The Marketing Practice announces APAC expansion plans with acquisition of Rombii; First APAC Acquisition, Fifth Acquisition in 18 Months

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SINGAPORE – Media OutReach – 8 September 2022 – The Marketing Practice has acquired APAC-based ABM, demand and media specialists Rombii. It’s the company’s first acquisition in the region and its fifth in the last 18 months, making it the largest B2B tech marketing specialist in the world.

https://themarketingpractice.com

About Rombii
Rombii is Asia Pacific’s first choice for B2B digital media and marketing services for engaging technology buyers and IT business decision makers.

Its team has an expert understanding of business technology audiences and how to use today’s digital tools and engagement tactics to reach them in the region. Rombii has created powerful solutions for marketers in the IT Industry that allow it to identify and activate customers and directly influence sales pipeline. Rombii has three core pillars of expertise including digital advertising, demand generation and social outreach, that come together to form its unique Account Based Marketing approach.

About Horizon Capital
Horizon Capital is a private equity investor specialising in technology and business services. The firm was established by senior investment professionals who identified a significant market opportunity to invest in businesses in these sectors valued up to £50m.

The partnership prides itself on its approach to helping business owners and managers realise their ambitions. Buy and build is at the heart of every Horizon Capital investment and the firm is a market leader in supporting companies pursuing this strategy.

Horizon Capital has a proven track record in generating premium returns on investments. The unprecedented growth it delivers in its portfolio companies has been underpinned by deep and long-term investor relationships that span across two decades.

For more information, please visit

Reckitt partners with Deliveroo, SF Express and Uber Taxi to safeguard the necessities of Hong Kong people’s everyday life with over 50,000 Dettol hygiene and disinfectant products

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  • Secure hygiene protection in the Deliveroo journey including food order pick-up at eight Deliveroo Editions and grocery deliveries
  • Create rest assured parcel collection experience at all 88 SF Stores with disinfectant product sampling through in-store reward machines at three designated stores
  • Ensure safe and sanitised commute for passengers with Uber Taxi

HONG KONG SAR – Media OutReach – 8 September 2022 – Reckitt and its brand Dettol announce the partnerships with Deliveroo, SF Express and Uber, leading companies in delivery services and local commute, to safeguard the necessities of Hong Kong people’s everyday life by enhancing the hygiene standard of their services with visible disinfectant protections. A step ahead to realise Reckitt’s purpose to protect, heal and nurture in the relentless pursuit of a cleaner and healthier world.

Reckitt.com

* Reckitt is the trading name of the Reckitt Benckiser group of companies

About Dettol:

The brand first started in hospitals 80 years ago, where Dettol Antiseptic Liquid was first used for the cleaning and disinfection of skin during surgical procedures. As a trusted brand by doctors, Dettol was also used to protect mothers from illness after childbirth.

Ever since then, Dettol has been trusted around the world to help prevent wounds from infection, prevent sickness and help mums protect their families by killing harmful germs and helping to create safe environments for them to thrive in.

The brand continues to be one of the most trusted protectors of health. It’s still valued today as a reliable and effective product which is safe to use on skin but also powerful enough to use for environmental germ-killing tasks.

About S.F. Express (Hong Kong) Limited

With its strong logistics network, S.F. Express (Hong Kong) is committed to providing customers with diversified express delivery services and one-stop integrated logistics solutions. The core business in Hong Kong includes local and cross-border express and logistics services, warehousing and distribution services, and SF Locker self-pick-up services. For details, please visit the company website:

About Deliveroo

Deliveroo is an award-winning delivery service founded in 2013 by William Shu and Greg Orlowski. Deliveroo works with approximately 180,000 best-loved restaurants and grocery partners, as well as around 180,000 riders to provide the best food delivery experience in the world. Deliveroo is headquartered in London, with offices around the globe. Deliveroo operates across 11 markets, including Australia, Belgium, France, Hong Kong, Italy, Ireland, Netherlands, Singapore, United Arab Emirates, Kuwait and the United Kingdom. For details, please visit the company website:

