Lekki Free Zone Set To Partner Gluwa To Boost Trade & Commerce In Nigeria

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In its drive to further deepen and strengthen its contribution to the Nigerian economy, the Lekki Free Zone Development Company (LFZ) is in talks with Gluwa; a blockchain technology company on partnering to use the blockchain to foster trade collaboration, growth, and sustainability among new and existing Free Zone enterprises.

The partnership would also explore the creation of a Virtual Free Zone within the Lekki Free Zone.

Mr. Tomiwa Idowu, Lekki Free Zone’s Head of Strategy, Innovation & Special Projects, disclosed that discussions were ongoing between itself, the Nigerian Export Processing Zones Authority and the Gluwa team.

Idowu explained that the partnership, when finalized, would create a dashboard for the tokenization of goods into NFTs (non-fungible tokens) and provide digital asset-backed loans for new and existing enterprises who are looking to fund operations and/or expand their businesses, similar to the integration of OpenSea and Compound.

Idowu, shared his vision for innovating the trading and industrial sector in Nigeria and Africa as a whole, bringing it into the modern information age with the Lekki Free Zone at the epicenter.

“I am extremely excited and motivated by the endless possibilities and enormous potentials of such a partnership, it would further establish Lagos State as Africa’s leading sub-national in terms of innovation, economic development, and revenue generation. He went further to commend the Lagos State Governor, Babajide Sanwo-Olu as a beacon of progress and hope not only for Lagos State, but the nation in general.

“Our Governor has always been a firm believer in fast paced development, which involves using technology to leap-frog bureaucracy and going straight to solving immediate problems”.

Notably, the use of blockchain technology within Special Economic Zones is nothing new, as China, Russia and Switzerland have begun implementing plans for the same.

Tae Oh, Chief Executive Officer at Gluwa noted that the firm was keen to partner with the Lekki Free Zone as it is the largest and most developed Free Zone in Nigeria with proximity to the Deep-Sea port as well as the Dangote refinery, “Trading has been the bedrock of the Nigerian economy, with annual volumes running into billions of dollars.

We believe the digitization of the sector can allow us to harness its full potential. For instance, a standard process to digitize goods manufactured or processed within the zone in tandem with a market system on web3 will allow manufacturers to trade globally via the blockchain. All trades will be registered and benefit from the incentives of the Lekki Free Zone, such as zero taxation and free circulation of goods.

As soon as the goods get settled for export by the in-Zone Customs Processing Center, they will get shipped out straight from the Lekki Free Zone via the Deep-Sea port. This would reduce delays, eliminate human errors, exponentially drive-up Nigeria’s non-oil exports and sustain a positive trade balance for the nation.

While we are still working out the fine details and a specific framework with NEPZA, we believe it is the future of commerce and trade in Africa”, Tae Oh said.

Why First Bank Suspended International Transaction On Naira Cards

First Bank of Nigeria has announced that its naira cards will no longer be used for international transactions starting September 30.

The bank said the decision is due to current market realities on foreign exchange.

Before now, customers could use their naira debit cards to pay for any transactions but not more than $20 or $50 in a month.

First Bank in March joined other Nigerian banks to reduce their monthly international spending limit on naira cards. It at the time said due to “current market realities on foreign exchange,” it had reduced its spending limit to $50.

At the time, several banks also reduced their monthly international spending limit on naira cards. The United Bank of Africa (UBA) was first to take the decision on February 24 when it announced $20 as its new limit.

Zenith Bank informed its customers at the time that it was reducing its international spending limit on its naira cards to $20 and it was suspending international ATMs and point of sales (POS) transactions.

Guaranty Trust Bank, Sterling Bank, and Union bank also said their new limit was $20 a month, while Wema Bank went a step further to end cross-border payments with Naira cards starting March 14.

Nigeria has suffered an importation-fuelled foreign exchange crisis for years, but the scarcity worsened in 2021 with Naira crashing over 30 per cent in one year. Currently, black market exchange rate between the naira and the US dollar stands at N705/$1.

As of September 19, Nigeria’s foreign reserve fell slightly to $38.5 billion, compared to $38.9 billion recorded as of August 19.

