NESCAFÉ has rewarded four Nigerians with business support packages after concluding its 2026 Next Level Promo, a nationwide consumer campaign that attracted more than 240,000 entries and combined instant rewards with entrepreneurial empowerment.
The grand prize winners, drawn from Kaduna, Lagos, Ebonyi and Plateau states, received trade-specific business equipment, seed funding and access to skills development programmes aimed at helping them expand their enterprises and build sustainable livelihoods.
According to Brandspur Brand News, the campaign ran between April and June 2026 and rewarded over 41,000 participants with instant prizes, including cash and airtime, in addition to the four grand prize recipients. The initiative forms part of NESCAFÉ’s strategy to strengthen consumer engagement while supporting entrepreneurship across Nigeria.
As part of the reward experience, the winners travelled to Lagos, where they toured the NESCAFÉ manufacturing facility to learn about the coffee production process and also visited the JK Randle Museum before receiving their prizes at the company’s headquarters in Ilupeju.
Nestlé Nigeria said the promotion was designed to recognise the resilience and ambition of Nigerians seeking to grow businesses, acquire new skills and improve their economic opportunities. Beyond rewarding customer loyalty, the company noted that the campaign focused on providing practical resources capable of supporting long-term business growth.
The successful completion of the Next Level Promo reinforces NESCAFÉ’s continued investment in consumer-focused initiatives that combine product engagement with entrepreneurship support, reflecting the growing role of brand-led empowerment programmes in promoting small business development and economic inclusion across Nigeria.
