Crowdyvest Raises New Financing and Exits EMFATO Holdings (Owners of Farmcrowdy)

EMFATO Holdings (owners of Farmcrowdy and investors in Plentywaka) has announced the exit of one of its portfolio companies – Crowdyvest, following up on new investments into the startup to grow as a digital savings company in Nigeria.

Crowdyvest Raises New Financing and Exits EMFATO Holdings (Owners of Farmcrowdy)

Farmcrowdy has in the past worked with Crowdyvest to crowdfund for farming projects. Following this change, Farmcrowdy has now fully exited the crowdfunding space and Crowdyvest will begin to operate a closed-community model for savings.

Launched just 1 year ago, Crowdyvest has over 10,000 members who have seen opportunities to sponsor projects through its platform previously led by its Co-founder & CEO, Onyeka Akumah.

Crowdyvest Raises New Financing and Exits EMFATO Holdings (Owners of Farmcrowdy)

However, this new investment in Crowdyvest will see Tope Omotolani,  who was the Managing Director of the company, take over the leadership of the startup from Onyeka Akumah in a bid to scale up as a digital savings company.

Watch the video below where Onyeka Akumah and Tope Omotolani explain the change in leadership, how it affects Farmcrowdy, and what to expect from the all new Crowdyvest.

How Northern States Government Forum Can Create The Environment For Export To Thrive

I would love to see the Northern States Governors Forum extend this ban on selling goods to the south into a major export promotion drive centred around the mass production of the following 10 items

  1. Millet
  2. Sorghum
  3. Groundnuts
  4. Milk
  5. Leather goods
  6. Gum Arabic
  7. Neem
  8. Shea Nuts
  9. Horses
  10. Solar Power

Leon Trotsky once said: “Even in ruins there is architecture.”

Basically, what he meant was that the Phoenix always has a way of rising from the ashes to achieve greater success than hitherto existed. Just look at the economic expansion we witnessed in Japan after the devastation of Hiroshima and Nagasaki. Nigeria is at that kind of crossroad today.

With the Fulani herdsmen saga, Nigeria has accidentally stumbled upon a way out of her economic quagmire and we should seize this chance-in-a-lifetime opportunity with both hands. Livestock alone can match the revenue we generate from crude oil and history will never forgive us if we let this opportunity slip through our fingers.

How Northern States Government Forum Can Create The Environment For Export To Thrive

I am delighted to hear that the Northern State Governors Forum (NSGF) has decided it is time to start exporting farm goods to neighbouring countries to generate export revenue. This is something that was long overdue as Nigeria realises too little revenue from regional trade.

As a first step, I want the NSGF to insist that importers in the Niger Republic, Benin Republic, etc pay for their goods in hard currency. They should not accept CFA Francs and insist that they pay in Euros using the exchange agreement they have with France

After years of dragging her feet over this crazy over-dependency on crude oil, Nigeria has suddenly realised the economic potential of animal husbandry. Over the next 10 years, I want to see this sector at least match the $50bn or so Nigeria generates from the sale of petroleum. I await details of the NSGF’s animal husbandry industrial development plan.

I want the NSGF to call a meeting this week and ringfence these 10 products listed above. They are to become the “new crude oil” raising revenue with which to run their states. I want to see the NSGF tell the federal government to go to hell with its allocation formula. Let Abuja know that Nigeria’s 19 northern states are no longer interested in federal handouts and are now dependent on what they produce to survive.

This opens up immense savings potentials for southern Nigeria too as food distributors are now free to import cheaper alternatives over the short term. Over the long term, this will inevitably lead to an expansion of domestic production.

As part of this programme,the NSGF should be desperately wooing food processors so they no longer export primary products. I want to see bottled milk, leather goods, table peanuts, thorough-bred horses, neem-based pharmaceuticals, gum arabic-based food additives, packaged cereals made from millet and sorghum similar to Corn Flakes and Weetabix, etc, all exported from northern Nigeria across the Ecowas region.

