MTN is encouraged to have maintained its position as South Africa\u2019s most valuable brand in Brand Finance\u2019s 2020 Top 50 South African Brands survey released on Wednesday, with a brand value of R49,4\u00a0billion. \u201cWe are pleased to be appearing at the top of the list again,\u201d said MTN Group President and CEO Rob Shuter.\u00a0 \u201cBut what is more important is that we\u2019ve made progress year-on-year, in particular in the brand strength index scores.\u201d According to Brand Finance, MTN\u2019s brand strength improved to AAA in 2020 from AAA- in 2019. This was a result of the group\u2019s focus on improving the customer experience for its almost 260 million subscribers, as well as uniting its 19 000 employees around a shared belief, which is that everyone deserves the benefits of modern connected life. \u201cWe have worked hard to make sure that our customers find that we are easy to do business with, that our propositions are tailormade, and that our network quality is really good,\u201d said Shuter.\u00a0\u201cInside MTN, we have focussed on connecting our people to the fact that what we do is worthwhile, and that we make a meaningful contribution to society. This is so important because our people are our brand ambassadors.\u201d He said the brand helped glue MTN employees together across 21 countries on two continents:\u00a0\u201cIf we deliver a sense of personal ownership in the brand, then we start to have some of the improvements we\u2019ve seen in the last few years, despite some difficult markets and some difficult events.\u201d In an increasingly competitive and dynamic market, MTN would not rest on its laurels and still had much work to do.\u00a0\u201cWe really are just at the start of this. We are encouraged with the progress, but we are going to keep building the faith, and improving the experience,\u201d\u00a0Shuter said.