The Choose Milk Campaign has launched a national essay competition for primary school pupils as part of efforts to improve children’s understanding of milk, creamers and informed dairy consumption in Nigeria.
The competition is open to pupils in Primary 4 to 6, aged between nine and 11, across Lagos, Enugu, Kaduna, Rivers, Oyo and the Federal Capital Territory. The inaugural contest will run from September 15 to October 31, 2026.
Pupils participating in the competition are required to write a short letter to their school headmaster or headmistress on the topic, “How Students in My School Can Differentiate Between Milk and Creamers.” Brandspur Brand News reports that entries are expected to contain the pupil’s name, gender, age, class, school and location.
The initiative is designed to take dairy education beyond the classroom by encouraging participating children to share what they learn with their classmates and families. Organisers said the broader objective is to help young consumers understand the nutritional value of milk and make more informed choices about dairy products.
Lars Jensen, Senior Project Manager at the Danish Dairy Board, said children could influence food choices within their homes and communities. He said the competition was intended to give pupils practical knowledge that they could pass on to their families.
Entries for the competition can be submitted through the Choose Milk Campaign’s online essay competition platform.
The organisers said the competition will be expanded to more Nigerian states as the three year Choose Milk Campaign progresses, potentially bringing the educational programme to more pupils across the country.
The campaign is being implemented through collaboration involving the Danish Dairy Board, the European Union and the Federal Government. Its stated focus is to increase awareness of dairy products and help Nigerian households better understand the distinction between milk and creamers.
For participating pupils, the competition offers an opportunity to combine writing with lessons about a product commonly consumed in Nigerian homes, while the organisers hope the exercise will encourage conversations about dairy choices among children, parents and schools.