Generating power has got to be the jewel in this crown as without electricity you cannot manufacture anything. I want to see four or five massive 1,000 square kilometre solar farms across Zamfara, Kebbi, Sokoto, Katsina and Borno states. They should generate power both for domestic use and for export.

Given that about 70% of the Niger Republic is in the Sahara Desert, I would also like to see a massive investment of Nigerian capital in the solar industry there.

For instance, what stops a consortium of businessmen from forming the Zamfara Power Generation Company which will then lease 10,000 square miles of the Sahara Desert in the Niger Republic and convert it into the world’s largest solar farm?

President Buhari’s greatest achievement in the office is probably building a warm relationship with the Niger Republic. It is time to exploit that opportunity as the country is a natural solar park. Over to you the NSGF!

China’s Approach to Milking African Countries By Providing Aid

The Chinese are always steps ahead with strategies centred around communism that benefits their citizens over others. This is basically the nation’s interest in driving foreign policy and programmes.

China is known for adapting unconventional strategies that give people or a nation in need what they want but what China takes back is usually beyond what the agreement looks like.

Chinese house
Chinese house in the mountains.,3d render

The Chinese has always set eyes on Africa and what it has to offer especially a country like Nigeria with a large population size and lack of drive to produce what the country needs internally.

Nigeria and some other African countries have sought China’s help times without number and have negotiated deals that seem to favour China more than the affected countries and the more these African countries keep asking or trying to borrow the more favours and benefits Africans owe the Chinese.

Look at the 30 Billion infrastructure loan in which Nigeria would have to pay up and that is just part of the amount of money Nigeria is owing China. The Chinese have no history of forgiving loan payment defaulters and therefore would create the means for Nigeria to pay back whether we like it or not. Even looking at the infrastructure loan, we can see that it is a means by which Chinese citizens would get employed to work on infrastructural projects in Nigeria.

And this is not all, there have been speculations that the Chinese send their convicts over here to serve their term doing government work over here. This is purely a maximization of human capital or resources and a way to help rehabilitate convicts and help them integrate back to society.

However, the problem with this is the fact that Nigeria and other African countries are becoming dumping ground or should it be called breeding ground for the Chinese to experiment with whatever they want and this is not just about Nigeria serving as the market for Chinese goods, we are now serving as the marketplace for Chinese human capital or services.

Now you wonder when this country is going to start producing internally. Do we really think it is in the interest of the Chinese or other countries with a strong interest in Nigeria to allow us to produce internally?

No, it is not and until we start looking for ways and means in which we can exploit all resources and devise strategies to start producing internally, we would continue to look for help in places where there is none.

If there is one thing that we can learn from the Chinese, it is finding ways to make use of our human resources.

Public Support Innovative Approaches to Reducing Smoking Rates – PMI Survey

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Three in four adults agree that governments should consider the role smoke-free products can play in tobacco harm reduction

Mar. 2, 2021 – A new international survey commissioned by Philip Morris International Inc. (PMI) and conducted by independent research firm Povaddo reveals a public appetite for a better approach to reducing societal harm caused by cigarettes.

Seven in ten respondents (71 percent) believe that encouraging those adults who would otherwise continue to smoke to switch to smoke-free alternatives instead can complement other efforts to reduce harm.

Public Support Innovative Approaches to Reducing Smoking Rates - PMI Survey Brandspurng
Photo by Mathew MacQuarrie

Conducted in December 2020 among 22,500+ adults in 20 countries and territories, the survey explores attitudes regarding the role of smoke-free alternatives in improving public health. The results reveal broad support for novel approaches to accelerating the decline of cigarette smoking. Specifically, the survey found that:

  • 73 percent of adults agree that governments should consider the role alternative products can play in making their country smoke-free.
  • 77 percent agree that adult smokers should have access to and accurate information about smoke-free alternatives that have been scientifically substantiated to be a better choice than continued smoking.
  • 67 percent of respondents say that if it is possible to end cigarette sales in their country within 10 to 15 years (through smokers quitting tobacco or switching to better, science-based alternatives), their government should dedicate time and resources to making that a reality.

