The Search For The Next Music Superstar Begins! As MTN Reveals Music Talent Show

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Leading ICT company, MTN recently announced the start of a new musical reality television show, ‘Y’ello Star, in their head office at Falomo, Ikoyi.

The show seeks to groom musical talent by providing a lifetime opportunity to turn their dreams and aspirations into reality. Since 2006, through the MTNF/MUSON Scholarship Programme, MTN Nigeria has trained hundreds of young Nigerians in the art and business of music. Y’elloStar takes this further by bringing the process of creating the ultimate superstar to every Nigerian television screen.

The Search For The Next Music Superstar Begins! As MTN Reveals Music Talent Show - Brand SpurL-R: General Manager, Brand, and Communications, MTN Nigeria, Richard Iweanoge; Chief Marketing Officer, MTN Nigeria, Rahul De; Chief Operating Officer, MTN Nigeria, Mazen Mroue; Actor and MTN Brand Ambassador, Hafiz ‘Saka’ Oyetoro and General Manager, Corporate Affairs, Omasan Ogisi at the announcement of MTN Y’ello Star, a new music talent hunt platform by MTN Nigeria unveiled on Sunday, February 16, 2020, at MTN Plaza, Ikoyi, Lagos.

Speaking at the reveal, Rahul De, Chief Marketing Officer, MTN Nigeria stated. “We know that they’re a lot of talented people in Nigeria who need to turn up their musical careers. This platform will help launch them to musical heights. We have a wealth of experience in supporting Nigerian talent and are confident we can improve on our past successes,” he said.

The Search For The Next Music Superstar Begins! As MTN Reveals Music Talent Show - Brand SpurL-R: General Manager, Brand and Communications, MTN Nigeria, Richard Iweanoge; Chief Marketing Officer, MTN Nigeria, Rahul De; Chief Operating Officer, MTN Nigeria, Mazen Mroue; On-Air Personality and MTN Brand Ambassador, Emmanuel ‘Nedu’ Ani and General Manager, Corporate Affairs, MTN Nigeria, Omasan Ogisi at the announcement of MTN Y’ello Star, a new music talent hunt platform by MTN Nigeria on Sunday, February 16, 2020 at MTN Plaza, Ikoyi, Lagos.

Regional auditions are holding in Abuja, Enugu, and Lagos. Finalists from the auditions will proceed to the ‘incubation hub’ in Lagos, where they will be coached by experts in the music industry in several areas as they aim for the top prize. The competition will run until June 2020. MTN Nigeria has been at the forefront of supporting events that celebrate the country’s rich arts and culture. MTN has created entertainment platforms such as Music+, MTN Y’ello Top 10 and the recently launched music-streaming platform, Music Time in a bid to promote unbridled talent on the global stage.

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For more information on Y’ello Star and how to participate, please visit www.mtnonline.com/yellostar

The Search For The Next Music Superstar Begins! As MTN Reveals Music Talent Show - Brand SpurL-R: Chief Operating Officer, MTN Nigeria, Mazen Mroue; Singer and MTN Brand Ambassador, Chidinma Ekile; Chief Marketing Officer, MTN Nigeria, Rahul De and General Manager, Brand, and Communications, MTN Nigeria, Richard Iweanoge at the announcement of MTN Y’ello Star, a new music talent hunt platform by MTN Nigeria on Sunday, February 16, 2020 at MTN Plaza, Ikoyi, Lagos

The Search For The Next Music Superstar Begins! As MTN Reveals Music Talent Show - Brand SpurL-R: Chief Operating Officer, MTN Nigeria, Mazen Mroue; Actress and Producer, Nse Ikpe Etim; Chief Marketing Officer, MTN Nigeria, Rahul De, and Chief Corporate Services Officer, MTN Nigeria, Tobechukwu Okigbo at the announcement of MTN Y’ello Star, a new music talent hunt platform by MTN Nigeria on Sunday, February 16, 2020, at MTN Plaza, Ikoyi, Lagos.