Dun & Bradstreet buys Orb Intelligence

Must Read

List of United Bank for Africa (UBA) Sort Codes & Branches (with addresses) in Nigeria

The sort code is a number that usually identifies both the bank and the branch where an account is held. The sort...

How To Block Your Bank Account And SIM Card In Case Of Emergency

Losing your phone and wallet or having them stolen can be very frustrating. However, in case that happens to...

List of Access Bank Sort Codes & Branches (with addresses) in Nigeria

The sort code is a number which usually identifies both the bank and the branch where an account is...
- Advertisement -

Dun & Bradstreet, a provider of business decisioning data and analytics, has acquired Orb Intelligence, prominent digital business identity and firmographic data provider. 

“The acquisition of Orb Intelligence cements our strategy to link the digital and physical worlds in the largest global repository of B2B data, and to provide enriched firmographic data to customer profiles to help our clients more effectively execute campaigns to improve customer interactions and revenue returns,” says Michael Bird, President, Sales & Marketing Solutions, Dun & Bradstreet. “Clients can rely on Dun & Bradstreet as the one-stop-shop for all of their data-driven, decision-making and customer engagement needs.”

Orb Intelligence is a digital business identity and firmographic data provider that offers high quality, the global database of information and attributes on 57 million companies, with a focus on building a digital view of a business’s presence, including web domains, URLs, IP addresses and social networks. The company provides the data backbone to many of today’s most well-known B2B sales, marketing and analytics organisations focused on digital marketing or sales initiatives.

“To be acquired by Dun & Bradstreet, which helps companies leverage data and insights to accelerate revenue, lower cost, manage risk and transform for greater competitiveness, is a wonderful culmination to the journey Orb Intelligence began in 2013,” says Maria Grineva, Chief Executive Officer and Co-Founder of Orb Intelligence. “We are excited to join Dun & Bradstreet and look forward to working alongside their talented team to deliver a differentiated set of solutions to help businesses improve their competitiveness and growth.” 

- Advertisement -

With the acquisition, clients will benefit from Dun & Bradstreet’s growing portfolio of digital solutions and expertise, including:

Read Also:  Dun & Bradstreet Launches AI-Powered Self-Service Platform for Simplified Data Management

Linked Digital Identity: The cross-validation of data across both online and offline sources will create the most accurate and comprehensive view of businesses and attributes that can be used for digital ABM initiatives and targeting by marketing and sales teams.

Digital Activation: Orb Intelligence data will provide continuous improvements to D&B Audience Targeting, D&B Visitor Intelligence, D&B Hoovers and D&B Lattice, improving the reach and accuracy of anonymous visitor match, programmatic targeting and sales outreach.

Measurable Impact: The combined data cloud will simplify the connection and segmentation of audiences, the creation of artificial intelligence (AI) models, and activation of channels through the D&B Lattice Customer Data Platform (CDP), to deliver the best sales and marketing campaigns.

- Advertisement -

The transaction closed on 8 January 2020. Financial terms have not been disclosed.

- Advertisement -
Dun & Bradstreet buys Orb Intelligence - Brand SpurDun & Bradstreet buys Orb Intelligence - Brand Spur

Subscribe to BrandSpur Ng

Subscribe for latest updates. Signup to best of brands and business news, informed analysis and opinions among others that can propel you, your business or brand to greater heights.

- Advertisement -

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Dun & Bradstreet buys Orb Intelligence - Brand SpurDun & Bradstreet buys Orb Intelligence - Brand Spur

Latest News

Court Convicts Unity Bank Plc Vault Room Manager

The Maiduguri Zonal Office of the Economic and Financial Crimes Commission, EFCC, has secured the conviction Adam kaka Adam,...

Here’s What You Need to Know About Local Digital Marketing for Franchises

As a franchisee, you get a lot more support in running your business than you would if your location was an independent brand, but...

Why businesses should ensure data privacy in vendor relationships – Andrew Bourne

Whether we realize it or not, we are being tracked everywhere we go on the Internet. In fact, Internet surveillance is so widely used...

Local Bourse Kick-Start December on a Positive Note, Gain 0.30% to Sustain Uptrend

The local bourse today (Tuesday) began the month of December on a positive note, as the market performance index, the ASI, gained 0.30% to...

Google launches People Cards to help Africans who want to be found on Google Search

1 December 2020 - Google today introduced a new mobile-only feature that makes people more discoverable on Google Search. People Cards allow people to...
- Advertisement -
BrandsPur Weekly Cartoons
- Advertisement -Dun & Bradstreet buys Orb Intelligence - Brand SpurDun & Bradstreet buys Orb Intelligence - Brand Spur