About Uber Taxi
Uber Hong Kong launched Uber Taxi in October 2020 to offer passengers a more affordable way to ride around the town. The pricing structure is bundled up with upfront pricing, auto-matching technology and cashless payment all in one App, passengers can now enjoy a more convenient and reliable taxi experience in just one magical tap of a button. For more details, please visit the company website:

Temus poised to support transformation of enterprises and public sector to shape Singapore’s digital future

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In tandem with the growth of Singapore’s digital footprint, Temus aims to expand its 200-strong workforce by five-fold over the next three years.

SINGAPORE – Media OutReach – 8 September 2022 – Temus was established in April 2021 by Temasek, in partnership with global digital services company UST, to accelerate the digital transformation of leading enterprises and public sector agencies in Singapore and beyond.

Today, Temus counts some of the country’s most future-forward government agencies and large enterprises as its customers. They span a range of industries including financial services and insurance, healthcare, education, consumer goods, telecommunications, infrastructure, energy and waste management, among others.

To serve the digital aspirations of its growing base of customers, Temus’ workforce has expanded to around 200 professionals in under 18 months, and is expected to grow by five-fold over the next three years. The company has attracted a strong bench of experienced talents in strategy, design, architecture, technology, data & artificial intelligence.

“Temus’ growth momentum is a testament to our unique proposition of forging long-term partnerships with our customers while keeping ‘value creation’ at the heart of helping to shape their digital futures,” said KC Yeoh, Chief Executive Officer, Temus. “We will build on this promising start to accelerate the growth of Singapore’s digital talent pool and build distinct digital capabilities for our customers – in tandem with the country’s Smart Nation aspirations.”

“Temus was born into a generation-defining crisis, at a time when organisations accelerated their investments in digital to thrive,” said Srijay Ghosh, Founding Member and Chief Revenue Officer, Temus. “Experts predict that by the end of this year, more than half the global economy will be powered by digital. Imagine what these digital transformations can do to uplift lives, raise productivity, and grow the economy. Temus was founded for these reasons and more. We remain committed to unlocking economic and societal value through holistic transformation.”

Growing digital talent: Helping locals with no tech training or experience join Singapore’s digital workforce

Temus announced an accelerated ‘hire, place and train’ programme, called Step IT Up x Temus, to broaden digital opportunities and expand the local digital talent pool for Singapore. Candidates with no prior coding or software programming training and experience will be given priority admission to the programme.

Step IT Up was first introduced in 2014 by Temus’ strategic partner UST, to create computer science career opportunities for minority and disadvantaged groups in the United States. Since then, the programme has run in Mexico, Poland, Australia, Costa Rica and Israel. About 87 per cent of graduates have secured digital and technology jobs at leading global companies, and 90 percent of them have stayed at least two years. Notably, none of these trainees had a technology background.

Now available in Singapore, around 400 people are expected to benefit from Step IT Up x Temus by 2025. Candidates will be offered a full training sponsorship, financial stipend, and a full-time job when they graduate from their training.

“When Temus was founded, it was as much about building capabilities and value creation, as it was about organically developing digital talent. People and talent are central to any transformation and close to the purpose of Temus and at the heart of what we do, how we do it,” said Srijay. “We are proud of the launch of Step IT Up x Temus. As our candidates digitally transform, so will we – and the customers we serve. I hope more people will join us and be the change.”

Application for the first batch of trainees will close on 24 October 2022 and training will commence on 28 November 2022. Interested candidates are welcome to apply to the programme at www.stepitup.temus.com.

Building Digital Capabilities: Temus makes first acquisition

Temus today announced the completion of its first acquisition, Dreamcloud, a home-grown Singapore-headquartered, and award-winning system integrator. Founded in 2011, Dreamcloud was one of the pioneers in the low-code space. They became the first partner of OutSystems in Southeast Asia in 2014, and today has one of Singapore’s largest OutSystems delivery teams.

