NESCAFÉ has concluded its 2026 Next Level Promo after rewarding more than 41,000 consumers across Nigeria through a nationwide campaign that combined customer rewards with support for aspiring entrepreneurs.
The promotion, which ran from April to June 2026, invited consumers to purchase specially marked sachets of NESCAFÉ Original 3-in-1, submit unique promotional codes and compete for airtime, cash prizes and business support. The campaign generated more than 240,000 entries, reflecting strong consumer participation across the country.
At the grand finale, four winners from Plateau, Kaduna, Ebonyi and Lagos states emerged as the top beneficiaries, receiving business grants, professional work equipment tailored to their respective trades and access to specialised training designed to strengthen their entrepreneurial skills, Brandspur Brand News reports.
The initiative forms part of Nestlé Nigeria’s broader strategy to reward customer loyalty while creating opportunities for young Nigerians to grow sustainable businesses. Beyond financial support, the winners were equipped with practical tools relevant to careers including software development, make-up artistry, photography and fashion design.
As part of the programme, the grand prize recipients also toured Nestlé Nigeria’s manufacturing facility in Agbara, where they gained insight into the company’s production processes, quality standards and operations behind the NESCAFÉ brand.
The campaign aligns with Nestlé Nigeria’s wider youth empowerment agenda, which seeks to improve employability, entrepreneurship and economic inclusion through skills development and business support initiatives.
NESCAFÉ said the promotion demonstrates its continued commitment to creating shared value by rewarding loyal consumers while helping young entrepreneurs transform their ambitions into sustainable ventures.
With thousands of participants benefiting from various rewards and four entrepreneurs receiving comprehensive business support packages, the 2026 NESCAFÉ Next Level Promo reinforces the brand’s focus on combining consumer engagement with long-term economic empowerment across Nigeria.
