NIELSEN ADDS MOBILE APP YOUTUBE AD MEASUREMENT

Must Read

2020 Brand Africa 100: These are the 10 most admired brands in Africa

NIKE RETAINS #1 IN AFRICA FOR THIRD YEAR IN A ROW AFRICAN BRANDS DROP BY OVER 60% IN...

List of Guaranty Trust Bank Sort Codes & Branches (with addresses) in Nigeria

The sort code is a number that usually identifies both the bank and the branch where an account is...

Top 10 Most Expensive Universities In Nigeria

For many Nigerians, high-quality higher education is a luxury. There are many private universities who are known not only...
NIELSEN ADDS MOBILE APP YOUTUBE AD MEASUREMENTNIELSEN ADDS MOBILE APP YOUTUBE AD MEASUREMENT

Nielsen has introduced ad measurement on YouTube’s mobile app through its Digital Ad Ratings.

This is an expansion of its current measurement of YouTube ads and means it can identify cross-device ad audiences for marketers. Nielsen Digital Ad Ratings clients will have access to age and gender demographics for consumers viewing ads on the YouTube mobile app as well as reach, frequency and gross rating points (GRPs).

It is a consistent methodology with all other mobile publishers in Digital Ad Ratings – giving media buyers and sellers comparable and de-duplicated people-based measurement across publishers in their media planning and execution.

David Wong, senior vice-president, digital product leadership at Nielsen, said: “We are proud to be able to provide the market with an independent view of the audience for advertising on YouTube in context of the wider viewing landscape.”

- Advertisement -

 

 

 

 

- Advertisement -

 

(Research-live)

- Advertisement -
NIELSEN ADDS MOBILE APP YOUTUBE AD MEASUREMENTNIELSEN ADDS MOBILE APP YOUTUBE AD MEASUREMENT

Subscribe to BrandSpur Ng

Subscribe for latest updates. Signup to best of brands and business news, informed analysis and opinions among others that can propel you, your business or brand to greater heights.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Read Also:  UK to Host World Para Swimming Championships 2019
NIELSEN ADDS MOBILE APP YOUTUBE AD MEASUREMENTNIELSEN ADDS MOBILE APP YOUTUBE AD MEASUREMENT

Latest News

Southco Releases New Display Mount Series Designed for Static Applications

HONG KONG, CHINA - Media OutReach - 28 May 2020 - Southco Asia Ltd., a subsidiary of Southco Inc., a leading global provider of...

GEODIS Supports Rising Medical Company LabMed To Supply Health Protection Goods to Europe And North America

SINGAPORE - Media OutReach - 28 May 2020 - The Singapore based enterprise LabMed has entrusted global logistics company GEODIS to support the company's growing activity in...

AI and Data Platform, SENTIENT.IO closed Series A Round led by Japanese digital media enterprises

SINGAPORE - Media OutReach - 27 May 2020 - Sentient.io, AI (artificial intelligence) and Data Platform backed by the national technology research institution in Singapore, A*STAR and...

Trend Micro Research Finds Trust Lacking Within the Cybercriminal Underground

Report details changing tactics and global demand for new malicious services like Deepfake ransomware and AI bots HONG KONG, CHINA - Media OutReach - 27 May 2020 - Trend...

Nigeria: Transport fare Within City Soared By 8.21% in April – NBS

In its Transport fare Watch report for April 2020 on Wednesday, the National Bureau of Statistics (NBS) said the average fare paid by commuters...
- Advertisement -
BrandsPur Weekly Cartoons
- Advertisement -NIELSEN ADDS MOBILE APP YOUTUBE AD MEASUREMENTNIELSEN ADDS MOBILE APP YOUTUBE AD MEASUREMENT