Muyiwa Folohunso is the Chief Executive Officer of Divergent Enterprise, the parent company of Nigeria’s biggest pig farm, PorkMoney. In this interview, he talks about the country’s investment climate, economic diversification, among other issues.
The Federal Government of Nigeria maintains its determination to diversify the economy, do you think that is achievable?
It is definitely achievable. The diversification of the economy is probably the only option left for development. This is because the economy continues to rely so much on crude oil. The numbers speak for themselves. Oil accounts for 80 percent of the government’s revenue and 90 percent of foreign exchange earnings. No country, especially one that is blessed with a lot of natural resources like Nigeria, can totally depend on one economic sector.
I believe that there are great opportunities for non-oil sectors to grow, and this growth has been visible since 2001. Of course, the changes cannot be very quick and the transformation will not happen overnight.
However, the Federal Government can develop different sectors by taking important steps necessary for growth to take place. We can no longer be a mono-economic country.
Could that explain why you ventured into pig farming?
The idea of PorkMoney grew out of the desire to tap into a neglected sector of the livestock farming that has the potential to create value and change the agricultural ecosystem for good. Long ago before PorkMoney was launched in 2018, I visited a pig farm in Ogun State, one of the biggest in the country, and realized how fast the pigs grew and the viability of pig farming system in general. I knew this was something I needed to be a part of and I’m glad about the decision that I took. We are currently the leading pig farming enterprise in West Africa and our achievement speaks for itself.
Did the idea of establishing PorkMoney emanate from that?
My visit to that farm was definitely a turning point for me. Before then, I was oblivious of the untapped goldmine that is pig farming.
What challenges did you encounter?
Every business comes with a few challenges. One of the challenges we constantly face is the need to micro-manage casual workers from farm handlers, managers, production managers and other workers. Many of them compromise on set standards by cutting corners, especially in meat processing and livestock welfare.
Another challenge is the religious sentiments in this part of the world towards pigs and pork products. However, this was a more pronounced problem at inception and it is dissipating with time.
Knowing the religious sensibilities of the country, did aversion to pork cross your mind?
Not at all. In as much as there is a religious prescription to the consumption of pork, we cannot ignore its usefulness and benefits to our health and nourishment and just how lucrative pig farming is. I mean, Nigeria is a major consumer of pork and 80 percent of it is imported. This means that a lot of people enjoy this animal protein. All we are doing is localizing its production.
Is it possible to alter negative public perceptions about pig farming?
Definitely. One of our key responsibilities is to enlighten the general public about the great side to pig farming and inform them of the many benefits of pork consumption. Somehow, our environment and the kind of information we were exposed to as people have influenced our idea of certain things. There are a lot of things we might need to unlearn as time goes on. So by using all our platforms – our social media, our website, and even our adverts, we have ensured that we always show the good sides of pig farming because they are much.
Did you consider the possible health challenges in pork breeding?
Of course, we do. However, we ensure that we take the appropriate steps to mitigate any possibility. We also take proper hygienic measures like vaccination, quarantine, and biosecurity, which keep our weaners very healthy.
Are you saying there are no associated diseases?
Livestock farming comes with a risk of epidemics; but if managed properly, they can be prevented. The great thing about pigs is just how resilient they are, compared to any other livestock, to farm. They are simply incredibly disease-resilient.
Vaccines and disease surveillance have always been the bane of animal husbandry. How do you take that observation?
Livestock are very prone to diseases; hence the need to constantly take precautionary measures such as administration of vaccines and disease surveillance activities across the farm to prevent outbreaks. Very recently, China witnessed its biggest animal disease that claimed livestock and cost the country billions of dollars because of its flawed surveillance.
So it’s important for other pork-producing countries to take adequate disease surveillance and testing programs to detect these diseases early enough and prevent a fast spread.
So far, our farm partners under our management have taken adequate measures that have seen us not witness any outbreak since our launch in 2018. We expect that with our measures, this would continue to be the case.
What would you consider the most limiting factors to entrepreneurship in Nigeria, especially for youths?
Lack of capital is one of them. Aside from that the Nigerian environment is not too conducive and encouraging for budding entrepreneurs, access to funds is one of the biggest challenges for youths in business. Another is the unfavorable tax policies, poor management, corruption, lack of training and experience, poor infrastructure and lack of specialized skills to scale one’s enterprise, none of which is insurmountable for a determined person.
How would you rate Nigeria’s Small and Medium-sized Enterprises, compared to other countries like Malaysia?
The SME sector is the backbone of major developed economies and an important contributor to employment and economic growth. Malaysia is doing remarkably well when it comes to the business scene. About 98.5 percent of business establishments in Malaysia are SMEs, which contribute 36.5 percent to the country’s Gross Domestic Product and 65 percent of the employment. This is impressive. Despite the significant contribution of SMEs to the Nigerian economy (48 percent), challenges still persist that hinder the growth and development of the sector. Some of the overriding issues are access to funding, lack of skilled manpower, the multiplicity of taxes, high cost of doing business, among others. This proves that there is still much to be done.
As an entrepreneur, how did you overcome initial apprehensions, especially funding, and what areas have you exerted your ideas so far?
When I was starting out in business, I had no capital, training or resources to start my journey. The brilliant ideas were there. All that was needed to execute them was finance, which was lacking, but I had to start small and grow multiple businesses over the years till I was able to afford the capital needed to start my current pursuit.