Whiterose Properties has secured sponsorship from First City Monument Bank (FCMB) through its SheVentures initiative to participate in African Marketplace Dubai 2026, giving the Nigerian property business an opportunity to showcase its offerings and pursue international business partnerships.
The event is scheduled to hold from October 10 to 12, 2026, bringing together African and Caribbean businesses seeking access to international buyers, distributors and investors.
Brandspur Brand News gathered that Whiterose Properties will use the exhibition to present its property portfolio alongside furnishing and interior products, including bedding and home accessories from its Kirah Homes brand. The company’s delegation will be led by its founder and chief executive officer, Shakirat Ayobami Kareem.
The company hopes to use its participation to connect with prospective customers, explore distribution agreements and establish relationships with businesses interested in its property and home furnishing offerings. The exhibition also provides an opportunity to introduce its products to audiences beyond Nigeria.
African Marketplace was established by entrepreneur Ibukun Awosika through the Ibukun Awosika Leadership Academy. The platform is designed to help African and Caribbean businesses display their products and services while creating opportunities to connect with international commercial partners.
Awosika, an author and former chair of First Bank of Nigeria, has been associated with initiatives promoting entrepreneurship and business leadership.
For Whiterose Properties, the sponsorship represents support for its plans to expand its reach and develop commercial relationships outside the domestic market. International exhibitions can give businesses a setting to present their products directly to potential partners and explore opportunities for distribution and growth.
The company acknowledged FCMB SheVentures for selecting and sponsoring it for the event, describing the support as an opportunity for a women-led business to pursue new markets.
The participation also highlights the role of financial institutions in supporting female entrepreneurs through initiatives that connect businesses with opportunities for expansion, visibility and commercial development.
As African Marketplace Dubai 2026 gets under way, Whiterose Properties will join other participating enterprises seeking to present African products and services to a wider international audience.