Reducing smoking rates remains an important public health issue, with three in four respondents (76 percent) believing it is important for governments to dedicate time and resources to achieving this goal. However, a majority (58 percent) believe that more regulation and taxation of cigarettes will not be enough to achieve a smoke-free future.

“Smoke-free products have already started to play an important role in lowering smoking rates,” said Jacek Olczak, Chief Operating Officer at PMI.

“With the right regulatory encouragement, support from civil society, and the full embrace of science, I believe it is possible for the public’s call to be answered and for cigarette sales to be a thing of the past in many countries within a decade to a decade and a half.”

A majority of adults surveyed want to see a shift in the societal approach to tobacco harm reduction, including more collaboration between governments and tobacco companies.

Moreover, nearly seven in ten respondents (68 percent) support tobacco companies working with governments, regulators, and public health experts to ensure smokers have access to and accurate information about the better, smoke-free alternatives science has made available.

Further, eight in ten respondents believe both governments (88 percent) and businesses (81 percent) have a responsibility to embrace the latest scientific and technological developments.

The survey was fielded between December 8 and 24 among 22,507 general population adults aged 21 and older in 20 countries and territories: Argentina, Australia, Brazil, Germany, Hong Kong, Israel, Italy, Japan, Mexico, the Netherlands, Norway, the Philippines, Russia, South Africa, South Korea, Spain, Taiwan, the United Kingdom, the United States, and Vietnam.

Konga Prime, Nigerian e-Commerce Loyalty Program, Goes Live

Konga, Nigeria’s leading composite e-Commerce giant, has rolled out Konga Prime, a revolutionary membership programme, with a lot of benefits for shoppers.

Konga Prime members enjoy unlimited free shipping, have access to exclusive offers and early bird deals, among others.

The incentives-filled loyalty programme went live on Monday, March 1st, 2021.

Konga Prime, Nigerian e-Commerce loyalty program, goes live Brandspurng

Specifically, Konga Prime brings together a suite of exciting benefits which delivers great value to subscribers, helping them enjoy exclusive deals and other incentives such as faster deliveries of their orders. In addition, Konga Prime puts money back into the pockets of subscribers by helping them make great savings, incomparable to that offered by any other retail platform.

Furthermore, members of Konga Prime including busy individuals and families get to enjoy premium access to the full range of Konga’s cutting-edge assets.

Among these are its powerful e-Commerce engine and online presence as well as the nationwide reach of a growing list of over 31 stores spread across the nooks and crannies of Nigeria. With this, Konga Prime members can take advantage of nationwide delivery of their items as fast as the next day.

Konga's Digital Auction Today

Also, members have the added incentive of unlimited free delivery from Konga.com and access to discounts that make shopping faster and cheaper for all categories of shoppers.

Interested subscribers can sign up for Konga Prime here: https://www.konga.com/konga-prime

Membership of Konga Prime is available to all customers, effective March 1st, 2021, beginning with Lagos and Abuja, the Federal Capital Territory (FCT).

Equally important, Konga is currently offering specially discounted rates for interested subscribers to sign up for Konga Prime. In other words, subscription rates for Konga Prime membership have been slashed by as much as 50% for early bird subscribers.

In Lagos, the membership of Konga Prime is currently up for N1,000 a month, as against N2,000 and N2,490 for three months, instead of N4,950 along with a 7-day free trial period. For Abuja, membership rates presently stand at N1,290 a month, as opposed to N2,500 and N3,490 for three months, instead of N6,950.

Meanwhile, the Konga Prime rollout is set to be extended to other states soon.
Konga's Digital Auction Today

Vice President, Konga Online, Kenny Oriola, says the initiative is one that will deliver great value for members, including exclusive access to a growing list of special offers. These include unlimited free delivery, early access to exclusive deals as well as partner benefits and rewards.