In a mail to its customers earlier on Wednesday, the bank clarified that its Naira Mastercard, Naira Credit Card, our Virtual card, and Visa Prepaid Naira card will no longer serve customers hoping to use them for international transactions.

It urged its customers to use Visa Debit Multicurrency Card, Visa Prepaid (USD) Card and Visa Gold Credit Card to continue transacting abroad with limits of up to $10,000.

Customers can still use Dollar, Pounds or Euro cards for international POS, ATM and web transactions.

Drawbridge Wins ‘Best Cyber-Security

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Drawbridge, a premier provider of cybersecurity software and solutions to the alternative investment industry, today announced it has been selected as ‘Best Cyber-Security Service’ at the With Intelligence HFM US Services Awards 2022. 

The With Intelligence HFM US Services Awards celebrate the best in hedge fund product and service providers in the US, recognizing exceptional innovation, customer service and constant growth over the past 12 months.

“Drawbridge is honoured to be recognized as Best Cyber-Security Solution at 2022 With Intelligence HFM US Services Awards,” said Drawbridge Founder and President Jason Elmer. “This win is a testament to our amazing team, who are dedicated to delivering continuous technology innovation and best-in-class customer service to our growing global clients in the alternative investment industry.”

The news follows an exciting period of growth for Drawbridge. The company recently announced a strategic growth investment from Francisco Partners, a leading global investment firm that specializes in partnering with technology businesses. This investment will allow Drawbridge to drive growth and continue to expand across the private equity, hedge fund and venture capital industries. Drawbridge continues to receive industry recognition for its market-leading cyber security software and services, including its recent recognition as ‘IT Provider: Cyber Security’ at the 2022 Drawdown Awards.

Cyber Defence A Critical Component Of An Environmental, Social And Governance Strategy, Says Kaspersky

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As cyberattacks on pipelines, water pumping stations and manufacturing plants hit the news, customers and investors grow more aware of the need for organizations to take responsibility for the protection of their potential cyber vulnerabilities.

Cybercrime can have a significant impact on businesses, and cybersecurity is central to environmental, social and governance (ESG) analysis of a company’s sustainability.

Investment in ESG assets is set (https://bloom.bg/3f9L7vt) to grow to $50 trillion by 2025. With ESG forming a key component of financial reporting in South Africa, and with many businesses in the region on the journey to adapt to international reporting requirements and standards, organisations across the continent are looking for ways to strengthen their portfolios in this regard.

Protection against cyber threats is necessary not only for business continuity, but also for the preservation of the environment and human health. ESG programmes should therefore include aspects of cyber security in order to minimise the risk of the impact of a cyberattack on employees, the ecosystem and society as a whole.

“This is particularly relevant to critical infrastructure, where organisations tend to experience significantly more severe outcomes from operational technology security issues than others,” says Bethwel Opil, Enterprise Client Lead at Kaspersky in Africa.

Kaspersky research (https://bit.ly/3LzWA3B) has found that over the course of 2021, there was a 45% increase in the incidence of spyware on computers used for industrial control system purposes when compared to the previous year. A cyberattack on a safety-critical power station or oil and gas installation, for example, has the capacity to have knock-on impacts that touch all components of ESG.

Furthermore, Kaspersky has found that approximately a third (30%) of companies globally experience significant operational technology security issues. They see four times as many incidents and suffer financial costs that are twice as large. These companies are also more likely to see these cyber risks manifest in terms of physical risk, such as injury or death (5 times more likely) and environmental damage (2.5 times more likely).

“Cybersecurity takes on a new level of importance for local organisations. It is not only about being protected against attacks that can threaten business continuity and damage corporate reputation, and from a business governance point of view, but there is a very real threat against human life and the environment – especially when industrial control system hardware that controls critical infrastructure is attacked,” says Maria Losyukova, Head of Sustainability at Kaspersky. “As a part of an organisation’s ESG, it will be the cybersecurity team leader’s responsibility to document current practices and to address issues of concern with solid and quantifiable security solutions. The days of enterprises simply declaring ‘We have cybersecurity insurance’ are over.”