The integration of Dreamcloud’s capabilities will strengthen Temus’ app development practice and complement its tech modernisation capabilities, to help customers develop, deploy, and scale digital solutions with speed.

“We are excited about this milestone because there is strong alignment between both organisations in terms of culture and purpose. Dreamcloud’s low-code, high speed app development capabilities synergises with Temus’ strategy to build a strong app development practice, and this will allow us to take a broader view of our customers’ digital transformation initiatives and provide more holistic solutions,” said Daniel Lim, Managing Director, Dreamcloud. “Having the full support of Temus gives us the capability to deepen engagements with our global network of over 30 customers, and continue to offer them with cutting edge digital transformation solutions.”

“Organisations of every size and industry are transforming how they do business in the digital age –– speed, agility, and simplicity are at the heart of successful transformations,” said KC. “As Temus grows, we will unlock even greater value for our customers by catalysing digital transformation holistically, for economic and societal impact.”

Hashtag: #Temus

About Temus

Temus was established by Temasek in partnership with UST, to provide digital transformation solutions for the private and public sectors as we aspire to be a strategic partner in realising the Singapore Government’s Smart Nation vision. We are headquartered in Singapore and have ~200 employees across a wide range of disciplines in strategy, design, architecture, technology, data & AI. For more information, please visit.

About Temasek

Temasek is an investment company with a net portfolio value of S$403 billion (US$297b, €268b, £227b, RMB1.89t) as at 31 March 2022. Headquartered in Singapore, it has 12 offices in 8 countries around the world.

Temasek’s Purpose “So Every Generation Prospers” guides it to make a difference for today’s and future generations. The Temasek Charter defines its three roles as an Investor, Institution and Steward, and shapes its ethos to do well, do right and do good. Sustainability is at the core of all that Temasek does. It is committed to catalysing solutions to global challenges and activating capital – financial, human, social and natural – to bring about a better and more inclusive world for all.

For more information on Temasek, please visit .

About UST

For more than 22 years, UST has worked with the world’s best companies to make a real impact through transformation. Powered by technology, inspired by people, and led by our purpose, we partner with our clients from design to operation. Through our nimble approach, we identify their core challenges, and craft disruptive solutions that bring their vision to life. With deep domain expertise and a future-proof philosophy, we embed innovation and agility into our clients’ organizations—delivering measurable value and lasting change across industries, and around the world. Together, with over 30,000 employees in 30 countries, we build for boundless impact—touching billions of lives in the process. Visit us at.

Influencers With 1-5K Followers Enjoy The Highest Engagement Levels In 2022 At 4.6%

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According to Money-zine.com data, influencers with 1-5K followers have the highest engagement. Their engagement levels are 4.6%. This means that these influencers are more likely to produce content that their followers can relate to.

 

Money-zine.com CEO Luke Eales says, “It’s all about quality over quantity when it comes to engagement, so if you intend to produce content that will reach a large audience and garner high levels of engagement, consider partnering with micro-influencers. An influencer with a smaller but more engaged following is going to be more valuable to your brand than one with a large but unengaged following.”

 

Other influencers had significantly lower engagement rates. For example, those with 5-20K followers had an engagement rate of 2%, 20-100K (1.5%). And those with 100K-1M followers had an engagement rate of 1.4%.

 

The Best Times To Post On Instagram

Finding the best time to post on Instagram can be tough. The platform is constantly changing, and what works today might not work tomorrow. But if you want to give yourself the best chance of success, you should post during peak times.

 

According to Sprout Social, the best time to post on Instagram is Tuesdays, Wednesdays, and Thursdays at 9 or 10 a.m. This is when most people check their phones and start their day. So if you can get your content in front of them during this time, you’re more likely to reach a larger audience.

