Gulder Ultimate Search Starts Hot As Contestants Argue First Night In The Jungle

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Gulder Ultimate Search Starts Hot As Contestants Argue First Night In The Jungle

What started as a rocky first day in the jungle escalated into an equally shaky first night for the Gulder Ultimate Search contestants as they got into a heated argument.

As the warriors settled down for the night, after a saltless yam and palm oil meal, a heated argument ensued at one corner of the camp between Chidimma, Jennifer, Omokhafe and Omoya. The ladies accused Omoya of peeping at them while they were bathing. As the arguments heated up, the rest of the contestants stepped in to try and resolve the situation.

Jennifer said while the ladies were bathing, they had put their lantern a little distance from them so the light wouldn’t reflect on them, but they would still be able to see. Jennifer stated that Omoya had passed by them, knowing fully well that they were bathing, and he also took their lantern to go and fetch water.

READ ALSO: Gulder Ultimate Search 12: Confusion Reigns As Clans Struggle

As she explained what happened, Omoya began to shout and trade insults with Chidimma, calling her illiterate, while she said he didn’t have home training. Chidimma shed more light on the situation as she told the rest of the camp that when Omoya approached where they were, she told him to turn back as they were bathing. She said Omoya insisted that he wouldn’t look at them and still went ahead to take the lantern. She also questioned Omoya’s decision to fetch water when they went to bathe, saying why was it then he realised he wanted to get water.

Omoya’s defence was that the ladies were bathing on the roadside, which led to where he could get water and should have gone farther in. He also said that he assured them that he wasn’t facing their direction when they alerted him to their presence. This statement got Chidimma upset, and Mikel and Opeyemi had to step in to calm her down. The rest of the clan didn’t seem too inclined to involve themselves in the situation.

Eventually, they simmered down as they needed to get some rest for the day ahead of them. Who do you think was in the wrong, Omoya or the ladies? We wonder if the council of elders will have anything to say about what happened tonight.

Find out more as Gulder Ultimate Search Season 12 airs every Saturday and Sunday at 8 pm on Africa Magic Showcase (DStv channel 151), Africa Magic Urban (DStv channel 153) and Africa Magic Family (DStv channel 154 & GOtv channel 2).

Gulder Ultimate Search 12: Confusion Reigns As Clans Struggle

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Gulder Ultimate Search 12: Confusion Reigns As Clans Struggle

Confusion has been the order of the day for Gulder Ultimate Search contestants as they spent their first day in the jungle.

The contestants met this season’s host, Toke Makinwa and the taskmaster, Kunle Remi, as they arrived at the jungle entrance. Both were there to guide the new warriors on the beginning of their quest to become the ultimate champion.

The first sign of confusion was when they were instructed to take only the food items they could carry. The contestants scrambled for food items in a rush, which made the host and taskmaster angry for the disorganization. We’re yet to see if the council of elders will punish them for that, but in a way, they already were. Having to eat their yam dinner without salt should be punishment enough.

Then one of the contestants, Omoya of Clan Amo (Blue team), couldn’t find a leg of his sandals. We don’t know if there will be a punishment for that, so we’ll wait and see. On the way to camp, the three clans almost got lost as they tried to find their way to the camp area, following the landmarks left for them. When they eventually got to the camp, Toke and Kunle were already waiting for them.

Then they had to build their home. Even though the taskmaster provided them with all the items they needed, it seemed like a difficult task for our warriors. There was so much confusion about what goes where that Kunle Remi had to step in thrice to call them to order and give them clues about setting up their camp. Thankfully, they were able to set it up just as dusk fell.

We hope they don’t continue to be this disorganized because, for the challenges ahead, they would need their wits and work together as a team.

Don’t miss any episode of Gulder Ultimate Search Season 12 as it airs every Saturday and Sunday at 8 pm on Africa Magic Showcase (DStv channel 151), Africa Magic Urban (DStv channel 153) and Africa Magic Family (DStv channel 154 & GOtv channel 2).

Lyft Records More Than 4,000 Sexual Assault Cases In Long-Overdue Safety Report

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Lyft Records More Than 4,000 Sexual Assault Cases In Long-Overdue Safety Report

Lyft received reports of more than 4,000 instances of sexual assault on its ride-hailing platform between 2017 and 2019, it said, detailing the data in a safety report it had promised to publish about two years ago.

The company report, issued late on Thursday, showed sexual assault reports on its platform had increased from around 1,100 in 2017 to some 1,800 in 2019. But it said bookings increased at a higher rate during that time, resulting in a 19% drop in the overall incident rate.

Lyft said more than 99% of its journeys had occurred without any safety incident.

“While safety incidents on our platform are incredibly rare, we realize that even one is too many. Behind every report is a real person and real experience, and our goal is to make each Lyft ride as safe as we possibly can,” Jennifer Brandenburger, head of policy development and research, said in a company blog post.

The company said it has invested in safety features, employed rigorous driver background checks and consulted sexual assault experts.

Lyft had committed to releasing its report at the end of 2019, when its larger rival Uber provided the ride-hailing industry’s first detailed safety report.

Uber at the time disclosed it had received some 6,000 reports of sexual assault related to 2.3 billion trips in the United States in 2017 and 2018.

Lyft, which services significantly fewer trips than Uber, did not disclose the total number of rides it completed in its Thursday safety report, but at 0.0002% the incident rate was the same as Uber’s.

Unlike Uber, Lyft did not disclose what share of incidents resulted in drivers being harmed. Uber’s report showed riders accounted for roughly half of the accused in sexual assault reports.

Top Oil Exporter Saudi Arabia Targets Net Zero Emissions By 2060

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Top Oil Exporter Saudi Arabia Targets Net Zero Emissions By 2060

The crown prince of Saudi Arabia said on Saturday that the world’s top oil exporter aims to reach zero-net emissions by 2060 and more than doubled its annual target to reduce carbon emissions to almost 280 million metric tons.

Crown Prince Mohammed bin Salman was speaking in recorded remarks at the Saudi Green Initiative, which comes ahead of the 26th UN Climate Change Conference of the Parties, or COP26, in Glasgow from Oct. 31 – Nov. 12, that hopes to agree on deeper emissions cuts to tackle global warming.

“The Kingdom of Saudi Arabia aims to reach zero-net emissions by 2060 under its circular carbon economy program in accordance with the kingdom’s development plan … while maintaining the kingdom’s leading role in strengthening security and stability of global oil markets,” Prince Mohammed said.

Riyadh, a signatory to the Paris climate pact, on Saturday set out details of its nationally determined contributions (NDCs) – goals for individual states under global efforts to prevent average global temperatures from rising beyond 1.5 degrees Celsius above pre-industrial levels.

The United States and the EU want Saudi Arabia to join a global initiative on slashing emissions of methane by 30% from 2020 levels by 2030. U.S. climate envoy John Kerry will attend a wider Middle East green summit Riyadh is hosting on Monday.

Prince Mohammed said the Saudi Green Initiative aims to eliminate 278 million metric tons of carbon emissions per year, up from a previous target of 130 million metric tons.

Saudi Arabia in March pledged to reduce carbon emissions by more than 4% of global contributions through initiatives including generating 50% of its energy needs from renewables by 2030 and planting billions of trees in the desert state.

Fellow Gulf OPEC producer the United Arab Emirates earlier this month announced a plan for net-zero emissions by 2050.

Saudi Arabia has been criticized for acting too slowly, with Climate Action Tracker giving it the lowest possible ranking of “critically insufficient”.

The kingdom’s economy remains heavily reliant on oil income as economic diversification lags ambitions set out by Crown Prince Mohammed bin Salman.

Saudi officials have argued the world will continue to need Saudi crude for decades to come.

And experts say it is too early to tell what the impact of Saudi’s nascent solar and wind projects will be. Its first renewable energy plant opened in April and its first wind farm began generating power in August.

Megaprojects, such as futuristic city NEOM, also incorporate green energy plans including a $5 billion hydrogen plant, and Saudi state-linked entities are pivoting to green fundraising.

Some investors have expressed concerns over the kingdom’s carbon footprint. Others say Saudi Arabia emits the least carbon per barrel of oil and that de facto ruler Prince Mohammed is serious about economic diversification.

“Obviously the carbon footprint is an issue. However, we would highlight that realistically carbon is going to be slow to phase out, and oil is here for some time yet,” Tim Ash at BlueBay Asset Management said in emailed comments.

Twitter And Square CEO Jack Dorsey Says ‘Hyperinflation’ Will Happen Soon In The U.S. And The World

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Twitter And Square CEO Jack Dorsey Says ‘Hyperinflation’ Will Happen Soon In The U.S. And The World

Twitter co-founder Jack Dorsey weighed in on escalating inflation in the U.S., saying things are going to get considerably worse.

“Hyperinflation is going to change everything,” Dorsey tweeted Friday night. “It’s happening.”

The tweet comes with consumer price inflation running near a 30-year high in the U.S. and growing concern that the problem could be worse that policymakers have anticipated.

On Friday, Federal Reserve Chairman Jerome Powell acknowledged that inflation pressures “are likely to last longer than previously expected,” noting that they could run “well into next year.” The central bank leader added that he expects the Fed soon to begin pulling back on the extraordinary measures it has provided to help the economy that critics say have stoked the inflation run.

In addition to overseeing a social media platform that has 206 million active daily users, Dorsey is a strong bitcoin advocate. He has said that Square, the debit and credit card processing platform that Dorsey co-founded, is looking at getting into mining the cryptocurrency. Square also owns some bitcoin and facilitates trading in it.

Responding to user comments, Dorsey added Friday that he sees the inflation problem escalating around the globe. “It will happen in the US soon, and so the world,” he tweeted. Dorsey is currently both the CEO of Twitter and Square.

READ ALSO: Jack Dorsey Says Square May Build A Bitcoin Mining System, Adding To Bitcoin Price Surge

It’s one thing to call for faster inflation, but it may be surprising to some that Dorsey used the word hyperinflation, a condition of rapidly rising prices that can ruin currencies and bring down whole economies.

Billionaire investor Paul Tudor Jones and others have called for a period of rising inflation. Jones told CNBC earlier in the week that he owns some bitcoin and sees it as a good inflation hedge.

“Clearly, there’s a place for crypto. Clearly, it’s winning the race against gold at the moment,” Jones said Wednesday.

But most of the major investors have not gone so far as to call for hyperinflation like Dorsey.

Why Civility Is A Leadership Superpower, Backed By Science And Why Fear Is A Terrible Leadership Tool

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Why Civility Is A Leadership Superpower, Backed By Science And Why Fear Is A Terrible Leadership Tool

Some years ago, I tagged along when a client met with one of his firm’s customers. The CEO of that company spent most of the meeting yelling at his staff.

Then things took a turn for the (even) worse and the CEO got so mad he threw a chair.

Later, as I walked by him in the hallway, I heard him say, “That should keep everyone on their toes.”

Maybe he was a devotee of The Prince; as Machiavelli famously wrote, “It is better to be feared than to be loved, if one cannot be both.” Since it’s hard for (jerk)ish leaders to be loved, hey, go for fear.

Or maybe he was aware of research that shows warm people are often perceived to be less competent. That people who treat others rudely (and get away with, which is relatively easy when you’re in charge) tend to accumulate greater power. That being considerate or kind can lead to being perceived as weak.

But what he didn’t realize is this: Considerable research (much of it collected in a 2009 Research in Organizational Behavior paper) shows that fear negatively impacts employee participation and innovation.

As the authors of the paper write:

Research shows that certain verbal behaviors by leaders — such as a raised voice or insulting, abrasive, or threatening remarks — are clear signs of displeasure and therefore, trigger fear in subordinates. These types of aggressive displays may trigger high intensity fear and automatic, non-deliberative defensive silence.

We argue that additional dominance cues, often more subtle ones, may also trigger silence in the presence of those authorities.

None of which required research to intuitively understand.

If I yell at you, you’ll shut down. If I criticize you, you’ll stop making suggestions. If I dismiss your ideas out of hand, you’ll stop pushing back. You’ll go along to get along.

Because the pressure soon gets old. No matter how forcefully presented, messages soon grow stale. Leaders who manage through heavy-handed authority quickly “lose” their teams.

“I’ll do what you tell me to do,” people start to think, “but that’s about it.” And as soon as they can, they’ll do it for — or with — someone else.

That’s a lesson Mark Cuban says it took him years to learn. As Cuban says:

I went through my own metamorphosis. Early on in my career, I was like bam, bam, bam, bam, bam — I might curse. I might get mad. I got to the point …

I wouldn’t have wanted to do business with me when I was in my 20s. I had to change. And I did. And it really paid off.

One of the most underrated skills in business right now is being nice.

The best bosses are demanding. They have high expectations. They occasionally dish out a little tough love.

But — and this is key — they also show their employees, through their words and actions, that they care about them. That they believe in them. That while they may have high expectations, they know their employees are capable of reaching that level of performance.

In short, they ask for a lot — but they ask with courtesy and respect.

I know what you might be thinking. That all sounds good, but that’s not how it works in the real world.

Actually, that is how it works. 2015 research published in Organizational Dynamics shows that civility — treating people with respect — can lead to startling results.

In one experiment, the researchers found that people were 59 percent more willing to share information, 72 percent more likely to seek advice, and 57 percent more likely to seek information from a civil person compared to an uncivil person.

And then there’s this: A civil person inspired people to work 71 percent harder, and be more than 70 percent more likely to want to do well for that person.

So it may be better to be feared than loved.

But it’s clearly much better — especially for leaders — when people respect and appreciate you for the way you treat them.

Great Leaders Are Confident, Connected, Committed, And Courageous

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Great Leaders Are Confident, Connected, Committed, And Courageous

Brad was leading a difficult turnaround of his company and had decided to fire his head of sales, who was a nice guy but wasn’t performing.

Three months later, he still hadn’t fired him.

I asked him why. His answer? “I’m a wimp!”

Brad (not his real name — I’ve changed some details to protect people’s privacy) is the CEO of a financial services firm and is most definitely not a wimp. He’s a normal human, just like you and me. And he’s struggling to follow through on an important, strategic decision. Just like, at times, you and I do.

No matter your age, your role, your position, your title, your profession, or your status, to get your most important work done, you have to have hard conversations, create accountability, and inspire action.

In order to do that, you need to show up powerfully and magnetically in a way that attracts people to trust you, follow you, and commit to putting 100% of their effort into a larger purpose, something bigger than all of you. You need to care about others and connect with them in such a way that they feel your care. You need to speak persuasively — in a way that’s clear, direct, and honest and that reflects your care — while listening with openness, compassion, and love. Even when being challenged.

And, of course, you need to follow through quickly and effectively.

In 25 years of working with leaders to do all the above, I have found a pattern that I share in my new book, Leading with Emotional Courage, consisting of four essential elements that all great leaders rely on to rally people to accomplish what’s important to them. To lead effectively — really, to live effectively — you must be confident in yourself, connected to others, committed to purpose, and emotionally courageous.

Most of us are great at only one of the four. Maybe two. But to be a powerful presence — to inspire action — you need to excel at all four simultaneously.

If you’re confident in yourself but disconnected from others, everything will be about you and you’ll alienate the people around you. If you’re connected to others but lack confidence in yourself, you will betray your own needs and perspectives in order to please everyone else. If you’re not committed to a purpose, something bigger than yourself and others, you’ll flounder, losing the respect of those around you as you act aimlessly, failing to make an impact on what matters most. And if you fail to act powerfully, decisively, and boldly — with emotional courage — your ideas will remain idle thoughts and your goals will remain unfulfilled fantasies.

Let’s apply this to Brad and identify precisely where and how he was getting stuck.

Confident in yourself. Brad struggled with this element, which might feel surprising since he was so successful in his career. But this is not uncommon. He worked tremendously hard, but it came from some degree of insecurity — he wanted to prove himself and please those around him. He became unnerved in the face of potential failure and was not particularly gentle or compassionate with himself when he did fail. He did have important strengths in this element: He saw the person he wanted to become and he worked toward that future, putting aside distractions and investing his energy wisely and strategically.

Connected to others. This was Brad’s greatest strength. He was well-loved and always took great care of his team. People clearly knew and felt that he trusted them, even when he disagreed with them. They appreciated his curiosity — about people and problems — and were grateful that he did not draw quick conclusions about them. All that said, even in this element, he had room to grow: He was not always direct with people and tended to procrastinate on difficult conversations.

Committed to purpose. This was a mixed element for Brad. On the one hand, Brad was clear about what needed to get done to grow the firm, he engaged people in the early stages of work, and he was open and willing to ask for help. On the other hand, he was somewhat scattered. He wasn’t clear enough about the small number of things that would move the needle, and he didn’t have a reliable process for staying focused on the most important things, ensuring accountability and driving follow-through. Not firing his head of sales sent a mixed message to his team — was he really serious about the firm’s success?

Emotionally courageous. Brad had room to grow here, and it turned out to be an important element for growing his strength in the other three elements. Risks, by definition, make us feel vulnerable, and Brad avoided that feeling. He resisted the unknown and intentionally avoided uncomfortable situations. This made it hard for him to tell people hard truths and make hard decisions quickly, which stalled his actions.

So Brad’s strongest element was “connected to others,” followed by “committed to purpose.” He was weaker in “confident in yourself” and “emotionally courageous.”

Which puts his challenge in perspective: His connection to his head of sales was at war with his commitment to the success of his team and company. Meanwhile, his confidence in himself and his emotional courage weren’t strong enough to break the tie. That’s a recipe for inaction and painful frustration.

Just knowing what was happening helped him immediately. We spent some time strengthening his emotional courage by taking small risks while feeling the emotions he had been trying to keep at bay. Each time he followed through, regardless of whether he succeeded, he obviously survived and also felt the accomplishment of addressing the risk itself. Which, of course, built his confidence. Which helped him take bigger risks.

In a short time, he felt prepared (even though he may never have felt “ready”) to follow through on what he had known he needed to do for the past three months. With his natural care, compassion, and humanity, he fired his head of sales (who, by the way, and unsurprisingly, knew it was coming and said he felt “relieved”).

Brad was extremely uncomfortable going into the conversation — that’s almost always the feeling you’ll have when you do anything that requires emotional courage.

But using emotional courage builds your emotional courage. Brad emerged from the conversation stronger in all four elements: He was more confident in himself, more connected to his team (and even, believe it or not, his head of sales), more committed to purpose, and more emotionally courageous.

Alcohol Is One Of The Biggest Risks For Breast Cancer, Warns World Health Organization

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Alcohol Is One Of The Biggest Risks For Breast Cancer, Warns World Health Organization

There is no safe level of alcohol consumption and the risk of breast cancer increases with each unit of alcohol per day, says the World Health Organization (WHO).

Alcohol consumption is one of the “major modifiable risk factors” for the disease, the WHO said during Breast Cancer Awareness Month.

The health body says breast cancer is the most frequently diagnosed cancer type in the WHO European Region, with 1,579 women diagnosed with breast cancer every day, and estimates that alcohol causes seven of every 100 new breast cancer cases in the European region.

“Many people, including women, are not aware that breast cancer is the most common cancer caused by alcohol among women globally,” said Dr Marilys Corbex, Senior Technical Officer on noncommunicable diseases, WHO/Europe.

“People need to know that by reducing alcohol consumption they can reduce their risk of getting cancer. It doesn’t matter what type, quality or price alcohol is.”

Europe has the highest rate

The WHO European Region, which comprises 53 counties, has the highest rate of new breast cancer diagnoses compared to any of its other regions.

The International Agency for Research on Cancer (IARC) said in 2020 that alcohol consumption was responsible for almost 40,000 new breast cancer cases in Europe.

The same data shows that breast cancer has become the most common cancer globally. More than two million new cases were estimated in 2020, with about 100,000 of these attributable to alcohol consumption.

“Simply put, alcohol is toxic. It harms every organ while it passes through the body,” said Dr Carina Ferreira Borges, Acting Director for Noncommunicable Diseases and Programme Manager for Alcohol and Illicit Drugs at WHO/Europe.

She recommended limiting the amount of alcohol and replacing alcohol with other beverages. She also urged nationwide policies that help to reduce alcohol consumption.

The WHO also recommends that countries make alcohol less affordable (for example increasing taxes), banning or restricting alcohol marketing across the media, placing health warnings on alcoholic beverages and reducing the availability of alcohol (i.e. regulating sale hours).

IFMA Nigeria Advocates For Effective Maintenance Of Public Facilities, Infrastructure

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IFMA Nigeria Advocates For Effective Maintenance Of Public Facilities, Infrastructure

…Fashola given an award of Excellence

The International Facility Management Association (IFMA) Nigeria Chapter called for the effective maintenance and sustainable management of public facilities and infrastructure. The Association made this call at its second edition of Facility Management Advocacy day held on Thursday, October 21, 2021, in Lagos.

IFMA Nigeria Advocates For Effective Maintenance Of Public Facilities, Infrastructure Branspurng 1
L-R: Head, Facility management & Special project, Afriland properties Limited, Eneni Halim; Head, Clinical Services, Federal Medical Centre, Ebute Metta, Dr.Charles Oniha; Director, Federal Public Asset Maintenance/representative of Minister of Works & Housing, Mrs Tina Onokwai (Arch); President, IFMA Nigeria Chapter, Mr Segun Adebayo; Lagos Facility Works Region West, Julius Berger, Engr. Mrs. Amina Sarah Dottie, and Past President, IFMA, ESV. Stephen Jagun, at the IFMA Nigeria Advocacy day 2021 celebration held in Lagos, yesterday

Speaking the president of IFMA (Nigeria Chapter), Mr. Segun Adebayo stated that the thought behind the initiative of Advocacy Day by the Association is to create a platform for critical stakeholders and operators in the built environment to have strategic conversations and discussions on matters of utmost importance to the collective interest and concerns as a professional body, a progressive State and as a Nation with huge potentials for growth with the capacity to progressing Nation, saying that “This is our way of changing the narratives and the trajectory of the industry and the built environment.”

He noted that “Our maiden edition held on December 13, 2019, where we spoke about Sustainable Facility Management as a panacea for nation-building has provided us with positive feedbacks which have also propelled us into doing more towards a better operating environment.

“The consistent implementation of the takeaway from the maiden edition has equally translated to the theme of today’s event with sustainability as a common word in both themes.

He added that “This event will equally afford us the possibilities of evaluating the reality around the state of public facilities and infrastructure, the huge and continuous investment of the federal government in public facilities and infrastructure, the efforts of the Federal Ministry of Works and Housing in providing impactful direction in the management of federal facilities and infrastructure.”

Representing the Minister of Works and Housing, Mr. Babatunde Fashola, the director, Federal Public Asset Management Arch Tina Onokwai stated that the theme of the second edition of this advocacy day is ‘Effective and sustainable Management of Public Facilities and Infrastructure – evaluating the reality to explore the possibilities, is very important to sustainable public facilities and infrastructure management.

He said that public facilities and infrastructure development are one of the bases of assessing the achievements of governance and also an indicator of the quality of governance, saying infrastructure is the basic physical and organizational structures needed for the operation of this society.

According to Fashola, sustainable cities and communities are the 11th of the 17th Sustainable Development Goals (SDGs). It identifies sustainable infrastructure and facility management as a pertinent index that instigates response to sustainability as a universal code to preserving what you have for tomorrow’s generation, how to preserve what you have for tomorrow’s generation, simply through continuous maintenance of existing public facilities and infrastructure.

“It is worthy to note that the management of public facilities and infrastructure, enhances performance, durability, and sustainability across the entire infrastructure from roads, buildings office, accommodation, industrial buildings, hospitals among others.

“Sustainable maintenance creates improved efficiency, optimizes utility and longevity of infrastructure. Sustained and public maintenance or facilities does not only create a friendly environment, which is visually appealing but generates constant jobs and wealth for a significant part of the population, particularly the youth, thereby growing the economy.”

He also noted maintenance is a sector of an economy that significantly impacts the Gross Domestic Product (GDP) index of a nation.

He said that the federal government has created a new department of Federal Public Assets Maintenance in the Federal Ministry of Works and Housing to pursue the ideas of national public building maintenance policy, which in the long run will be embraced and extended to the state and local governments.

He added that the federal government is committed to addressing the infrastructure gap in all sectors of the Nigerian economy through the development of the National Integrated Infrastructure Master Plan (NIMP), saying that the maintenance of existing public facilities and infrastructure is also key to the bridging of infrastructure gap, and there are numerous opportunities in infrastructure jobs.

During the event, the Honourable Minister, Mr. Babatunde Raji Fashola, was given an award of Excellence because of his contributions to Facility Management while serving as the Governor of Lagos and for his noble strides in the ministry since he became the Minister of Works and Housing.

Other speakers are the event are Mrs. Amin Sarah Dottie, Technical Manager, Julius Berger; Arc. Dhikrullah Har-Yusuph, the Managing Director, Lagos State Development and Property Corporation (LSDPC); Ms. Adenike Adekanbi, General Manager. Lagos State Infrastructure Assets Management Agency; Mr. Yassin Emad, General Manager Operations Provast Limited; Eneni Halim, Head, Special Projects, Afriland Properties PLC; Dr Charles Oniha, Head, Clinical Services, Federal Medical Centre, Ebute-Metta among others.

Twitter Will Let You Subscribe To A Newsletter Right From A Tweet

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Twitter Will Let You Subscribe To A Newsletter Right From A Tweet

Twitter bought out the email newsletter service, Revue, earlier this year, hoping to engage journalists and writers who want to share long-form content without feeling limited by Twitter’s 280 character limit. Now, the newly integrated service is getting an update.

In a tweet, Revue revealed that users can now subscribe to a newsletter just by clicking on a link in a Tweet. And if a user’s email address is linked to their Twitter account, they can now subscribe with a single click, with no email verification required.

Revue notes that while the feature is currently available to Revue users on desktop and web, it’s set to arrive on Android and iOS in the near future. This comes after Twitter tested out a newsletter subscription button on users’ profiles in August.

Twitter’s acquisition of Revue puts it head-to-head with Substack, a paid newsletter service that helps users establish a following of readers. As Casey Newton notes in his article on The Platformer, popularity on Substack largely depends on your audience on Twitter.

“The only way a Substack grows is through tweets,” Newton said after using the service for a year. “I wish I had other obvious avenues for growth, but to date, it really feels like it’s Twitter or nothing.”

With Revue becoming even more ingrained in Twitter’s interface, one can only imagine the effect this might have on Substack users. Creators may feel more inclined to use Revue instead, thanks to its convenience and the fact that it seamlessly integrates into their tweets and profiles. While you can point readers to your Substack via social media, it may need better promotion options — perhaps some that are built into certain networks. Otherwise, Revue could begin to outpace it.

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