By Joshua Justus
Ashley Friedlein once said, “Brand is the sum total of how someone perceives a particular organisation. Branding is about shaping that perception.”
Welcome to another edition. I am delighted to bring you professional tips on Branding and digital trends this month. Entrepreneurs, you don’t want to miss this. So, let’s dig in quickly!
Why Branding
Whenever you buy a product or use a service, has it ever crossed your mind why you purchased it? Sometimes, you even share with your friends how good the product or service is and decide to use it again.
What that company has done is Branding, and they’ve created a good memory in your mind that made you purchase again.
You just remembered your favourite Brand? That’s right! I am glad to offer five essential tips to help your business be like them.
Stay tuned, and see you at the first tip!
- Create Your Unique Value Proposition:
Ask yourself the specific value you want to offer. It can be anything as long as it satisfies the needs and desires of your target audience.
A good way to start is by crafting a story your business is telling and sharing personal career experiences that call for solutions.
To tell meaningful stories, just be authentic — it helps in connecting with the audience emotionally.
2. Identify Your Target Audience:
This is perhaps the simplest tip ever. Channel the energy you got from eating that Burger into conducting research to know and understand who you are reaching out to.
It’s easy for your thoughts to be all over the place. So, take a piece of paper and write down the breakdown of your target audience.
Take one step at a time, and voila — you’ve built customer retention and relationships.
3. Leverage Social Media:
The digital age is here, and you can’t afford to slack. How do you begin?
Choose a suitable platform like Instagram, Facebook and X(formerly Twitter) to help locate your customer base.
Build on it and focus on creating juicy content. We suggest using strong hashtags and captions because users share what they find interesting about a brand on their social media stories.
4. Collaborate And Be Consistent:
Ever wondered what it takes to collaborate? A good tip is to target business owners, professionals or, if possible, influencers in your industry — to tap into one another’s expertise.
Collaboration is good, but why stop there? Your marketing materials should be in harmony — ranging from logo to tagline to colours, tone and images.
5. Create An Eye-Catching Logo:
Look at Burger King (a burger) and Nike (the swoosh). You can recognise them without saying a single word, and that’s the type of identity you should strive for!
How can you strengthen your identity? Choose colours, shapes, and images that represent what you do — such that they evoke a sense of imagery in customers.
With the help of a professional graphic designer, challenge yourself to create a visible logo today!
Until next time, never stop branding!