 

But it’s not just about when you post. It’s also about how often you post. Several analysts suggest the best frequency for posting on Instagram is 1-2 times daily. This might seem like a lot, but if you want to maintain a high level of engagement, it’s important to keep your audience engaged by posting regularly.

Why You Should Partner With Micro-Influencers on Instagram

If your brand is new to Instagram influencer marketing, you might be wondering if it’s worth partnering with micro-influencers. After all, they have a smaller following than some of the more popular influencers out there.

 

But don’t let numbers deceive you. Micro-influencers can actually be more effective than their larger counterparts. Full story and statistics can be found here: PR: Influencers With 1-5K Followers Enjoy the Highest Engagement Levels in 2022 at 4.6%

PalmPay Celebrates Anniversary With N300 Million Giveaways

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The 35-day Anniversary Campaign will give all participants the opportunity to share a massive N300 million cash giveaway; The announcement comes as PalmPay celebrates 10 million users in Nigeria; The Anniversary Campaign will run from Monday, September 5th, to Monday, October 10th, 2022, with cash rewards and coupons available in the app.

PalmPay , a fintech innovator aiming to make digital payment more accessible and flexible, today announces the launch of “PalmPay Anniversary Gold Rush”, a 35-day campaign offering all the users who participate in the in-app Gold Rush game the opportunity to share a massive N300 million cash giveaway.

The celebration also marks PalmPay reaching the milestone of 10 million users in Nigeria as of July 2022. The anniversary campaign will run from Monday, September 5th, to Monday, October 10th, and will give substantial cash rewards and coupons in the app as a way of saying thanks to PalmPay’s users.

The PalmPay app is an intuitive digital wallet offering users money transfers and bill payments. Leading up to the PalmPay anniversary 2022, users are invited to join the “PalmPay Gold Rush” and unlock millions of coupons, earn free data, and share N300 million cash rewards. Users can save money and get huge offers by using a large number of coupons when making money transfers, topping up airtime, and paying for electricity, TVs, and other services available on the PalmPay App.

In addition, there are more chances to join the Gold Rush game and win larger cash rewards by completing daily tasks, such as qualifying money transfers, bill payments or team battles. All participants in the team battles game can play solo or share and engage in 2v2 or 3v3 battles with friends to win extra rewards from 8:00 am to 8:00 pm during the Campaign Period.

Chika Nwosu, Managing Director of PalmPay Nigeria, said: “PalmPay set out on a journey to make digital payments fast, safe, and reliable for people in Africa. The achievement of reaching 10 million users is amazing, and there is no better way to celebrate this than the launch of the PalmPay Gold Rush Anniversary Campaign. This campaign is PalmPay’s opportunity to give back to our users with the opportunity to receive cash rewards and exclusive discounts while transferring money and paying what they want. ”

The PalmPay Gold Rush Anniversary Campaign commences on September 5th 2022 at 00:00 GMT+1, and the closing date is October 10th 2022 23:59 GMT+1.  Cash rewards will be automatically added to the user’s PalmPay account at 8:00 am every Monday (during the Campaign Period). The rewards winner will be notified via the in-app push of the Selection Date.

For more details on the PalmPay anniversary campaign, download the latest version PalmPay app available on Android and iOS platforms, or visit https://bit.ly/3TH8FaE.

Nigerian Fintech Raises $13 Million In Seed Funding

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NowNow Digital Systems, a leading Nigerian FinTech start-up, is pleased to announce that it recently raised $13 million in seed funding. The funding round was supported by different investors with the intent to deepen financial inclusion in Nigeria and Africa with innovative digital banking solutions. 

Founded in 2018, NowNow Digital Systems Ltd is a leading African digital banking platform whose mission is to deliver best-in-class financial services to SMEs, agents, and consumers.  The innovative FinTech company is licensed by the Central Bank of Nigeria to further drive financial inclusion for people from all socioeconomic classes. NowNow aims to eliminate the traditional banking experience by building an ecosystem that digitizes payments and creates access to financial services for businesses, governments, and customers in rural and urban communities using simplified branchless banking initiatives.

