SINGAPORE – Media OutReach – 2
December 2019 – Coconuts has announced the launch of an in-house brand studio,
Grove’s specialty is producing fast, funny, and digitally native
content for brands as a service. Its core competencies are copywriting, graphic
design, and video production — from 15-second Instagram videos to hour-long
branded travel documentaries.
The impetus for Grove grew out of the volume of requests Coconuts
received from advertising clients to create content for their social media,
websites, and campaigns.
Grove will continue to produce all Coconuts branded content and
advertising, but will be positioned to produce content for brands that is not
necessarily distributed to the Coconuts audience.
Wherever Grove work appears, it will harness Coconuts publishing
expertise and audience of millions across Southeast Asia and Hong Kong to
inform our content strategy.
We are ROI and objective-oriented with our content production,
whether that means delivering an emotion-inducing video for social media, a
highly trafficked microsite, or a written story with high time on page.
Grove will be led by managing director Tara Rattanaphas, based in
Bangkok, and our 16-person staff is spread across Bangkok, Singapore, and Hong
Kong. In her four-year tenure at Coconuts, Rattanaphas most recently served as
Marketing Director and Thailand Country Head. Prior to Coconuts, she worked in
marketing and PR roles at Red Bull, KPMG, Pomelo Fashion, and Lowe & Partners.
“We believe there is a gap in the market for content production
between creative agencies, which are often quite expensive, and online
freelancer platforms, which often produce work of varying quality,” said Tara.
Grove clients already include Hilton Hotels & Resorts, Moet Hennessy
Diageo, Genting Cruises, Siam Piwat, and more.
is an alternative online publisher reaching an audience of millions with fresh
and juicy stories and videos.
Coconuts.co news and lifestyle website produces in-depth coverage of what’s
happening in Bangkok, Manila, Singapore, Hong Kong, Kuala Lumpur, Jakarta,
Bali, Yangon, and beyond.
TV produces factual videos on weird and wondrous untold stories of Asia and
distributes them on YouTube, Facebook, and to outlets including Netflix,
Discovery, MTV Asia, Mediacorp, iflix, and ABS-CBN.
reaches up to 4.2 million unique users on our website and 26 million people
across all platforms combined.