Each year it becomes more challenging to secure and protect infrastructure and data assets at an enterprise level. Staff in security operations centres can get overwhelmed with alerts coming from different cybersecurity components. XDR (extended detection and response) products have emerged as a class of automated information security solutions designed to proactively detect threats at various infrastructure levels, respond to them, and counter complex threats. XDR comprises a wide range of tools that security specialists can integrate with available security programs and applications to perform data monitoring on endpoints, the network, the cloud, and mail servers. It also adds analytical and automation functions for the detection and elimination of current and potential threats.

Opil further comments: “The implementation of an XDR solution provides the organisation with a complete view of their infrastructure – and building an XDR solution with Kaspersky means customers can resist attacks on all their assets, manage products from different vendors from a single console, respond more quickly to incidents, and reduce downtime, all contributing to adhering to ESG standards.”

However, the effectiveness of even the most advanced cybersecurity solutions is diminished if organisations do not practice employee trainings.

“Staff must be trained on the changing threat landscape using more than traditional methods,” adds Opil. “To this end, Kaspersky launched its Automated Security Awareness Platform (KASAP) (https://ASAP.Kaspersky.com). This is an easy-to-manage online tool which builds employee’s cybersecurity skills level by level. It provides organisations across industry sectors with a reusable online tool on which to launch and run their internal cybersecurity awareness programmes,” concludes Opil.

Cybersecurity is fast becoming more than just a security issue, with its environmental, social, and governance impacts moving to the forefront. Long-term business resilience requires profitable business vitality along with a healthy society and environment. Investing in cybersecurity today will not only help an organisation avoid a breach or an insurance claim, but also boost trust, reduce risk, and contribute to overall economic growth.

Infinix Nigeria Wins Innovative Smart Phone Of The Year Again

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Infinix Nigeria has once again cemented its dominance as the biggest smartphone brand in Africa, winning the innovative smartphone brand of the year at the Marketing Edge Awards for the second year in a row.

This is the 3rd time and second year in a row Infinix has received this award after having won in 2019 and 2021 respectively. Infinix was awarded this prestigious award by Marketing Edge ﹘ a leading, credible media platform that keeps up-to-date with developments on brands, marketing and advertising in Nigeria and around the world.

Infinix has continued to show its innovative prowess by producing cutting-edge technologies, and stylish designs that allow its users to experience and live intelligent and creative lifestyles. This has enabled Infinix to become the choice smartphone brand among users, especially the youths as it showcases their very active and vibrant lifestyles.

Infinix is definitely living up to its core essence being ‘The Future is Now by constantly setting new trends with its sleek and fashionable designs and bringing innovations to help its consumers live a smart life.

With the recent launch of the Note 12 VIP devices which offer well-rounded, innovative performances such as 120W Hyper Charge design which enables the phone to charge to a 100% in as little as 12 minutes, 120Hz refresh rate, 108MP Cinematic Triple Camera and so much more, innovation remains the brand’s watchword.

From left to right: Tobi Adonno, Digital Marketing Manager, Yemisi Ode, IMC Manager; Kevin Olumese, Marketing Communications & PR Manager; Opeyemi Adewunmi, Retail & Marketing Manager.

It goes without saying that innovation is at the core of the Infinix Smart devices, little wonder the ninth edition of the Marketing Edge Annual Awards of Excellence for heroes in Nigeria’s Integrated Marketing Communications Industry which held on Friday the 16th of September 2022 awarded Infinix once again the innovative smartphone brand of the year.

You can check out Infinix on Facebook and Instagram @Infinixnigeria or www.Infinixmobility.com/ng for more of their activities and winning stories!

AAAN Set To Hold 17th LAIF Awards, Calls For Entries

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The 17th edition of the Lagos Advertising and Ideas Festival (LAIF) awards tagged ‘All ideas are welcome’ will hold on 26th November 2022.

This was announced at a press conference held at the Association of Advertising Agencies of Nigeria (AAAN) secretariat in Lagos.