“This initiative was implemented to provide a platform that allows our esteemed customers to enjoy great value, including having their orders delivered to their preferred location for free. Saving time and money is not just the end goal here, but having access to exclusive deals, and mouth-watering discounts on special products also makes this service one subscribe to.

‘‘Today, we kick-off this initiative in Lagos and Abuja. Subsequently, other states across the country will benefit from this service,’’ he disclosed.

Further, Oriola submits that in the future, Konga will leverage its wide-ranging assets to add additional benefits for members in a variety of services and offerings, adding that the list of benefits will continue to grow over time.

Japan Launches Circular Economy Collaboration with World Economic Forum

Geneva, Switzerland, 03 March 2021 – Achieving a circular economy will require transforming policy and business. It will also require a new approach to collaboration. 

To that end, the Ministry of the Environment, Japan (MOEJ) and Keidanren (Japan Business Federation) announced the launch of the Partnership on Circular Economy at this week’s Japan Circular Economy Roundtable hosted by the World Economic Forum.

Japan Launches Circular Economy Collaboration with World Economic Forum Brandspurng
Fujiyoshida, Japan | Photo by David Edelstein

This new partnership will bring leaders in business and government together to accelerate the circular economy in Japan. In this public-private partnership, best practices in Japan will be aggregated and disseminated to broader stakeholders within the supply chain, including consumers domestically and internationally. The partnership is expected to evolve through collaboration with the World Economic Forum’s Circular Economy Initiative.

The partnership will prompt a dialogue between the public and private sector to identify focus areas, barriers and next actions towards the circular transition. The Forum will help shape the strategy and approach going forward.

Japan’s transformation will set a key example for other business and policy leaders. The country is one of the largest generators of plastic packaging waste per capita around the globe, according to the U.N. Environment program.

The Japanese government’s newly announced partnership builds on other recent initiatives to address plastics waste, such as a plastic bags charge. This year, the government also released guidance for companies to help accelerate sustainable finance and a Roadmap for Bioplastics Introduction (to promote substitution of fossil-based plastics with sustainable materials), and has drafted a new bill aimed at advancing plastic resource circulation.

“Japan is now accelerating ‘Three Transitions’ towards a decarbonized society, a circular economy, and a decentralized society to redesign the socio-economic system,” said Shinjiro Koizumi, Minister of the Environment, Japan.

The Roundtable – presented in collaboration with the Ministry of Environment, Japan – was organized by the World Economic Forum’s Circular Economy Initiative. The event, held 2-3 March, featured two days of high-level discussions exploring trends, policies and leading practices to scale circular economy ambitions.

The Roundtable was kicked off by a public livestreamed session that included the following speakers: Shinjirō Koizumi, Minister of the Environment, Japan; Stientje van Veldhoven, Minister of Environment Netherlands; Børge Brende, President and CEO, World Economic Forum; Naoko Ishii, The University of Tokyo; Masayuki Waga, CEO Mitsubishi Chemical Corporation; Tsutomu Sugimori, Vice Chair Keidanren (Japan Business Federation).

Creating a circular economy for electronics was a key area of focus at the Roundtable. That sector kept economies running during the pandemic, but as World Economic Forum research has shown, it’s also the fastest-growing waste stream. Around 54 million metric tonnes of electric waste are generated globally, with countries such as Japan, the US and China among the top five contributors.

To create new ways to manage production and consumption, the event also showcased how countries in the ASEAN region and beyond are leveraging Fourth Industrial Revolution technologies. Forum initiative Scale360°, a scalable partnership model helping diverse collaborators drive circular innovation, was one of many solutions discussed.

Speakers also shared how new actions – aided by policy – were speeding the circular transition. “Government leaders are showing how new policies, collaborations and commitments can make a dramatic impact,” said Antonia Gawel, Head of Circular Economy & Innovation at the World Economic Forum. “Circularity is critical to achieving net-zero decarbonization and protecting the climate for future generations. Time is of the essence.”

