NIELSEN ADDS MOBILE APP YOUTUBE AD MEASUREMENT

Must Read

Spectranet and Nokia to provide 100+ Mbps ultra broadband services with FTTH to home and business users in Nigeria

Nokia GPON solution helps Spectranet better serve its customers by adding FTTH services to its current portfolio of...

List of Guaranty Trust Bank Sort Codes & Branches (with addresses) in Nigeria

The sort code is a number which usually identifies both the bank and the branch where an account is...

Midea Showrooms And Stores In Nigeria

If you’ve been wondering where Midea showroom and stores are in Nigeria below is a list of Showrooms and...
- Advertisement -
- Advertisement -

Nielsen has introduced ad measurement on YouTube’s mobile app through its Digital Ad Ratings.

This is an expansion of its current measurement of YouTube ads and means it can identify cross-device ad audiences for marketers. Nielsen Digital Ad Ratings clients will have access to age and gender demographics for consumers viewing ads on the YouTube mobile app as well as reach, frequency and gross rating points (GRPs).

It is a consistent methodology with all other mobile publishers in Digital Ad Ratings – giving media buyers and sellers comparable and de-duplicated people-based measurement across publishers in their media planning and execution.

David Wong, senior vice-president, digital product leadership at Nielsen, said: “We are proud to be able to provide the market with an independent view of the audience for advertising on YouTube in context of the wider viewing landscape.”

Read:  Investors shrug off election risk to buy treasury bills
Read:  TRAX AND NIELSEN TEAM UP FOR ‘GAME CHANGING’ FMCG INSIGHTS

 

 

 

 

 

(Research-live)

- Advertisement -

Subscribe to BrandSpur Ng

Subscribe for latest updates. Signup to best of brands and business news, informed analysis and opinions among others that can propel you, your business or brand to greater heights.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Latest News

Stanbic IBTC Provides Succour For Limbless Children Through Together4ALimb Initiative

Stanbic IBTC Holdings PLC, a member of Standard Bank Group, has continued its quest to provide succour for children...

The One Factor Driving Today’s Oil Markets – Report

OilPrice Intelligence Report Oil continues to seesaw on every rumour (positive or negative) regarding the U.S.-China trade war. As a result, a lot of attention...

Chad Can Unlock More Investments By Diversifying Its Economy, UNCTAD Review Shows

Higher investment flows could be realized through agriculture and livestock sectors Geneva, 12 November 2019 – Economic diversification holds the key to unlocking more investment and...

Stanbic IBTC Wins 5 Awards At The 2019 FMDQ Gold Awards

Stanbic IBTC Holdings PLC, a member of the Standard Bank Group, has won five awards at the 2019 edition of the FMDQ Gold Awards...

More Articles Like This