A desire to problem-solve lies at the heart of young women entrepreneurs and this desire starts at a young age. In fact, a recent study commissioned by Mastercard found that fifty-two percent of Gen Z and 44 percent of Millennial women cited being able to help others as an important factor in determining their future or current career path. Mastercard knows that women have the ideas and passion that can Start Something Priceless, but sometimes the path to actualizing those ideas isn\u2019t easy, especially when starting your own business. To reaffirm its commitment to women entrepreneurs, Mastercard is launching\u00a0Path to Priceless\u00a0to shine a light on their journey and provide a curated calendar of physical and digital advisement and mentorship opportunities, extending its partnership with Create & Cultivate, and introducing the Her Ideas community in partnership with Hello Alice, where members can access learning modules, tools and more. \u201cWomen small business owners are already making their mark despite the challenges before them, and it\u2019s our intention to clear that path so that their ideas can reach their full potential,\u201d said Cheryl Guerin, executive vice president of North America Marketing & Communications for Mastercard. \u201cWhile we\u2019re starting with a goal of 1 million owners, we\u2019re creating opportunities for all. Our hope is that any woman owner who can benefit from the advisement, mentorship and community we are bringing to life will join us.\u201d The Path to Priceless: Amplifying the Impact of Women Business Owners Access to mentorship programs and connecting with like-minded owners were top-cited means of advancing female entrepreneurs, according to Mastercard research. To help women business owners continue their positive impact on the community, additional resources are now available through: \tAdvisement and Mentorship IRL with Create & Cultivate:\u00a0Working with some of the most forward-thinking women and motivational entrepreneurs, Mastercard and Create & Cultivate are sparking a 365-day conversation to empower female small business owners through conferences, panel discussions, networking opportunities and one-on-one mentorship. \tHer Ideas Community Launch: In partnership with Hello Alice, a digital platform helping underserved communities build and grow their business, Mastercard is launching a community dedicated to delivering networking opportunities, as well as access to tools and learning catered to the specific needs of women business owners. \u201cAs a founder myself I know all too well the challenges that face you when you\u2019re trying to build a grow a business and to have a brand like Mastercard showing up for all of us and committing in such a significant way to providing access to what our community needs is tremendous,\u201d said Jaclyn Johnson, CEO and founder of Create & Cultivate. Capital and mentorship are critical to ensure business for all,\u201d said Carolyn Rodz, CEO and Co-Founder of Hello Alice. \u201cBy partnering with Mastercard, we can bring the power of Hello Alice together with their vast insights and resources to create a place that owners can come to when they have questions, need advisement or want to hear from others forging a similar path.\u201d Mastercard and Creative & Cultivate will continue our mission to bring real, actionable insights and solutions to women business owners across the country. Follow\u00a0@Mastercard\u00a0to join the journey and meet business owners driving a real impact. Mastercard Commitment to Women At Mastercard, we believe too much of our world was designed without women in mind \u2013 and without women involved. Even today, inequality and exclusion still hold women back. We\u2019re tackling this problem head-on. After all, it\u2019s what Priceless is all about \u2013 unlocking the potential in every person across all parts of their life. We\u2019re committed to leading the charge in reshaping the way our world is designed, coded and constructed by bringing diverse perspectives to the table to unlock powerful ideas that open up our industry and the world\u2019s possibilities to women. The partnerships with Create & Cultivate and Hello Alice reinforce how we\u2019re championing the people, businesses and innovations that are transforming the way our world works. About the Generational STEM Study Mastercard commissioned a U.S.-based study to better understand how perceptions and attitudes of science, technology, engineering and mathematics (STEM) differ across generations and gender. In addition to STEM-based topics, the survey investigated challenges and motivations for pursuing STEM college majors and career paths. An online survey of 3,803 respondents based in the United States, with an oversample of boys and girls from age 7 to 17 (n100 for boys and n100 for girls in each age group 7-9, 10-12, 13-15, 16-17) and n3,000 census-representative of age, gender, ethnicity, race and income for males and females 18+, was conducted from September 6th\u00a0to September 16th, 2019. The total sample was nationally representative of region and ethnicity with a 2% margin of error. The study will be launched in full later this month.