Apple Music launches Africa to the World

Apple Music today launches Africa to the World, a definitive collection of original and exclusive content from some of Africa’s biggest superstars including Burna Boy, Wizkid, Davido, Nasty C, Tiwa Savage and AKA, as well as the continent’s hottest emerging talents like Tems, Elaine, Fireboy DML, Sha Sha, Joeboy and Omah Lay.

Apple Music has been championing the work of artists, songwriters, producers and DJs from all over Africa, with the goal of shining the global spotlight on the amazing creative talent across the continent.

Apple Music launches Africa to the World Brandspurng

Africa to the World’s mission extends beyond music to art, with renowned South African illustrator and street artist Karabo Poppy (of Soweto Towers, Nike and Budweiser fame) the genius behind the campaign’s striking artwork.

Africa to the World includes every episode of Africa Now Radio with Cuppy, which features exclusive interviews with Davido, Tiwa Savage, Nasty C, Mr Eazi, Cassper Nyovest, Fireboy DML, Yemi Alade and Olamide, to name but a few.

It also features exclusive radio and video interviews with Apple Music 1’s Ebro Darden, Nadeska, Dotty, Cuppy and Zane Lowe speaking to Grammy-nominated singer-songwriter Burna Boy, Wizkid, Tems, Tiwa Savage, Black Coffee, DJ Spinall, Simi, Amaarae and AKA.

Apple Music’s Song Stories dive into the creative process and inspirations behind the hits from artists such as Omah Lay, Burna Boy, Joeboy, Davido, Elaine, Adekunle Gold and Sha Sha.

Exclusive guest playlists from Africa’s biggest artists and personalities including Don Jazzy, Denola Grey, Angelique Kidjo, Karabo Poppy, Amadou & Mariam, Israel Adesanya, Henry Oyekuru, Boity, Nandi Madida, Sho Madjozi, Master KG, Diamond Platnumz and Sauti Sol also reside within the collection.

Africa to the World also houses Apple Music 1’s One Mixes from some of the continent’s biggest DJs (DJ Maphorisa, Kabza De Small, Black Coffee, Prince Kaybee and Black Motion), exclusive Boiler Room mixes (DBN Gogo, Major League Djz, Da Capo and Kid Fonque) track by track artist interviews (Burna Boy, Elaine, Mi Casa, AKA and Sun-El Musician), original documentaries (Nasty C, Joeboy, DJ Maphorisa, Mr Eazi and Ebro in South Africa) and exclusive UP NEXT videos (Rema, Burna Boy and Mr Eazi).

Here’s How Coca-Cola and SWEEP Foundation Are Reducing Nigeria’s Carbon Footprint (Photos)

Here’s How Coca-Cola and SWEEP Foundation Are Reducing Nigeria’s Carbon Footprint Brandspurng

Here’s How Coca-Cola and SWEEP Foundation Are Reducing Nigeria’s Carbon Footprint Brandspurng6 Here’s How Coca-Cola and SWEEP Foundation Are Reducing Nigeria’s Carbon Footprint Brandspurng6

Here’s How Coca-Cola and SWEEP Foundation Are Reducing Nigeria’s Carbon Footprint Brandspurng6 Here’s How Coca-Cola and SWEEP Foundation Are Reducing Nigeria’s Carbon Footprint Brandspurng6

Here’s How Coca-Cola and SWEEP Foundation Are Reducing Nigeria’s Carbon Footprint Brandspurng6 Here’s How Coca-Cola and SWEEP Foundation Are Reducing Nigeria’s Carbon Footprint Brandspurng6

UPDC Plc Posts 23% Drop in Revenue Amid Pandemic Pressure

The UACN Property Development Company PLC (UPDC), a subsidiary of Custodian Investment PLC today reported fourth quarter and full-year 2020 results, including sequential improvement in volume trends. The company also provided an update on its strategic transformation initiatives.

