Elev8 Media Advertising Limited has relaunched its flagship CMS Marina billboard as King of Marina 2.0, following a major upgrade that replaces the previous display with a new LED screen.
The revamped digital billboard is located on Lagos Island’s busy commercial corridor and is now equipped to support full-motion advertising, scheduled content and same-day creative changes. The new system allows advertisers to tailor messages to different periods of the day, including morning traffic, business hours and evening commuters.
The upgrade marks a new phase for the site that originally launched Elev8 Media’s outdoor advertising business. According to Brandspur Brand News, the company is positioning the upgraded location as a more flexible platform for brands seeking visibility in one of Lagos’ prominent commercial districts.
With the LED technology, advertisers can run multiple messages from a single booking rather than relying on one static creative throughout a campaign. Content can also be updated during the day, giving brands greater flexibility to respond to changing campaigns and audience patterns.
King of Marina 2.0 is now available for bookings as Elev8 Media expands its digital and static outdoor advertising portfolio across Lagos. The company also operates advertising locations in Osborne, Lekki, Oworonshoki and Majesty.
The relaunch comes as digital outdoor advertising continues to give brands more options for delivering dynamic campaigns to audiences on the move, particularly along high-traffic urban routes.