Please see the official release attached to this email, alongside images of the co-founders. Their names are

Sahir Berry (Co-founder and Chief Executive Officer)

 and

Mahesh Nair (Co-founder and Chief Operating Officer).

We would be immensely grateful if you would publish the story on your platform because we know it is of high interest to your audience. Thank you.

Most Organisations Don’t Budget For PR Measurement, Evaluation – Ayaosi

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The Lead Analyst at BrandImpact Consulting, Austin Ayaosi said there is hardly an organisation in Nigeria that has a budget for PR measurement and evaluation, thus making pitching for a measurement and evaluation job much more difficult than pitching for a regular PR brief.

 

He made the assertion during a recent chat with MARKETING EDGE. According to him, what has negatively influenced PR measurement and evaluation is the myth that PR can’t be measured, noting that he has always had a contrary belief. “I have always believed that PR can be measured. In some cases, the impact of PR can be linked to an organisation’s bottom line. It requires a deeper focus and dedication; a thorough understanding of the entire PR measurement and evaluation cycle; and a lot of work”, he said.

 

“For instance, we signed on a client in 2020; seven months into the engagement, the PR Manager won the company’s Annual Outstanding Performance Award, in acknowledgment of PR’s contributions to the business. It was the first time a PR manager won the award”.

 

Speaking further on the most common mistakes organisations make when attempting to measure their results, Mr Ayaosi pointed out that PR and marketing have become increasingly integrated. According to the PR measurement expert, one most common mistakes organisations make is attempting to measure PR performance in silos. Where PR plays a supporting role, measuring such a role should be done in alignment with the overall goals which it supports.

“It is difficult to truly measure and evaluate the success and impact of a marketing campaign in which PR provided support without aligning PR objectives with marketing goals for the campaign. Similarly, measuring the impact of internal communications on employees should be done in collaboration with HR unit”.

“Another mistake is that more often than not, PR and Corporate Communications managers don’t take time to understand their organisations. It is important to understand an organisation; know the organisation’s priorities, then align your role and measurement/evaluation framework with the priorities”, he added.

He continued: “I believe that’s what the smartest practitioners in Nigeria have done to secure a seat at the table. I call them the smartest practitioners because the zenith of PR career is sitting with the suit-and-tie ladies and gentlemen of the Board. Only a few practitioners in Nigeria have attained such career height”.

“The good thing is that measurement and evaluation is the easiest route to showing the impact of PR on the organisation. My advice to PR professionals has always been: “Measure what matters to the Board; if you can’t do that, then make what you measure matter to the Board”. Either way, you just have to measure”.

#MyRightMyFreedom: Headfort Foundation Sensitize Children At Correctional Center On Their Right To Life

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…Calls For Facilities Decongestion Across The Country

As part of its array of projects, Headfort foundation a non-governmental organization in a piece of recent information has called on the federal government of Nigeria to Decongest correctional facilities across the country by ensuring a fast Justice process.

The Chief Executive Officer Headfort Foundation, Barr. Oluyemi Orija made the call at the human right sensitization program at the Special Correctional Center for girls in Idiaraba, Lagos.

According to her, the Headfort foundation is mandated to give free access to justice to vulnerable people in society especially people in prison.

“We give free access to justice to vulnerable people in our society especially people in prison, we give them free legal representation and since inception in 2009, we have helped 326 persons out of prison. In our experience doing that we realized that a lot of Nigerians, the educated and non-educated ones really do not understand what that rights are and importantly how to enforce it should those right be infringed upon.

However, speaking on the importance of the sensitization programme across the country, Orija said “instead of just representing and taking them out of prison with ignorance in them, it is also essential for us to educate them on their fundamental human right, this, in turn, will help them to prevent crime”.

