Hacker Steals Private Data Of Apple iCloud Users: Report

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Hacker Steals Private Data Of Apple iCloud Users: Report

Authorities in the US have arrested a man for hacking into the accounts of Apple iCloud users and stealing their intimate photos and videos, as per a report by TechRadar.

As per the court filings, Hao Kuo Chi, a resident of California, was found to have conspired with others to access the private accounts of more than three hundred Apple customers in the US, with the campaign extending at least as far back as September 2014.

As per a document from the US Department of Justice, Chi “specifically sought out nude photographs and videos of young women” once he broke into the accounts. He then traded these with other “conspirators”, some of whom later leaked the pictures and video into the public domain.

How did he break into the secure Apple iCloud?
Chi used a number of fake email accounts to masquerade as a member of the Apple customer support and reportedly obtained the login credentials (Apple ID and passwords) of the targeted Apple iCloud users from themselves only. The report adds that he also used 1TB cloud storage to store nude images and video clips. The collection could have hundreds of thousands of items, as per the report. The report says that Chi boasted of his hacking abilities using an online pseudonym “icloudripper4you”.

Piggyvest Reacts To Alleged Loss Of N2billion To Scam Investors

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Piggyvest Reacts To Alleged Loss Of N2billion To Scam Investors

Piggyvest has denied reports that its platform lost over N2 billion to scam investors, BrandSpurNigeria reports.

PiggyVest which prides itself as a very secure online savings platform that makes saving possible by combining discipline plus flexibility to make you grow your savings according to reports lost the huge sum of N2billion to a fraudulent investment scheme advertised by Imagine Global Solution Limited.

An Instagram user who broke the news online days back alleged that Piggyvest and some other top organizations in Nigeria invested in Imagine Lenders managed by Bamise Ajetunmobi and his wife, Elizabeth who are now at large after disappearing with investors’ N22 billion.

The whistleblower on Instagram, @_trapselena_ wrote: “Just like MMM, Muyiwa and Glory Osei, MBA, etc, another financial fraud couple have struck again. Nigerians will never learn.

Piggyvest Reacts To Alleged Loss Of N2billion To Scam Investors

Although in a swift response released through its verified social media page, Piggyvest quickly dismissed the trending report adding that its depositors’ funds were intact.

“Please note that Piggyvest will NEVER compromise the funds of any users in any way.

All our user funds remain safe and secure. No user funds have experienced any loss of any kind, nor will they experience anything of the kind,” the statement reads in part.

However the investment company failed to explain in its statement if it indeed made such a bad investment.

Facebook Plans To Rebrand Soon With Focus On Metaverse

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Facebook Plans To Rebrand Soon With Focus On Metaverse

Facebook is planning to change its company name next week to reflect its focus on building the metaverse, according to a source with direct knowledge of the matter.

The coming name change, which CEO Mark Zuckerberg plans to talk about at the company’s annual Connect conference on October 28th, but could unveil sooner, is meant to signal the tech giant’s ambition to be known for more than social media and all the ills that entail.

The rebrand would likely position the blue Facebook app as one of many products under a parent company overseeing groups like Instagram, WhatsApp, Oculus, and more. A spokesperson for Facebook declined to comment for this story.

Facebook already has more than 10,000 employees building consumer hardware like AR glasses that Zuckerberg believes will eventually be as ubiquitous as smartphones. In July, he told The Verge that, over the next several years, “we will effectively transition from people seeing us as primarily being a social media company to being a metaverse company.”

A rebrand could also serve to further separate the futuristic work Zuckerberg is focused on from the intense scrutiny Facebook is currently under for the way its social platform operates today. A former employee turned whistleblower, Frances Haugen, recently leaked a trove of damning internal documents to The Wall Street Journal and testified about them before Congress. Antitrust regulators in the US and elsewhere are trying to break the company up, and public trust in how Facebook does business is falling.

Facebook Plans To Rebrand Soon With Focus On Metaverse

Facebook isn’t the first well-known tech company to change its company name as its ambitions expand. In 2015, Google reorganized entirely under a holding company called Alphabet, partly to signal that it was no longer just a search engine, but a sprawling conglomerate with companies making driverless cars and health tech. And Snapchat rebranded to Snap Inc. in 2016, the same year it started calling itself a “camera company” and debuted its first pair of Spectacles camera glasses.

