The Nigerian Institute of Public Relations (NIPR) has secured the Global Alliance for Public Relations and Communication Management’s award for the world’s best public relations association for a second consecutive year, strengthening Nigeria’s standing in the international communications industry.
The institute emerged ahead of professional bodies from North America, Latin America, Europe, Asia, India and the Middle East, with the latest recognition announced as Nigeria prepares to host the World Public Relations Forum in Abuja.
Brandspur Brand News reports that Global Alliance President, Prof. Justin Green, disclosed the award on Friday during the forum’s digital campaign programme in Abuja. He said the back-to-back win reflected the country’s growing expertise and capacity in public relations and strategic communication.
The formal presentation is scheduled for the WPRF awards ceremony next week. Green said he chose to announce the result ahead of the event because of its significance to NIPR and Nigeria.
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The recognition comes ahead of the World Public Relations Forum, which is expected to draw participants from 126 countries. The gathering will bring together practitioners, academics, students and representatives of international institutions, including the United Nations, African Union, World Bank, Interpol, World Customs Organisation and European Commission.
More than 28 high commissioners, governors and other prominent figures are also expected to attend. President Bola Tinubu is expected to serve as chief host, while the presidents of Kenya and Zambia are anticipated at the event. The Zambian president is scheduled to deliver the keynote address.
Green also urged young Nigerians, particularly content creators and social media influencers, to support the forum’s promotion and use their platforms to encourage responsible communication.
He said efforts to bring the global event to Africa began more than a decade ago, despite early concerns about the continent’s ability to host a gathering of such scale.
