DStv Media Sales is positioning its expanded African reach and streaming capabilities as new opportunities for advertisers, as the business marks the first year of MultiChoice’s transition to CANAL+.
The company brought together advertising industry leaders in Lagos for the 10th edition of its industry event at The Royal Box, Victoria Island, where executives outlined plans to connect brands with audiences across television and digital platforms.
Fahmeeda Cassim-Surtee, Group CEO of DStv Media Sales, said the combined business could connect advertisers to more than 23.5 million households and approximately 100 million people across 50 countries. The expanded footprint brings together content, distribution networks and advertising capabilities from both businesses.
According to Brandspur Brand News, the gathering also highlighted the growing role of digital viewing in advertising strategies, with CANAL+ Group executive Shamiel Salie pointing to connected television and streaming as opportunities for brands seeking more flexible and measurable ways to reach audiences.
Salie said DStv Stream, which is commercially available in 47 African countries, offers advertisers additional ways to engage viewers beyond traditional television.
In Nigeria, MultiChoice is targeting one in every two electrified households by 2030. Its chief executive, Kemi Omotosho, said the company would focus on expanding content distribution, improving the subscriber experience and protecting premium content against piracy.
Omotosho also announced four simplified subscription packages, with changes scheduled to begin in November. The new packages are intended to give subscribers greater choice, flexibility and value.
The event also underscored the importance of existing commercial relationships. MTN Nigeria Chief Marketing Officer Onyinye Ikenna-Emeka said continued innovation, flexible partnerships and engaging content would remain important as consumer expectations change.
For DStv Media Sales, the challenge will be to translate its enlarged audience reach and digital advertising options into greater value for brands while viewers increasingly consume content across television and mobile devices.