I’m told that the new Facebook company name is a closely-guarded secret within its walls and not known widely, even among its full senior leadership. A possible name could have something to do with Horizon, the name of the still-unreleased VR version of Facebook-meets-Roblox that the company has been developing for the past few years. The name of that app was recently tweaked to Horizon Worlds shortly after Facebook demoed a version for workplace collaboration called Horizon Workrooms.

Aside from Zuckerberg’s comments, Facebook has been steadily laying the groundwork for a greater focus on the next generation of technology. This past summer it set up a dedicated metaverse team. More recently, it announced that the head of AR and VR, Andrew Bosworth, will be promoted to chief technology officer. And just a couple of days ago Facebook announced plans to hire 10,000 more employees to work on the metaverse in Europe.

The metaverse is “going to be a big focus, and I think that this is just going to be a big part of the next chapter for the way that the internet evolves after the mobile internet,” Zuckerberg told The Verge’s Casey Newton this summer. “And I think it’s going to be the next big chapter for our company too, really doubling down in this area.”

Complicating matters is that, while Facebook has been heavily promoting the idea of the metaverse in recent weeks, it’s still not a concept that’s widely understood. The term was coined originally by sci-fi novelist Neal Stephenson to describe a virtual world people escape to from a dystopian, real world. Now it’s being adopted by one of the world’s largest and most controversial companies — and it’ll have to explain why its own virtual world is worth diving into.

Symphony is securely connecting clients to their private banks in Asia via WhatsApp and WeChat

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London, United Kingdom – News Direct – 20 October 2021 – HSBC Global Private Banking has engaged Symphony – the leading markets’ infrastructure and technology platform- to develop and deploy HSBC GPB Chat, a client engagement platform that enables the private bank’s clients to interact with their relationship management team via one-to-one chat, group chat, document sharing and video/audio conferencing on WhatsApp or WeChat, in a secure and compliant way.


Symphony was the technology vendor selected due to its ability to deliver secure, compliant collaboration technology at scale; its expertise in audio-video conferencing; and its open architecture. This architecture has powered an integration that seeks to enrich the client experience.


Digitalization – as well as competition from non-traditional players – is raising the expectations of banking clients, who now benchmark their online experiences against the convenience of digital apps in their daily lives. This has created a demand for increased personalisation and a need to engage with banking clients on their preferred chat platform.


Symphony CEO Brad Levy said: “We are proud that our WhatsApp and WeChat integrations are allowing institutions like HSBC to connect with their clients through their preferred channel of communication and in a secure and compliant way.”


Symphony’s CONNECT solutions – with integrations for WhatsApp and WeChat – reduces the digital distance between a financial firm and its clients, and offers compliant connectivity regardless of the client’s choice of platform.


About Symphony


Symphony is the most secure and compliant markets’ infrastructure and technology platform, where solutions are built or integrated to standardize, automate and innovate financial services workflows. It is a vibrant community of over half a million financial professionals with a trusted directory and serves over 1000 institutions. Symphony is powering over 2,000 community built applications and bots. For more information, visit www.symphony.com.


Company Website

https://symphony.com/

LHH Study Reveals State of Great Resignation and Warning Signs for Leaders

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Hybrid work is here to stay as employees demand more flexibility and work-life balance

HONG KONG SAR – Media OutReach – 20 October 2021 – As companies struggle with what workplaces should look like going forward, findings from a new LHH and The Adecco Group study reveal global workers’ attitudes about remote versus in-person work, how their companies have handled the pandemic, their career plans moving forward, the state of mental health in the workplace and the truth about the Great Resignation.

 

Findings from the Resetting Normal: Defining the New Era of Work study show that a large number of workers globally (53%) want a hybrid working model where more than half of their work time is remote. Productivity has not suffered with remote work, with 82% saying they feel as productive or more productive than before.

 

Wellbeing has taken a hit, however, with more than half of young leaders (54%) reporting they have suffered burnout and three in 10 stating their mental and physical health has declined in the last 12 months. In China, 40% of respondents agree that working remotely makes them feel less comfortable about taking time off sick.

 

“There is no doubt that there is an increased focus and higher employee expectation on the topic of wellbeing,” said Anders Lundholm, Managing Director – Hong Kong, LHH. “Regardless if the workforce is working from home or in the office  – there is higher employee expectation on flexibility and recognition both for their work contributions and their mental and physical health.”