In his opening remark, the President, AAAN, and CEO, X3M Ideas, Steve Babaeko, stated that the LAIF Awards is a major milestone, each year, for AAAN, aimed at recognizing creative talents and challenging others to do better.

“The frontier of creativity is in a state of constant evolution. This year, the LAIF awards will reflect the award’s commitment to advocating and rewarding creativity and its commitment to becoming a top-recognized awards platform in Africa.

“We are improving the skills and craftsmanship of creatives in the industry with this award. Those who do not emerge winners are challenged to try again next year,” he said.

The Chairman, LAIF Awards, and CEO, Noah’s Ark Communications Limited, Lanre Adisa, reiterated the focus behind the awards initiative, which is in its 17th edition, as one that encompasses all creativity which is the reason for this year’s theme, ‘All Ideas are welcome’ and applauded the growth and reputation the awards has enjoyed so far.

“This year’s LAIF Awards will be focused on diverse and inclusive creativity welcoming people from all walks of life.

“We are at a stage where companies looking to engage the service of a creative advertising company use the LAIF awards as the benchmark for their selection on whom to invite for a pitch.

“With the LAIF Awards online portal, borne out of the challenges that came with the pandemic and our commitment to reward, regardless, we have seen more submissions of entries. Last year, we had over 700 entries and we are hopeful there will be an increase in entries this year,” he said.

This year, the LAIF awards will be a hybrid event and run from the 21st to the 26th of November, starting with the nominations party, followed by the Young LAIFERS, a 2-day LAIF seminar, and the awards event which will take place on the 26th of November.

The Young LAIFERS which is directed at encouraging under-30 years practitioners in the industry will be open to youths in the tertiary institutions and the winner of the Authentic African Story Awards, a special awards that was endowed by Mr. Lare Awokoya, Chairman TBWA Concept, will go home with 1 million naira. This year will also see the return of the Viewers’ Choice Awards.

With ten categories and over 30 jurors, the organizers guarantee the credibility of the judging process as the jurors for the Awards will comprise stellar industry figures comprising of advertising practitioners as well as those behind the scenes such as photographers, cinematographers, content writers, independent professionals and clients who will infuse the process with the credibility they have earned over the years.

The press conference was attended by the Director of AAAN, Kemi Awonusi, President, Brand Journalist Association of Nigeria (BJAN) Clara Okoro, LAIF Awards Board member, Henry Akpede, and members of the press.

The LAIF Awards is the brainchild of the Association of Advertising Agencies of Nigeria (AAAN) and seeks to reward creative excellence and promote the spirit of healthy competition in the creative industry.

Experts Urge CMOs, Marketer To Redefine Role In Marketing Profession

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Experts in the marketing industry have advised chief marketing officers and aspiring marketing officers to redefine their roles in the business of marketing and integrated marketing communications.

This advice was given by two respected marketing professionals – Managing Director, P&G Nigeria, Mokutima Ajileye, and foremost business and marketing professionals, Oare Ojeikere, at the Advertisers Association of Nigeria, ADVAN, Chief Marketing Officer Forum on Friday with the theme: The Evolving Role of the CMO at Lagos Continental Hotel Victoria Island, Lagos.

While speaking, Mokutima said time has come for CMO to be adaptable and keep evolving in order to keep functioning adequately. According to her, “adaptability is about change and change itself is inevitable, hence the continuous need for CMO to make sure they follow the current trends and quickly adapt to new developments in the industry.”

She said this adaptability is necessary because CMOs must see themselves as business leaders who have the duty to focus on increasing the growth of their brand.

She urged CMO to know that volatility, disruption and various changes in the marketing industry are more now than ever before, interestingly, there is a need to move swiftly and be on top of their game in order to remain a force to reckon with in the industry.  She added that such disruption may emanate from the activities of digital natives who are agile, very fast in responding, adding that CMOs should make sure they incorporate digital natives in their teams. She advised that neutrality is not an option for brands nowadays but, CMOs need to make sure that their brands stand for social cause anytime it arises in order to worm their brands into the minds of the consumers.

Also, she said CMOs need to safeguard consumers by having a clear vision of consumers’ wants and needs. They must also operate against the backdrop of increased consumers’ expectations and address them with great sensitivity.