GROUP PERFORMANCE AND FINANCIAL REVIEW: FY 2020

  • Revenue in FY 2020 declined by 23% due to a slowdown in real estate demand in the wake of the Covid-19 pandemic. The Nigerian real estate GDP contracted by -3.6%, equally evident in UPDC’s 2020 performance.
  • Operating Loss: The implementation of the Group’s cost optimisation strategy continues to yield positive results as operating losses declined significantly (44%) despite lower revenue in FY 2020.
  • Net Finance Costs for FY 2020 reduced by nearly 43% to N1.5 billion (vs N2.6 billion in FY 2019). UPDC repaid a large portion of its interest-bearing loans.
  • Net Cash Position for FY 2020 improved significantly from N1.3 billion in FY 2019 to N2.9 billion (134% increase).
  • Overall Performance: UPDC recorded a loss of N0.6 billion vs the N15.9 billion loss recorded in 2019.

Financial Results for the fourth quarter and year ended 31 December 2020 – Balance sheet deleveraging to reposition UPDC for long term growth.

UPDC Plc Posts 23% Drop in Revenue Amid Pandemic Pressure Brandspurng

0VERVIEW OF FY 2020 CORPORATE ACTIONS

SALE OF 51% STAKE

UPDC became a subsidiary of Custodian Investment PLC (with 51% stake) and an associate of UAC of Nigeria Plc on Nov. 17th 2020.

UNBUNDLING OF UPDC REIT UNITS

An initiative embarked on to maximize returns to UPDC’s shareholders by providing direct access to UPDC’s REIT dividend distributions.

UPDC Undergoing a Restructuring of Its Facility Management Division

RECAPITALIZATION

Strengthened capital structure following the completion of the c.N16bn rights issue, with an 80% reduction in the Company’s debt from c.N21bn to c.N6bn.

2021 OUTLOOK

Focus on core competency (property development and facility management of real estate assets) while divesting from non-core business lines is expected to drive growth in 2021 through the emphasis on the following key strategies;

  • PROJECT DEVELOPMENT: Execution of residential real estate projects delivered to time, cost and quality, and targeted at the middle-income market
  • OPERATIONAL EFFICIENCY: UPDC will continue to build on its optimization strategy to ensure an organization-wide approach towards cost savings and operational efficiency.
  • STRATEGIC PARTNERSHIP: UPDC will continue to foster strategic relationships and associations across the real estate value chain to maximize returns to its shareholders.

UPDC PLC is an institutional property company, founded in 1997, and listed on the NSE in 1998. UPDC has a solid track record in the acquisition, development, sale and management of a diverse mix of commercial, residential, hospitality and retail assets across Nigeria.

More Than Half Of Global Business Leaders Don’t Expect Economic Recovery Until 2022

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What impact has Covid-19 had on businesses? And how can they bounce back? We asked 4,500 business leaders across the world.

The outlook is certainly quite gloomy for businesses, even with positive headlines about vaccines emerging more recently.

According to Kantar’s Global Business Compass, our survey of nearly 4,500 business leaders across the world – over 900 of them C-suite, in 60+ markets and 40 global businesses – more than half of business leaders (57%) believe that the economic drag of the Covid-19 pandemic will last a year or more after the delivery of a vaccine, with more than one quarter (27%) expecting their business to take at least two years to fully recover from the crisis.

closed shop covid19 More than half of global business leaders don’t expect economic recovery until 2022 Brandspurng

How we did business in 2020

More than two-thirds (69%) of businesses expected to end the second half of 2020 in decline, with one in six of those leaders expecting their business to be down in excess of 40% year-on-year. At least 54% of businesses expressed a requirement for continued support – primarily in the form of improved tax conditions or deferral of tax payments.

Focusing on the marketing function, we identified that almost two-thirds (61%) of companies had reduced their marketing spend in 2020 – the average decrease was 37%. Half of the companies said they had cut communications and media spend, by an average of 39%. Where does that leave them, and what happens next?

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How will businesses change in 2021?

In the post-pandemic world, business leaders expect there will need to be a fundamental rethink of businesses and strategies: 90% of them expect changes to consumer behaviour established during the pandemic to persist post-crisis.