 

Two themes that emerged from the study are that the Great Resignation is currently a Great Re-Evaluation for salaried employees and a growing disconnect between  leadership and their employees.

 

The Great Resignation

 

The study found that nearly two in five employees are already changing or considering new careers and 41% are considering moving to jobs with more flexible working options. A quarter of the workforce is considering moving to another country or region.

 

The market is ripe: two-thirds of workers are confident that companies will start significant hiring again, and less than half are satisfied with career prospects at their current company.

 

“The key word is ‘considering’,” said Lundholm. “What we’re seeing is actually not yet a Great Resignation when it comes to non-hourly workers, but rather a Great Re-Evaluation in which salaried employees are seeing more possibilities available to them, which puts everything on the table. Companies need to recognize the warning signs that great talent could soon be walking out the door and address demands for increased work-life balance and career advancement opportunities.”

 

The Leadership Disconnect

 

Study findings point to a large disconnect between employees and their managers and senior leadership. While 80% of leaders say they are satisfied with senior leadership, only 43% of non-managers are satisfied. Satisfaction with leadership is particularly low in the areas of company culture and career advancement opportunities. Among the findings:

  • Less than half are satisfied with career prospects at their company and only 37% of non-managers say their company is effectively investing in developing their skills
  • Only 48% of workers say their managers meet or exceed expectations for encouraging a good working culture
  • Just 50% of workers say their managers meet or exceed expectations for helping support their work-life balance
  • 67% of non-managers say leaders don’t meet their expectations for checking on their mental wellbeing

In China, 44% of respondents are considering coaching/mentoring leadership skills in response to the challenges of the last 12 months. And although 78% believe a leadership style focused on empathy and a supportive attitude will be important after the pandemic, only 27% believe the company will provide this.

 

“Employees need leaders to rise to the occasion by evolving their skillset,” said Lundholm. “There is an opportunity for companies to invest in coaching for their leaders so they can  better identify and address issues that could otherwise become the reason employees leave.”

 

For more information, download the Resetting Normal: Defining the New Era of Work whitepaper here.

About the research

The Resetting Normal: Defining the New Era of Work study was conducted among 14,800 workers in 25 countries. The study explored how attitudes have changed and the implications for companies to successfully adapt in this period of transition following the pandemic. Results are designed to uncover new perspectives and insight on what the future world of work can and should look like.

About LHH

In today’s marketplace, organizations are discovering the need to turn their attention inward to find their future talent. At LHH, we help companies see the possibilities in their people. Through assessments, coaching, upskilling, and transitioning, companies can realize the untapped potential within their own workforce, resulting in increased productivity, morale, and brand affinity.

A division of The Adecco Group—the world’s leading HR solutions partner—LHH’s 4,000 coaches and colleagues work with more than 12,000 organizations in over 60 countries around the world. We make a difference to everyone we work with, and we do it on a global scale. We have the local expertise, global infrastructure, and industry-leading technology to manage the complexity of critical workforce initiatives and the challenges of transformation. It’s why 60% of the Fortune 500 companies choose to work with us.

#LHH

Konga Rated Cheapest, Reliable Source Of Computers For Leading Brands

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Konga Rated Cheapest, Reliable Source Of Computers For Leading Brands

Konga, Nigeria’s foremost e-commerce giant, has been identified as the leading source for the most reliable and best-priced genuine PCs and laptops from top global brands in Nigeria, Africa’s biggest computing market.

Konga Rated Cheapest, Reliable Source Of Computers For Leading Brands

The submission came from African Postgraduate Students’ Research Group (APSRG), a research collective which numbers budding scholars of African origin among its membership.

The study, which threw more light on the ongoing global scarcity of chips and components because of a backlog of unfulfilled orders owing to supply chain disruptions occasioned by the COVID-19 pandemic, also provided some useful insights into the current status of PC shipment by leading computing brands around the world. Interestingly, the research further embarked on a deep dive into the consumption of computing products in major markets such as Europe, Middle East and Africa (EMEA), as well as the Asian market.

In Africa and specifically in Nigeria, the APSRG study revealed how the COVID-19 pandemic sparked a change in the lifestyle of users in Nigeria. Notably, it indicated a growing awareness and a remarkable rise in the use and reliance on tech gadgets and other digital devices as the pandemic and its attendant lockdown forced a closure of businesses, thereby leaving millions in Africa’s biggest market embracing a new normal of virtual work and learning.