Oare Ojeikere, who spoke on Changing Role, Capability and deliverable: Implication for Business and Marketers said, “CMOs and other brand custodians need to realise that the marketplace has significantly changed, making their relevance diminish in significance.”  Oare said CMOs must realise that consumers can no longer be pushed around in the face of fierce competition occasioned by tougher and more strong players, increasing commoditized products and worsening economy. He said, “What is responsible and as well accelerating this new shift is the availability of internet, mobile phone and social media.” According to him, because of these factors the playing field has been leveled and that is dictating how to buy media.

He said that with the current changes, CMOs must be creative and analytical in their thinking. They must be focused by playing leading roles in developing business plans. They must be customer champions, making sure that they are custodians of customers’ information. Also, CMOs must be capability builders, storytellers and innovation catalysts by bringing all these into their marketing strategies.

He further said in today’s marketing world, CMOs must establish center brain neutrality; relentlessly safeguarding the consumers, marketing partnerships must revolve –inside and outside the organization. He added that they must be educators and connectors in their organizations.

Also, for Marketing Director of FrieslandCampina WAMCO Nigeria Plc, Chris Wuff-Caeser, CMOs need to realize that marketing is not advertising and completely erase the belief from their mind and focus on marketing which is their core area.

Speaking earlier, ADVAN president, Osamede Uwubanmwem, thanked the guest speakers, CMOs and other marketing professionals who attended the event. He also thanked the ADVAN exco who put the event together to keep marketers abreast of the current developments in the industry. He said the choice of the topic, The Evolving Role of the CMO was necessitated by current changes in marketing business and to get CMOs and other marketing professionals ready for evolution in the marketing profession.

The event was graced by chief commercial officers, marketing directors, brand managers and other marketing professionals including, former, executive director, Marketing, Nestle Nigeria, and managing director, Entod Marketing, Mrs.  Iquo Ukoh; Head, retail marketing and analytics, Access Bank, Chioma Afe, marketing manager, (Nigeria Marketing Lead) – Hayat Kimya, Roseline Abaraonye, marketing director AB InBev, Tolulope Adedeji, President ACAMB/Head Corporate Communications Polaris Bank, Rasheed Bolarinwa, chief marketing officer Sterling Bank, Dapo Martins, group head corporate communications Access Bank, Ameachi Okobi and many other senior marketing professionals.

BingX Becomes the First Crypto Exchange to Offer Copy Trading Subsidy Vouchers

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SINGAPORE – Media OutReach – 23 September 2022 – BingX, the leading social trading exchange, has become the first crypto platform to introduce copy trading subsidy vouchers. These help to cover losses for users.

https://bingx.com/

TRON Founder Justin Sun Speaks at UDC: TRON Ecosystem Leads the Way to Web 3.0 with Its User Base Expectedly Growing to Compete with Ethereum Next Year

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GENEVA, SWITZERLAND – Media OutReach – 23 September 2022 – On the morning of September 23, TRON founder Justin Sun attended Upbit Developer Conference (UDC) in South Korea and delivered a keynote speech titled “TRON Leads the Way to Web 3.0” via video link. As Sun suggested, Web 3.0 makes us closer to a decentralized future. The TRON ecosystem is striving in multiple fields such as marketing, technology, and asset liquidity to democratize finance and foster a better environment for art, games, media, etc. in Web 3.0.

Blockbuster enters the area-the first round IDO of the world’s first Web3 ecological exchange BIB is starting

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TAIPEI, TAIWAN – Media OutReach – 23 September 2022 – Web3 era has given birth to a new business model. On the eve of the change, BIB Exchange, an innovative trading platform in the Web3, was laid out in depth. A double ecological circulation system of “Exchange +Web3” was built based on the concept of Web3 to empower the platform currency BIB. Under its strategic layout, BIB provides value support for NFT in BIB Meta. As an innovative platform currency, BIB is highly sought after by crypto investors, Web3 enthusiasts and NFT collectors.

IDO plan of BIB Exchange is about to open. This event will last for three days, and each address can only be subscribed once. Details are as follows: