products as demand for internet access continues to rise across both urban and peri-urban communities. Affordable broadband has become increasingly important for education, remote work, digital payments, entertainment and small business operations.
Safaricom’s strategy could intensify competition in Kenya’s internet market by placing pressure on smaller providers that have traditionally catered to budget-conscious customers. Industry observers note that larger operators possess the infrastructure scale and financial resources to introduce competitively priced products while expanding coverage into new customer segments.
As internet usage continues to grow across East Africa, the success of Safaricom’s low-cost broadband packages and the Wi-Fi Bamba pilot could influence how telecommunications companies design future connectivity solutions for consumers seeking flexible and affordable access to digital services in 2026 and beyond.