‘‘The COVID-19 lockdown which came into force in most countries around the world after the World Health Organization (WHO) declared the spread of the coronavirus disease a pandemic on March 11, 2020, ushered in a remarkable lifestyle change in Nigeria.

‘‘With most of the populace forced to stay at home, PC purchase and usage grew astronomically in Nigeria as many turned to virtual work and learning to beat the restrictions imposed by the pandemic,’’ the study revealed.

READ ALSO: BREAKING: Konga Bulk offers 35,000 laptops, PCs, others at huge discounts Friday

In addition, the research indicated that the spiraling exchange rate dealt a big blow to many Nigerian consumers. It noted that whereas PC shipment and purchasing power among Nigerians was appreciably high when the exchange rate hovered between the N300 and N400+ range, the same can no longer be said with the current scenario, with the dollar exchanging at nearly N600.

Significantly, the study equally highlighted the impact of the prohibitive cost of PCs and laptops on the purchasing power and shopping preferences of most Nigerians, with the majority falling between the low and medium range. Statistics made available by APSRG showed that of every 100 units of PC laptop shipped to Nigeria, 81.3% are sold in excellent conditions and without returns. Out of this number, a massive 57 % are low end devices, 3.9% are high end and the remaining 20.4% medium.

APSRG revealed that almost the same ratio replicated across all shopping platforms in Nigeria were impacted by the unfavourable exchange rate, with e-Commerce giant, Konga leading by a large distance as the platform with the most competitive pricing for genuine devices across all three consumer categories. Konga led other retailers in PC and laptop supply, reliability, and pricing. In addition, the research disclosed that for smartphones, Konga came second in pricing/availability and number seven for feature phones.

Further, the research singled out Konga for recording no case of used or refurbished computers, with APSRG attributing this to the brand’s status as the only e-Commerce firm in Africa with direct relationship with major Original Equipment Manufacturers (OEMs) and quality after sales support anchored on a longstanding contract with TD Plus Ltd., a leading tech products aftersales support company which has equally been credited with working with other global OEMs such as Samsung, Nokia, HP, Lenovo and Dell, among others.

In the area of global shipments, APSRG identified Lenovo, a Chinese-headquartered multinational OEM which held an impressive margin as the global leader, outpacing HP on supply by 35.6% for the same period. Dell, ASUS, Apple and Acer followed suit in that order in the area of worldwide shipments, recording significant mentions. Further, it indicated that all global OEMs faced chips and component challenges but noted that Lenovo outdid the rest of the field in supply, availability and pricing.

The eye-opening research goes a long way in reinforcing a recent submission by Nigeria’s Minister of Communications and Digital Economy, Dr. Isa Ali Pantami, who had asserted that tech is the country’s fastest growing sector in view of the number of tech startups being launched and the growing contribution to the nation’s GDP.

 

 

Irish immigration is on-demand Bartra raised €6 million through the IIP in the two weeks prior to the official launch of its latest €33 million nursing home project

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HONG KONG SAR – Media OutReach – 20 October 2021 – The developer behind a portfolio of four purpose-built, premium nursing homes costing €127m (HKD1.15bn) in Ireland is expanding its healthcare business to provide more much-needed nursing home beds and is well-positioned to fundraise the construction costs from Asia investors through the Immigrant Investor Programme (IIP).

 

Bartra Healthcare, a subsidiary of Bartra Group, is adding Cookstown Tallaght, a €33m nursing home project (Phase Five) in South Dublin to its portfolio. The Group’s subsidiary, Bartra Wealth Advisors launched the project globally on 15 October to its IIP clients across Hong Kong and Shanghai in China, and Ho Chi Minh City in Vietnam, and managed to snap up €6m in two weeks at the project ‘pre-launch’ stage.

 

James Hartshorn, CEO and Co-founder of Bartra Wealth Advisors commented, “We are glad to see our hard work has paid off. Many high-net-worth clients in Asia would like to immigrate to Ireland and they are confident in the IIP and Bartra’s nursing home projects on four fronts.

 

Firstly, Ireland is a rising star in Europe where it provides excellent education to children, which leads to good future job prospects as a result of its growing economy as well as opportunities in EU countries, the UK and the US. Secondly, the IIP provides fast track permanent residency status with great flexibility on residing requirements as applicants can immigrate without relocating. Thirdly, our integrated business model makes our clients feel safe. We are the only nursing home developer in the Irish healthcare sector to source, build and manage projects from start to finish as well as provide clinical care premium services. In Hong Kong and other major cities in China, and in Vietnam, we provide our clients with direct investment opportunities into our IIP projects including nursing homes. Finally, all the nursing home projects are carefully sourced and built in key Dublin urban locations where they benefit from excellent transport links and proximity to major hospitals.

