After announcing the winners last August, the Gerety Awards have been distributing trophies to its 2019 winners. Just 60 entries were awarded at this year’s Gerety Awards, which is redefining the standard of advertising through the female vision.
The Gerety Awards is named for Frances Gerety, the copywriter who, in the 1940s, wrote the now-famous line “A diamond is forever”. The statue is designed around the creation of a diamond and is called the “Fire Trophy” which represents the original flames, where carbon burns for a diamond to be born, just like the restless flames of creatives searching for originality and essentialism.
The trophy created by artists Carla Bossi and Francesc Fusté from TXTarte in Barcelona is a unique original prize given to the winners.
As sculptors and set designers, we always wanted to create a trophy that would honour its winners but also become an artwork that would be with them in their everyday lives. The offer from Gerety was a challenge, so many things have already been done. Diamonds, ideas, search, burn, obstacles, imagination and hard work. Creativity is hard work. You have to chew, crush, be brave and not be afraid of being hurt.