Nigerian fashion entrepreneur Luciana Ojeniyi has unveiled what is described as Nigeria’s first artificial intelligence-powered virtual try-on experience, introducing a digital feature designed to help online shoppers preview how clothing could look on them before completing a purchase.
The innovation, integrated into the Luciana Womenswear platform, aims to reduce one of the biggest challenges facing online fashion retail—customer uncertainty over fit and appearance. Users can upload a photograph directly through supported product pages and receive an AI-generated visual representation of themselves wearing selected outfits without installing a separate application.
The launch reflects the growing adoption of artificial intelligence across Nigeria’s retail and e-commerce sector, where brands are increasingly deploying digital tools to improve customer confidence and reduce abandoned shopping carts. Brandspur Brand News understands that the virtual try-on feature is intended to make online purchasing more interactive while giving shoppers greater assurance before placing orders.
According to the company, the technology was developed in response to consumer behaviour observed among online shoppers, particularly women who often hesitate to complete purchases because they cannot accurately visualise how garments will appear on their bodies. By providing a personalised preview, the platform seeks to simplify buying decisions and improve the overall digital shopping experience.
Ojeniyi said the initiative is driven by a desire to ensure Nigerian consumers have access to fashion technology comparable to what is available on leading international retail platforms. She maintained that local shoppers are increasingly digitally savvy and expect modern tools that enhance convenience and confidence during online purchases.
The AI feature is currently available on eligible products within the Luciana Womenswear catalogue, including items from its Radiance Collection. Customers can access the service using either a smartphone or computer, making the experience accessible across multiple devices.
Artificial intelligence has become an increasingly important part of the global fashion industry, supporting services such as personalised recommendations, virtual styling, size prediction and digital fitting rooms. Retailers are investing in these technologies to improve customer satisfaction while reducing product returns caused by incorrect size or style expectations.
Industry analysts have noted that virtual try-on solutions are gaining traction as online fashion retailers seek to bridge the gap between physical and digital shopping experiences. By allowing customers to visualise products before making purchases, brands can increase buyer confidence and strengthen consumer engagement.
With the introduction of the AI-powered virtual try-on experience, Luciana Womenswear joins a growing number of fashion businesses embracing emerging technologies to reshape online retail, marking a notable step in the evolution of Nigeria’s digital fashion ecosystem.