 

These locations have a high demand for nursing home beds and the projects are built to meet the highest Irish Government (HIQA) and EU standards, qualifying Bartra Healthcare homes for government supported revenue models. Investing in our projects is not only very safe, but also capital guaranteed with a 4% annual interest rate, all factors favoured by our Asian clients.”

 

Ireland has become an on-demand immigration hotspot in Asia as an alternative to the UK, the US and other English-speaking countries. Affluent families are drawn to its outstanding quality of education and living standards as well as its accessibility to the EU and the UK (under the CTA Agreement), strong transport links to Europe and the US, and strong economic growth that perennially puts Ireland ahead of its European peers. Many industries such as pharmaceuticals, innovation and technology, and the financial sectors are fast-growing, with more foreign companies coming into Ireland to set up European headquarters and ensuring a thriving job market. All these factors make Ireland one of the world’s immigration hotspots. 

 

Additionally in Ireland, the Irish nursing home sector is facing a major shortage of beds thanks to years of under-investment following the recession in 2008. Because of this lack of beds, and coupled with Ireland’s ageing population where more than 15% of the population is now aged over 65, the demand for nursing home facilities is huge. CBRE’s 2021 report outlined that Ireland needs to build an extra 15 thousand nursing home beds over the next nine years to service this growing elderly population.     

This has led the Irish government to prioritise IIP investment in the delivery of critically needed nursing home accommodation. In Ireland, the Health Service Executive (“HSE”) also supports the private nursing home sector through the Irish Government’s Nursing Home Support Scheme (also known as the “Fair Deal Scheme”) which provides approximately 80% of the income for private nursing homes.

 

Bartra Healthcare was established in response to the acute and high demand for nursing home care in Ireland and is on course to become the largest private-sector provider with a portfolio of over 1,000 beds across at least 10 nursing homes. Bartra Healthcare has four projects in its nursing home portfolio, three of which are already in operation, while construction is ongoing on the fourth home, providing a total of 608 beds and costing approximately €127m. The latest project, Cookstown Tallaght in South Dublin, will provide a 131-bed nursing home, together with a pharmacy and cafe, and is expected to commence construction in 2022. The site is located in the heart of Tallaght, a thriving urban hub with a population of 80,000 making it one of Dublin’s largest suburbs, where it also benefits from excellent transport links – the Belgard Luas light rail station is just 250 metres away, providing access for both staff and the families of residents. It also boasts proximity to major hospitals, including Tallaght University Hospital, Ireland’s leading academic teaching hospital, which is less than a kilometre away, and St James’s Hospital, just 8km away.

 

The total cost of the latest project is approximately €33m and Bartra is seeking €20m investor loans (5-year term, 4% annual interest) from IIP applicants to fund construction. In the two weeks prior to the official launch on 15 October, €6m was secured from IIP investors in Hong Kong and Ho Chi Minh City managed by Bartra’s immigration arm Bartra Wealth Advisors.

 

Jeffrey Ling, Bartra Wealth Advisors Regional Director commented on the advantages of Bartra’s IIP nursing home projects during a Hong Kong seminar: “We are the only group that integrates development, operation and management in the IIP, run and managed by a dedicated division – Bartra Healthcare. Bartra’s nursing homes are safe, authorised and much-needed projects in Ireland, and they have a state-backed revenue steam. We are committed to the home quality and to providing our clients principal repayment and 4% interest per annum. The scheme is extremely popular among our Hong Kong clients, who said they can use the 20% interest obtained at maturity, which is circa HK$2 million, to pay their children’s education fees or to buy property in Ireland.”

About Bartra Wealth Advisors

Bartra Wealth Advisors (Bartra) is a subsidiary company of Ireland’s most successful real estate developer Bartra Group, specialising in providing independent Irish immigration investment advisory services. With well-established business, extensive Irish immigration experience, expertise in the investment field, professional landing teams and strong business network support, Bartra Group has successfully carried out a significant number of social housing and nursing home IIP (Immigrant Investor Programme) projects and has helped hundreds of families successfully immigrate to Ireland.