“And eventually reduce the number of persons we have in our correctional centers; we have sensitized the girls in Idiaraba based on our ‘My Right My Freedom’ handbook published in March 2022, an extract of the Nigerian constitution (Chapter 4) which talks about the fundamental Human rights with simple English, then we translated it into the three basic Nigerian indigenous Languages; Hausa, Yoruba and Igbo”.

She hinted that the project will be executed across the 774 local governments of Nigeria, to sensitize the people on their fundamental human right and how to enforce it.

“We have done five, the project was launched in March, and we’ve done two in Lagos and Rivers state, including the one we are doing currently in Idiaraba, so before the end of September we will do another one in Lagos Island, aside the staff capacity we have over 200 volunteers across the country”.

Meanwhile, addressing the issue of congestion in the Nigeria Correctional facilities, Barr. Orija emphasizes Legal aid for the children that do not have lawyers to represent them in court.

“After our sensitization, we are also doing legal aid, this is where our lawyers present here will be taking up their cases up, the ones that do not have lawyers to represent them in court for free and that is we providing justice to them”

She, therefore, encourages the government to step up the maintenance of the correctional facilities in the country, both juvenile and adult facilities.

iPhone 14 Price – IPhone 14 Pro Max Price News, Release Date, Specs

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iPhone 14 Price, iPhone 14 Pro Max Price News, iPhone 14 Pro Max Release Date and iPhone 14 Specs can be accessed below.

Brand Spur Nigeria understands that there are many rumours to consider as the release of the iPhone 14 prices is probably just a few weeks away. Although Apple hasn’t formally announced the existence of its upcoming smartphone, there are several iPhone 14 rumors and discussions of a “complete overhaul” online.

Ming-Chi Kuo, a leading Apple analyst, predicts that the iPhone 14 price lineup will include four devices, including two upgraded ‘Pro’ models. According to one of the most recent speculations, the iPhone 14 might have a camera problem. We like the iPhone 13 a lot, so we have high hopes for the iPhone 14, mainly because the entry-level iPhone SE (2022) performance is on par with that of the iPhone 13.

Apple iPhone 14 Price

The iPhone 14 price has not yet been officially announced, and Apple never makes future product information available to the public before making an announcement. There’s a chance Apple will maintain the same pricing structure for the iPhone in 2022 if it did in 2020 and 2021. However, reports that Apple may drop the iPhone Mini and switch to a less expensive 6.7-inch iPhone confuse matters. According to reports from the Nikkei Asian Review and analyst Ming-Chi Kuo (via 9to5Mac), this is the case.
A larger iPhone 14 is rumoured to be joining the lineup, and it will probably be called the iPhone 14 Max. It would make sense for the iPhone 14 Max to cost $900 if Apple keeps the basic iPhone’s price at $800. If the iPhone 14 is priced similarly to the iPhone 13, it will place it exactly between the $1,000 iPhone 14 Pro and the $1,100 iPhone 14 Pro Max.
However, according to 9to5Mac, reputable analyst Ming-Chi Kuo believes the iPhone 14 Max would cost less than $900, signaling Apple may alter its pricing policy. Apple has previously changed its pricing to remain competitive: The iPhone 11 from 2019 stood out for its $699 beginning price, which was $50 less than the iPhone XR from the previous year.
iPhone 14 Price - IP 14 Pro Max Price News, Release Date, Specs

iPhone 14 Pro Max Release Date

Apple has not even mentioned the release date of the iPhone 14. However, because Apple usually releases new iPhones at the same time every year, the iPhone 14 may be released on 7th September 2022. The thirteenth generation of Apple’s iPhone was introduced to the public on September 14, 2021. Apple events are normally hosted in the company’s Apple Park headquarters in California and start at 10 am Pacific Time, which is 6 pm GMT / 4 am AEST.

According to claims that Foxconn, the firm that manages the largest iPhone factory in the world, paid cash incentives to assembly line employees in July, the ip 14 pro max manufacturing may have begun that month. Although this also looks to be consistent with the launch timeline that has been predicted for Apple products. However, the actual selling date can be pushed back. A report(opens in new tab) claims that one iPhone 14 model is currently behind schedule due to China’s recent covid lockdowns. A “quality issue” with the iPhone 14’s camera has also been mentioned, although Apple appears on top.

