Safaricom has crossed the one million mark in fixed broadband subscriptions in Kenya, strengthening its position as the country’s largest provider of fixed internet services.
The telecommunications company had 1,024,950 fixed broadband subscribers by the end of June 2026, giving it a 36.1 per cent share of Kenya’s fixed broadband market, according to data from the Communications Authority of Kenya.
The milestone highlights the rapid expansion of Safaricom’s fixed internet business, which has grown from a relatively small operation into a major part of the company’s connectivity business. Brandspur Brand News reports that the company has leveraged its existing mobile network and mobile money ecosystem to deepen its relationship with customers across multiple services.
Safaricom’s lead is not new. Earlier Communications Authority data showed the company holding 34.3 per cent of Kenya’s fixed data and internet subscriptions in June 2025, ahead of Jamii Telecommunications, Wananchi Group and Poa Internet Kenya.
The broader Kenyan fixed internet market has also continued to expand. The Communications Authority reported 2.14 million fixed internet subscriptions by June 2025, representing a 42.9 per cent increase from the same period a year earlier. Fibre accounted for more than half of the country’s fixed subscriptions, while fixed wireless services also recorded significant use.
Safaricom’s latest milestone comes as competition in Kenya’s broadband market intensifies, with established operators and newer providers seeking to capture more customers.
The company’s growing subscriber base also places greater attention on the quality and reliability of the services supporting those connections. Kenya’s telecommunications regulator has recently highlighted concerns around slow internet speeds, dropped calls and fluctuating network performance, while calling on operators to improve service quality and customer experience.
For Kenyan households and businesses, the expansion of fixed broadband means greater access to dedicated internet connections for work, education, entertainment and digital services. For operators, however, the growth of the market also raises the stakes around affordability, network investment and customer retention.
Safaricom’s one million-plus subscriber base therefore marks more than a numerical milestone. It underscores how fixed broadband has become an increasingly important battleground in Kenya’s telecommunications industry.