Bartra Wealth Advisors prides itself on delivering streamlined, in-group, end-to-end services. Its unique business model supports clients throughout their investment and immigration journey, from immigration advisory and government backed IIP projects through to exit executions. It maintains a 100% application approval rate and a 100% renewal rate. For details, please go to the company website https://www.bartrawealthadvisors.com/.

Bartra Insight

– Premium nursing home care in Ireland

– An alternative to UK immigration after Brexit

– Irish education – a future for your children

– Ireland’s property market

For more insights about Ireland, visit Bartra Wealth Advisors’ blog:

https://www.bartrawealthadvisors.com/insight/

#BartraWealthAdvisors

African Union of Broadcasting (AUB) And Canal+ To Kick Against Television Signal Piracy

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African Union of Broadcasting (AUB) And Canal+ To Kick Against Television Signal Piracy

Television Signal piracy is a real shortfall for the audiovisual industry, nowadays. During the African Nations Championship held in Cameroon in January-February 2021, opportunity was given to the African Union of Broadcasting  to (re) take stock of satellite and online piracy, during broadcast time.

Out of 32 games delivered in 21 days, several were screened illegally.

Evil spirits cheerfully took over the signal not only to broadcast matches involving their national teams, but also to redistribute it to those without rights.

As the Africa Cup of Nations (AFCON) approaches with leaps and bounds, stakeholders involved in the exploitation of broadcasting rights are committed to tackling audiovisual piracy during encounters.

On October 15, 2021, the issue was at the center of discussions between the delegation of the Canal + Group and Officials of the African Union of Broadcasting, in Dakar.

The meeting chaired by the AUB’s Chief Executive Officer, Grégoire Ndjaka aimed at putting in synergy technical and legal measures to secure the signal of African channels whose governments spend huge sums of money to acquire the rights.

Objectively, it is very important for both parties to defend the issue of broadcasting rights since TV Channels also depend on the advertising market to regain financial strength during major competitions.

However, the AUB it faced with numerous challenges on the field.  According to the Union’s Ceo, “Our permanent concern is the protection of TV signal. The fight ought to be carried at all levels. Are you allowed to screen the match? If yes, there is no problem. Secure your signal. But if you don’t have a broadcast contract, should you be allowed to operate illegally while others are paying? That’s the problem!”

On a technical standpoint, Alexandre Gruner, Director of Channel Relations and Partnerships at Canal +, reassured both parties of the technical prowess of the Canal+ Group: “If we have compelling evidence and take note of any illegal activity on Canal+ bouquet concerning AFCON or the FWC, be rest assured, we will suspend your signal!” he warned.

Sebastien Punturello, Managing Director of Canal+ Senegal, acknowledged the difficulties on the ground: “I spend at least 20-30% of my time fighting signal piracy. For several years, we have actively led the battle thanks to the support of local authorities, our relations, various ministries (Culture, Communication, and Justice) as well as the National Audiovisual Regulatory Council – CNRA Senegal “, he mentioned.

Almost everywhere on the continent, television signal piracy is developing using handcraft techniques, helped by ICTs and “other rival groups whose audience rates sometimes compete with those of Canal+ whereas they haven’t acquired the right to broadcast in certain territories in Sub-Saharan Africa ”, Mr Punturello added.

Whether encrypted or not, TV signal piracy is a threat to intellectual property rights. A football competition which is not bought ultimately and ends up being squandered on the piracy market is a threat to the development of the audiovisual industry.

Putting an end to Dakar’s gathering, Officials of the two corporations promised to meet in the coming days in Paris, for further consultations.

New Sensing Unit for ImagePRESS C910 Series Increases Productivity

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New Sensing Unit for ImagePRESS C910 Series Increases Productivity

Canon  introduces a new Sensing Unit for the imagePRESS C910 Series digital colour press, in response to growing market demand for enhanced press automation.

This option, which is already available for Canon’s flagship imagePRESS C10010VP Series, will enable both commercial printers and in-house print departments to consistently achieve the highest quality printed output in less time and without manual operator intervention.

Removing the need for time-consuming manual calibration, the Sensing Unit incorporates two sensors – a contact image sensor and a spectroscopic sensor. These monitor the front-to-back registration and colour tone of each image before and during printing, adjusting automatically to match the job settings, from the first sheet to the last and irrespective of the operator’s skillset.

