Guinness Nigeria Plc has introduced its newest brand, Guinness Smooth stout into the market.
According to the company, Guinness Smooth is a new expression of Guinness developed by Guinness master brewers, local and international, to deliver an exciting and stand out beer that is perfect for casual social occasions.
Commenting on the new brew, Adesina Adewole, Guinness Nigeria master brewer said: “Guinness Smooth is a perfect partner for spicy foods and BBQ. The smooth refreshing taste balances the spicy heat, while the distinctive characterful flavour ensures Guinness Smooth is a beer that doesn’t get overshadowed by the food.”
“We did a lot of research and together with the local team and the team in Dublin, we came out with a Guinness expression that has a lager refreshing; it’s 5 per cent and it’s a Guinness that you would want to enjoy with your friends when you go out and want to have a hangout conversation.”
According to him, the new product seeks to compensate Guinness enthusiasts whose taste buds yearn for a perfect balance of bitter and sweet flavour.
Guinness Master Brewer, Peter Simpson, is optimistic the entry of the new product would go a long way to increase the company’s market share.
“It’s going to be absolutely huge in Ghana and I can see this going a million miles,” he said.
The new product was introduced into the Ghana market recently amidst fanfare and celebrity endorsement.