Must Read

Jumia is battling with $17 million fraud alongside several US lawsuit

Jumia has revealed some shocking revelations this week, Africa’s largest e-commerce operator has suspended some staff over an $18m...

How ₦50 Entry Strategy impacted Oride Bike Hailing Success in Ibadan

One would have thought that the introduction of ORide, a bike hailing system backed by its specialized application (Opay...

Africa’s fastest train line completely operational

Africa’s fastest train line is fully operational. Railway infrastructure constructor Colas Rail, who built the project announced the reports. Al Boraq...
- Advertisement -
- Advertisement -

According to the Nigerian Communications Commission, the total number of mobile subscriptions stood at 237.6 million in January 2018.

MTN Nigeria’s market lead has decreased in recent years; from 2013 to 2018 the company lost 6% of its subscribers. The company disconnected around 5 million subscribers in early 2016 following the suspension of its services by the regulator. Meanwhile, Globacom and Airtel Nigeria have seen steady gains: Globacom accounts for 38.2 million subscribers, up 47% from 2013, while Airtel Nigeria has 38.3 million subscribers, up 54% over the same period. Subscribers
of 9Mobile (formerly Etisalat) declined going into 2017, on the back of the company’s debt default.

Read:  Up In The Sky’s ‘Closed – A Short Film’ Wins Bronze At Loeries 2018

2018 Market Share of Mobile Subscriptions

Airtel Nigeria’s total revenue increased by 22% from 2012 to 2016 reaching a high of $783 million at the end of the recorded period.
* FY2017 data for Airtel unavailable

MTN Nigeria’s revenue has been in steady decline since 2014, having fallen by 33.3% to reach $2.99 billion at the end of the period. Company statements identify the difficult economic environment, competitive data pricing, and regulatory uncertainty as the core drivers of the decline. Recent report suggest revenue
is on the up going into 2018.

Read:  Airtel Celebrates Africa's Outstanding Achievement in Film and Television Industry

Nigerian Communications Commision data indicate that MTN Nigeria, the country’s largest telecom player, has seen a drop in market share since 2013, from 45% to 36% of total subscriptions in 2018. Smaller players have also seen shrinking subscription figures: 9Mobile (formerly Etisalat) lost 2% market across the same period. However, Globacom gained 5 percentage points.

Read:  A Beginner’s Guide to Buying Rental Property in Nigeria...



Credits: Asoko Insights


- Advertisement -

Subscribe to BrandSpur Ng

Subscribe for latest updates. Signup to best of brands and business news, informed analysis and opinions among others that can propel you, your business or brand to greater heights.



Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Latest News

Jumia is battling with $17 million fraud alongside several US lawsuit

Jumia has revealed some shocking revelations this week, Africa’s largest e-commerce operator has suspended some staff over an $18m...

Jumia reports Q2 2019 Results: Continued strong growth of top-line drivers and 94% increase in Gross profit

Jumia Technologies AG (NYSE: JMIA) ("Jumia" or the Company) announced today its financial results for the quarter ended June 30, 2019. "We continue to deliver...

Prices Of Tomatoes, Rice, Yam reduce in July – NBS

The average price of major food items in Nigeria, like yam, rice and tomatoes, reduced in July, the National Bureau of Statistics (NBS) has...

Nimbus Media introduces new “in-house” digital screen technology

Nimbus Media, a frontline in-house advertising company has introduced a new look digital screen display technology saying that the new innovation is targeted at...

Kano, Zamfara and Cross River residents paid highest transport fares in July – NBS

Residents of Kano, Zamfara and Cross River paid the highest intra-city bus journey fares in Nigeria in July, the National Bureau of Statistics (NBS)...

More Articles Like This