SO&U, one of Nigeria’s leading integrated marketing communications agencies, has been named Outstanding Creative Advertising Agency of the Year at the 2026 BrandCom Awards, in recognition of its creative excellence, strategic thinking and contribution to the advertising industry.
The recognition reinforces SO&U’s longstanding belief that great creativity must do more than capture attention, it must connect with people, build brands and deliver meaningful business results.
Since its establishment in 1990, SO&U has built a reputation for developing ideas that resonate with audiences and help brands establish distinctive places in people’s lives. Guided by its philosophy, Creativity that Works, the agency continues to combine strategic insight, cultural understanding and creative thinking to solve business challenges and create lasting brand connections.
Commenting on the recognition, Udeme Ufot, MFR, Group Managing Director of SO&U, said the award reflected the people, partnerships and shared commitment behind the agency’s work. “Creativity has always been at the heart of SO&U, but for us, it has never been just about producing work that looks good or gets people talking. It is about understanding people, solving real problems for our clients and creating ideas that make a difference. This recognition is a great encouragement to our team and a reminder of the responsibility that comes with the work we do,” he said.
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He added that the award belonged to the agency’s people and clients, whose trust and collaboration continued to challenge the team to think differently and push creative boundaries. “Advertising is constantly changing. The way people consume content, relate to brands and make decisions is different from what it was a few years ago. We must keep learning, keep questioning and keep finding better ways to connect brands with people. That is what keeps our work relevant, and it is what we intend to keep doing,” Ufot said.
The BrandCom Awards recognizes excellence and achievement across Nigeria’s marketing communications industry, celebrating organisations and professionals whose work contributes to the growth and development of the sector.
For SO&U, the latest honour adds to a legacy shaped by the belief that effective advertising begins with a deep understanding of people and ends with ideas that deliver value. As the agency looks ahead, it remains focused on helping brands stay relevant, build meaningful relationships with consumers and turn creative possibilities into tangible results.
ABOUT SO&U
SO&U is one of Nigeria’s leading integrated marketing communications groups, offering the full array of marketing communications services cutting across Strategy and Creative, Digital, Strategic Media Planning and Buying, Audio Visual Productions, Experiential/Events/Sponsorships & Public Relations, and Specialist OOH.
Founded in 1990 by three creatives, SO&U is one of Nigeria’s earliest creative led agencies. The agency has been associated with some of the most impactful communications projections in Nigeria, including launch of Guaranty Trust Bank, repositioning of Access Bank, Guiness FES, Malta Guinness, social mobilisation programmes by Akwa Ibom State Government, launch of MTN, and repositioning of Globacom.