According to another expert, the same model (the iPhone 14 Max) is still running behind schedule nearly two months after that report. Although it doesn’t ensure supply shortages, it is a flaw in the production process that must be fixed immediately. In March, Apple had its first event of 2022, but the iPhone 14 was not mentioned. Instead, the eagerly anticipated iPhone SE 3 and a new iPad Air were given to IT enthusiasts.

Apple iPhone 14 Price Country-wise

The cost of the iPhone 14 is yet unknown officially. However, given that the entry-level iPhone 13 price is £679/$699/AUS1199, we would anticipate that the iPhone 14 will be priced similarly. However, the iPhone 13 launched in the UK for £20 less than the iPhone 12. I’m crossing my fingers that the downward trend continues, but if one rumor is accurate, it’s simply wishful thinking.

The price difference between the larger iPhone 14 Max and the smaller iPhone 14 would be $100, with the larger model starting at $899 (roughly £650, AU$1200). This pricing was later confirmed on the Korean blog Naver. As a result, the price of the iPhone 14 Pro Max would increase by $100 above the price of the iPhone 13 Pro Max, to $1199, while the price of the Pro model would increase to $1099, which is $100 more than the $999 of the iPhone 13 Pro. According to a different researcher, even the basic iPhone model might see a price increase of £100 or $100.

Let’s examine how these new prices stack up against the price range for the iPhone 13:

 UK  US  Australia
iPhone 13 mini 128GB £679 $699 AU$1199
iPhone 13 128GB £779 $799 AU$1519
iPhone 13 Pro 128GB £949 $999 AU$1719
iPhone 13 pro max 128GB £1049 $1099 AU$1849

 

iPhone 14, IP 14 Pro Max Price in Nigeria

 

Model Name iPhone 14 Expected Price
iPhone 14 580,438.78
iPhone 14 Pro 780,438.78
iPhone 14 Pro Max 880,438.78

Design & Features speculation of iPhone 14

The design of the iPhone 14 price is expected to undergo a significant change. In conclusion, the iPhone 13 may not resemble anything like Apple’s upcoming device. FrontPageTech’s Jon Prosser gave us a “closer peek at the iPhone 14” in September 2021. The reputable leaker released several renders, like the one shown above, that seem to show the iPhone 14. Prosser’s prediction that the upcoming Apple phone will have “titanium edges” will make it the most durable iPhone yet.

The well-known Apple observer predicts that the iPhone 14 will undergo a “major redesign,” They also predict the end of the 5.4-inch iPhone Mini. It would seem like Gurman, and Ming-Chi Kuo is both on the same page. Kuo is arguably the most trustworthy Apple analyst at the moment.

According to Kuo, a new and “cheap” iPhone Max will replace the discarded iPhone Mini, who also claims that Apple will introduce four iPhone 14 smartphones in 2022. Leaked case schematics from April 2022 supported this lineup.

The Elec, a Korean website, offered its opinion in December 2021. Similar to Prosser, it claims that the new “hole-punch” displays will be advantageous for the two iPhone 14 “Pro” variants. In other words, Apple will start to replace the obtrusive camera notch, which debuted on the iPhone X, with a considerably more attractive “pinhole” selfie camera. I hope we live.

The notch is said to be getting a “pill-shaped” cutout that is longer than it already is and will replace it. However, display industry expert Ross Young (via MacRumors) believes both are correct and that Apple will use the hole punch and pill-shaped cutouts.

Renowned analyst Jon Prosser now backs this “hole + pill” design. Young claims each cutout will have a distinct function; the pill-shaped cutout will hold the front-facing camera and the Face ID infrared camera, while the round “hole punch” cutout will house the Face ID dot projector.