Indeed, it would be fair to say that no recession to date has brought consumer change of this magnitude. But, interestingly, nearly half of those surveyed (48%) claimed they’d be spending less on understanding changing consumer behaviour.

More than half of global business leaders don't expect economic recovery until 2022

So, what will they do differently? At least 64% of business leaders expect they will need to revisit their long-term strategic priorities, with 79% saying they need to evolve their core strategy, and 84% expecting to change the organisational structure.

A total of 72% of those surveyed said they will be revisiting their ways of working, to embrace agility and flexibility. With widespread economic concern and severe constraints, we’ve identified the three core strategies marketing teams should pursue to support their businesses rebound and recovery’ strategy.

Three imperatives for your rebound and recovery strategy

1. Purpose and sustainability

According to Kantar’s Global Monitor, 85% of consumers think it is important to buy from companies that support causes in which they believe.

Kantar’s Covid-19 Barometer study, which explored how Covid-19 is influencing consumer behaviour, attitudes and expectations among more than 150,000 people in over 60 markets, also reveals the proportion of people aged 18 to 34 around the world stating that brands should ‘guide the change’ has increased from 20% to 27% over the course of lockdown.

Moreover, our analysis finds that 51% of BrandZ Growth Brands play an active role in supporting society. Yet only 34% of companies plan to do just that.

We urge leaders to recognise the importance of a purpose-led strategy and the role of sustainability in their operating models, to ensure that they continue to remain relevant to this evolving customer base.

Marketing teams should reflect on what explicit or implicit needs are being met and consider the impact they can have on people’s lives, functionally or emotionally. Integrate purpose as a living element of the communication, product, brand experience and brand commitment, rather than treating it as an isolated concept.

2. Digital transformation

According to our Covid-19 Barometer, 40% of consumers say they have increased their e-commerce spend during the lockdown, and 45% of consumers say they will continue shopping with online stores they found during the pandemic.

As a decade’s worth of incremental change takes place in a period of months, 95% of business leaders surveyed agreed that online spending will likely increase. But just 55% of companies say they have invested in their e-commerce capabilities during the pandemic, so there is clearly more work to be done to adjust to this new reality.

More than half of global business leaders don't expect economic recovery until 2022

Testing new approaches (such as social commerce and direct-to-consumer models) should be on the agenda while investigating people’s changing needs and the importance of different touchpoints in new e-commerce journeys will inform those strategies.

Businesses will, therefore, need data strategies that can integrate owned and third-party data to provide faster insights around new buyers and new opportunities.

3. Organisation performance and innovation

Almost two in three leaders don’t feel like they have the right operating model to be competitive.

During the pandemic, just 20% of businesses experienced growth. At least 59% of the companies that achieved growth, or didn’t suffer any losses, pivoted their business model, while more than a quarter invested more in innovation. Recovery will require businesses to make drastic changes to old ways of working and significantly review and invest in organisational performance.

Create a feedback loop with your employees and consumers to ensure your corporate narrative and long-term strategic priorities are still relevant, and to accelerate your learning curve and consistently scale best practices. Siloed organisations that isolate customer experience from sales and marketing need an urgent shakeup to get a holistic view of how to reactivate demand.

A final overarching imperative is to invest in insights. We know that brands in growth understand consumers and navigate accordingly. Relying on assumptions is not the best way to thrive, especially in times of crisis.

Will your brand be brave enough to make the changes required for recovery?

As the analysis of Kantar’s BrandZ data shows that brands with great customer experience grow their brand value 10 times more than brands with average CX, it’s a no-brainer why getting customer experience right is essential to your marketing toolkit.

Hear all about the magnificent seven of CX from Barbara Cador at our upcoming webinar with the Marketing Achievement Awards (MAA), from 11 am on 11 March 2021, where she will explain why a focus on your brand experience translates into real returns. Register your seat: https://bit.ly/3khp9F2

About the author

Barbara Cador is the global head of CX+ at Kantar