This real-time adjustment with reference to the printed media adds to the high level of automated colour calibration offered by the built-in Multi Density Adjustment Technology (Multi-D.A.T.), which makes on-the-fly adjustments to match a patch printed on the image transfer belt.

Hiro Imamura, Vice President, Document Solutions Marketing & Innovation at Canon Europe comments: “The imagePRESS C910 is a robust, multi-talented production device that combines productivity, quality and flexibility. It’s had broad appeal with commercial and in-house customers since its launch and we’ve continued to evolve its capabilities, first with additional finishing solutions for long-edge booklet trimming and wire binding, and now the new Sensing Unit.

This will prove particularly valuable for the many customers who, in the wake of recent global shifts, find themselves under pressure to meet tight deadlines and high-quality expectations with smaller teams and so need to focus skilled resources where they add most value for customers.”

The new Sensing Unit for the imagePRESS C910 Series will be commercially available from Canon and accredited partners from October.

How Start-Ups Can Leverage 360 Degrees Marketing Techniques To Increase Sales

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How Start-Ups Can Leverage 360 Degrees Marketing Techniques To Increase Sales

Sales are a determinant of whether a business would survive or not. The life blood of every business is embedded in the day-to-day activities that can generate consistent cash flow.

Some organizations get caught up in trying to do many things are at time which makes their progression towards activities that contributes to their down line flawed and is visible in the finances of the organizations.

Organizations are not necessarily alarmed until there is a sharp drop in revenue; however a sharp drop in revenue is only an indication of many other factors beyond what has been observed. This revenue drop is a symptom that some core activities are ailing such as staff retention, customer service, lack of repeat sale, poor product management, unclear definitions of target market, lack of promotional.

If sale is consistent, a business can survive the most difficult phases as cash flow is directly linked to the overall activities.

The most important question to ask then is “how can more sales be made”? Without asking this question, the business risks every other form of major distraction.

 

The 360 degrees Marketing Technique

 

The 360 degrees marketing techniques are sometimes called Integrated Marketing Communications (IMC). These techniques are a mix of several activities that organizations are engaged in to increase awareness about a product or services. The perception of visibility by a customer over a long period of time consistently makes a brand become a sort of inevitable to a customer whenever they need to make a purchasing decision as the brand is the first to come to mind due to the number of exposures they have had with the prospect and vice-versa.

  1. Email Marketing

Email is one of the easiest and fastest ways to reach a large audience and when properly deployed has the potential to create a consistent stream of customers, as it takes the form of a closed user group through reception of newsletters by the customers and overtime a relationship is built through readership as audience are regularly updated about eh activities of the organization or products and services.

Email Marketing also helps to create some form of targets as there are metrics that could show who reads a particular newsletter and how many times. Observing the behaviour of the readers and the type of content they are reading could initiate a purchase decision by offering a product that compliments what they read.

2.Blogging

Blogging is similar to email marketing, but while email marketing is only sent to subscribers or users generated through a third party, blogging reaches out to all possible audiences that are online and serves as a tool to consistently inform customers about the product, services or activities of a business. Regular blogging should average up to 3-5 blog posts weekly to make conversions; this done over a period of 6 months is a guarantee for increased sales.

3.Granting Media Interviews

As much as the new media is emerging greatly, the traditional media still holds a sit in the preference of most audience and ability to use these tools such as television, radio and print media is key to reach a lot of people. The conversations on these platforms creates a direct connection with the listeners as it is visual and ability to see the person being interviewed as they share industry based experience makes them look to most audience like a thought leader. This done over time would make such personality become a face and voice in their sector.

4.Search Engine Optimization (SEO)

Search Engine Optimization is arguably the first on the list of all techniques as it reduces the time, effort and energy to directly reach out to the prospective customers. SEO guarantees that prospects can easily find an offer and make a purchase decision as it places a brand right where the audience is seeking answers. Sales are also made round the clock with no limitation of where the customer buys from.

5.Networking

Getting exposure as a Founder for your business is necessary to build a personal brand first, as this benefit extends to a business brand as trust can easily be built when people can interact with the owner of the business. A core part of business visibility is to ensure that a business owner continuously puts themselves out there as many times as possible, and this consistency overtime is able to drastically build loyalty right from the onset and sales.

While there are many other techniques in addition to the ones mentioned, engaging in one or more of these activities has the potential to increase the revenue base of the business and reachability.

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