For at least another year, it is anticipated that the more cheap iPhone 14 and iPhone 14 Max will maintain the same cutout as the iPhone 13 series. Young predicts that these new cutouts will also result in somewhat larger screens. In comparison to the iPhone 13 Pro models, he predicts that the screen sizes will slightly increase (6.06 to 6.12 inches for the iPhone 14 Pro and 6.68 to 6.69 inches for the iPhone 14 Pro Max).

The Pro and Pro Max may have thinner bezels than their non-Pro siblings. According to Ice Universe, who tweeted images of the new style, such is the case. For the iPhone 14 Pro and iPhone 14 Pro Max, the screen should still be 6.1 inches and 6.7 inches, respectively, but thinner bezels would result in either more or larger pixels for the display and less wasted space.

There are rumors that Touch ID will return in 2022. Leaks from anonymous sources According to ApplePro, the iPhone 14 Pro series is being used for testing (in addition to Face ID, of course). We would proceed cautiously when believing this rumor because Apple tested Touch ID on the iPhone 13 Pro before discontinuing it.

Leaked schematics suggest that the iPhone 14 models may be larger than their predecessors. According to the drawings, the iPhone 14 Pro and Pro Max will have thicker casings and more pronounced rear camera bumps. Despite being slight, the changes in dimensions are significant because they defy the recent tendency that says “slimmer is better.” (Apple previously increased the iPhone 13’s size somewhat over the iPhone 12’s, so the trend is continuing.)

According to Ming-Chi Kuo, the bigger camera bump makes place for the new 48MP main camera sensor, significantly improving over the 12MP of the previous versions. Kuo stated that the height of the 48MP’s 7P lens would increase by 5-10%, and the diagonal length of the 48MP CIS would expand by 25-35%. if you want to buy iPhone 13 pro max Click here.

iPhone 14 Pro, Mini, Max, Pro Max Pricing

Apple has a propensity to settle on a price point and remain with it for a while. It is uncommon to witness a significant price adjustment, but market movements and exchange rates occasionally impact iPhone pricing.

The “iPhone 14” will probably be priced similarly to the iPhone 13, given Apple’s prior pricing methods. However, the initial price would be $799 if no minis were available.

The “iPhone 14 Max” would occupy a new middle price tier with a price of $899, just under the pro pricing of $999. However, this would put it in direct competition with the iPhone XS Max. That is unless Apple decides to lower the price of the “iPhone 14” to the entry-level iPhone 13 tiny, which would be priced at $699, thanks to the lower component costs in this generation. There is a good chance that Apple will unveil the “iPhone 14” lineup at a special event that will take place in September.

Final Verdict:

Recent rumors suggest that the iPhone 14 price and the iPhone 14 Pro Max will be greater than their predecessors. The predicted increase in price can be attributed to several sources, the primary ones being an increase in the cost of components in general and the display in particular, as well as overall inflation in pricing throughout the supply chain

New British PM, Liz Truss Appoints Nigerian Kemi Badenoch

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Nigerian-British Kemi Badenoch has been appointed into the Liz Truss cabinet on Tuesday as the new British Prime Minister forms government after meeting with the queen on Tuesday.

Brand Spur Nigeria reports that the United Kingdom Prime Minister, Liz Truss, appointed British-Nigerian Member of Parliament Kemi Badenoch following the official resignation of former Prime Minister Boris Johnson on Tuesday after meeting the queen to submit his resignation, which signified the end of Johnson’s tenure.

Badenoch who was one of the contestants for the office of the British PM as a member of the Conservative Party and made it to the top five in July, but lost before the last election.

Badenoch entered the Commons as a Member of Parliament, MP, for Saffron Walden in 2017.

She has also been outspoken on issues such as ”gender-neutral toilets and anti-woke”.

Following Truss’s appointments so far, it would be the first time in UK history that the leading cabinet lieutenants of Britain’s Prime Minister had no white occupying any of the “great offices of state” – Treasury, Foreign Office, and Home Affairs.