She got the accolade at the recently held Marketing World Awards which took place at Kempinski Hotel in Accra. Otegbayi who is now the Head of Shopper Marketing- Modern Trade and Alternative Trade Business at the multinational dairy company, is a brand and marketing strategist and enthusiast who partners with marketing communication specialist, Brand-preneurs across the marketing ecosystem to create and deliver value to the consumers and business stakeholders.
In 2016, while the economic recession was intense, and brands were recording low sales as a result of record fall in consumer spending, Otegbayi together with the Peak marketing team changed the game of marketing communications within the dairy category with the development and execution of high profile, insightful and consumer-centric integrated campaigns using the power of narratives and storytelling in building the Peak Brand.
One of the inspiring campaigns under her belt is PECADOMO which revolutionize marketing activities, especially within the dairy segment. She was also responsible for the Peak Motherâs Day â CelebrityEdition and Peak Wazo no be WAZOBIA Campaign.