P+ Measurement Services has introduced an artificial intelligence-powered reputation auditing platform and expanded its intelligence services as the Nigerian consultancy marks 11 years in the public relations and communications industry.
The company’s anniversary comes with a strategic shift towards operating as an independent reputation intelligence and performance audit consultancy. Its new offerings include P+ Reputation Audit™, an upgraded client reporting system, Media Threat Intelligence and a redesigned website.
Brandspur Brand News reports that the new platform draws on more than a decade of media and reputation data gathered by P+. The consultancy says its repository contains billions of data points spanning sectors such as banking, telecommunications, insurance, fintech, energy, entertainment and public institutions.
The technology uses AI to analyse large datasets, identify patterns and support the production of reputation insights. P+ says human analysts will continue to review evidence, interpret findings and oversee the quality of reports, with the approach intended to limit the risk of inaccurate AI-generated conclusions.
The platform is the firm’s second major internally developed technology, following Africa Reputation Pulse, a public-interest initiative that provides free reputation intelligence on public institutions.
P+’s upgraded reporting framework will cover narrative intelligence, brand trust, reputation analysis, AI visibility and generative engine optimisation. It will also expand competitive intelligence beyond traditional share-of-voice measurements and provide insights for senior executives. Clients are expected to receive the new reports from their October 2026 reporting cycle.
Read Also: P+ Measurement Launches Africa Reputation Pulse To Track Institutional Reputation
The consultancy is also developing its Media Threat Intelligence service, which sends near-real-time alerts about negative brand mentions, emerging issues and relevant regulatory concerns through WhatsApp. AI-assisted detection identifies possible risks, while human analysts assess their significance and provide guidance.
P+ said its services operate under its Restraint Doctrine™, which places evidence, context and human oversight ahead of speed without sufficient scrutiny.
The company also runs EvaluatePR, a practitioner education programme it says has operated consistently for eight years, and publishes quarterly industry analyses. Its anniversary marks a further expansion of its work in media measurement, evaluation and reputation intelligence.
