Star Lager partners FC Barcelona

Must Read

Benefits Of Face Steaming And How To Do It At Home

Face steaming is one of the hottest skincare trends of the past few years. You can see celebrities and...

How To Block Your Bank Account And SIM Card In Case Of Emergency

Losing your phone and wallet or having them stolen can be very frustrating. However, in case that happens to...

List of Guaranty Trust Bank Sort Codes & Branches (with addresses) in Nigeria

The sort code is a number that usually identifies both the bank and the branch where an account is...
- Advertisement -


Star Lager partners FC Barcelona - Brand Spur

Star Lager is partnering with one of Europe’s leading football club in a deal that will see the brand become the “Official Beer Partner” or “Official Supporter” of FC Barcelona in Nigeria. The announcement revealed at a press conference and facility tour in Camp Nou, home to FC Barcelona will see Star Lager beer use the logo, name, symbols and colours of the Spanish club side.

Star Lager partners FC Barcelona - Brand Spur

- Advertisement -

The significance of this new partnership bestows Star Lager exclusive rights to promote the brands’ association to millions of FC Barcelona fans across Nigeria further supporting the vision to embrace an unrivaled passion of premium football experience by Nigerian fans. Commenting on the new partnership, Marketing Director, Nigerian Breweries Plc, Franco Maria-Maggi said the partnership is part of Star’s commitment to its consumers’ with the biggest passion for football. “We are committed as a brand to nurture a partnership as this one, which will positively impact on the development of the football landscape in Nigeria.

Star Lager partners FC Barcelona - Brand Spur


As a national premium brand, Star is investing in this and other partnerships with a huge potential for world class knowledge transfer.” “The Nigerian football community will benefit from the technical expertise shared by the European giant as the growing sophistication of football fans mean the level of even local clubs in Nigeria must significantly improve to attract and keep the attention of the fans.” Franco Maria-Maggi concluded. FC Barcelona, founded in 1899, is one of the oldest clubs in the world.

- Advertisement -

Star Lager partners FC Barcelona - Brand Spur


It is the second most valuable sports team in the world, worth $3.56 billion, and the world’s second richest football club in terms of revenue, with an annual turnover of €560.8 million. Notable Nigerian players such as Emmanuel Amunike, Samuel Okunowo and Haruna Babangida who was the second youngest player to feature for Barcelona have previously pitched side with FC Barcelona. With knowledge of the impressive fan base in Nigeria, FC Barcelona legend Edgar Davids affirmed that “Playing for Barcelona gave me the opportunity to meet with, appreciate and respect the diversity of cultural background of players from diverse environment.

Read Also:  “33” Export to deepen brand proposition in a 3-day long concert

Star Lager partners FC Barcelona - Brand Spur

- Advertisement -

This goes to show that football is truly universal and pulls down cultural barriers. It’s even more exciting to see a partnership between the club and Nigeria’s Number 1 beer brand, Star Lager”. Confirming other benefits for the Star brand through its partnership with FC Barcelona, Portfolio Manager, National Premium, Nigerian Breweries Plc, Tokunbo Adodo stated; “This partnership with FC Barcelona looks to build a deeper level of connection with the FC Barcelona followers in Nigeria. The attraction of FC Barcelona to the Nigeria football community will yield benefits in the medium to long term.

Star Lager partners FC Barcelona - Brand Spur

We are constantly making football an exciting sport by breaking new grounds and embracing great opportunities to deliver premium fans’ engagement across various channels and platforms.” Nigerian Breweries, makers of Star, is a Heineken operating company. Since the first STAR lager beer bottle rolled out of the bottling lines in the Lagos brewery in 1949, the Star lager brand has been a premium market leader and was listed by the African Business magazine in its 100 Most Admired African Brands in 2015.


Sixty-seven years after it debuted in the Nigerian brewing sector, Star lager beer has continued to occupy the premium position bringing a brighter shine to millions of fans and actively supporting the development of football in Nigeria.


- Advertisement -
Star Lager partners FC Barcelona - Brand SpurStar Lager partners FC Barcelona - Brand Spur

Subscribe to BrandSpur Ng

Subscribe for latest updates. Signup to best of brands and business news, informed analysis and opinions among others that can propel you, your business or brand to greater heights.


Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Star Lager partners FC Barcelona - Brand SpurStar Lager partners FC Barcelona - Brand Spur

Latest News

Amaten Poised to Become Global Leader in Digital Gift Cards Following A Striking $100 Million in Sales

Leading Japan with 60% market share, Amaten to become the next Amazon in the gift card industry, estimated to...

Boutir Launches “Your online store solution from a mobile phone” New TV Ad Campaign

HONG KONG, CHINA - Media OutReach - 11 August 2020 - Boutir, a social mobile commerce solution and multi-channel commerce platform provider, has produced a new TV commercial series...

Dettol wins the Outstanding Community Service in Personal Hygiene of Health Partnership Award 2020 in Hong Kong

HONG KONG, CHINA - Media OutReach - 10 August 2020 - RB Hong Kong is proud to announce Dettol received the Health Partnership Award 2020 that recognized...

Online gifting retailer Flower Chimp observe sales spike amidst the new normal

SINGAPORE - Media OutReach - 10 August 2020 - In 2020, with uncertain times taking the world by a storm, many businesses have fallen victim to the pandemic and...

FMDQ Exchange lists United Capital PLC and LAPO MFB SPV PLC Bonds

Local Capital Markets Provide Succour to Nigerian Corporates Amidst COVID-19 Recovery as FMDQ Admits New Debt Securities to its Platform As corporates and organisations spring...
- Advertisement -
BrandsPur Weekly Cartoons
- Advertisement -Star Lager partners FC Barcelona - Brand SpurStar Lager partners FC Barcelona - Brand Spur