Canon Celebrates 17th Consecutive Year Of No.1 Share Of Global Interchangeable-lens Digital Camera Market

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Canon Inc is proud to announce that the company’s interchangeable-lens digital cameras (DSLR and Mirrorless) have once again maintained the number one share of the global market for the 17th consecutive year [1] from 2003 to 2019.

Canon develops the key imaging system components featured in its EOS series of interchangeable lens cameras, CMOS image sensors, image processors and interchangeable lenses under the core concept of “Speed, Comfort and High Image Quality.” Putting together a wide-ranging product line-up. From high-performance flagship models that are highly trusted by professionals to entry-level models that allow users to enjoy high-image-quality shooting with easy operation. Canon continues to support the diverse needs of its customers around the world.

Canon Celebrates 17th Consecutive Year Of No.1 Share Of Global Interchangeable-lens Digital Camera Market - Brand Spur

During the dawn of DSLR cameras, Canon introduced its breakthrough EOS 300D in September 2003. This groundbreaking camera was competitively priced and featured a compact, lightweight design, captured the top share of the global market and set the stage for growth in the DSLR category. Since then, Canon has continued to launch a range of groundbreaking products, including the professional-model EOS-1D series and the EOS 5D series, which paved the way for digital SLR video recording.

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Canon introduced new possibilities for photographic expression with the launch of the EOS R System in October 2018. Including such products as the EOS R full-frame mirrorless camera and RF lenses that fully leverage the company’s optical technologies, the new products helped further expand the Canon EOS System.

In 2019, Canon launched a wide range of attractive products [2] including the EOS RP full-frame mirrorless camera (March) and EOS 90D DSLR (September). In striving to further expand its line-up, Canon managed to secure the No. 1 share of the global market for the 17th consecutive year.

Canon Celebrates 17th Consecutive Year Of No.1 Share Of Global Interchangeable-lens Digital Camera Market - Brand Spur

Canon is also currently developing the EOS R5 full-frame mirrorless camera, equipped with a newly developed full-frame CMOS sensor and featuring high-speed continuous shooting for still images and 8K video recording. What’s more, the company is currently developing 9 RF lens models, including the RF100-500mm F4.5-7.1 L IS USM, and plans to release them throughout the course of 2020.

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Canon will continue to refine its diverse imaging technologies based on its core optical technology, to expand and create an even stronger EOS System for both DSLR and mirrorless cameras that opens-up new avenues of image capture to meet the needs of increasingly diverse users and to promote the spread of photo and video culture.

Read Also:  We want to cater to every channel and segment of the business, says Canon

Canon Celebrates 17th Consecutive Year Of No.1 Share Of Global Interchangeable-lens Digital Camera Market - Brand Spur

Issei Morimoto, Senior Vice President of Canon Imaging Technologies & Communications Group, Europe, Middle East & Africa, commented, “Maintaining the number one share of the global interchangeable-lens digital camera market is an achievement to celebrate and reinforces Canon’s dominance and commitment within this prestigious category. With a market-leading product such as the EOS R5 still to come, it is essential we continue to demonstrate technical and optical innovation in all our products so that we provide excellence, reliability and value to our customers across EMEA”.

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Canon Celebrates 17th Consecutive Year Of No.1 Share Of Global Interchangeable-lens Digital Camera Market - Brand SpurCanon Celebrates 17th Consecutive Year Of No.1 Share Of Global Interchangeable-lens Digital Camera Market - Brand Spur

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Canon Celebrates 17th Consecutive Year Of No.1 Share Of Global Interchangeable-lens Digital Camera Market - Brand SpurCanon Celebrates 17th Consecutive Year Of No.1 Share Of Global Interchangeable-lens Digital Camera Market - Brand Spur

Latest News

Asia Pacific Rayon Raises US$300m from National and International Affiliated Banks to Expand Production Capacity

  • Continued capital expenditure aims to boost production and support the recovery of Indonesian economy
  • Loan agreements aligned with Indonesian Government's strategy to drive investment growth in 2021
  • APR is a member of the RGE group of companies


JAKARTA, INDONESIA - Media OutReach - 12 April 2021 - Asia Pacific Rayon (APR), the largest integrated rayon fiber producer in Indonesia, today announced that it has secured a syndicated loan facility of Rp 4.5 trillion (US$300 million) with national and international affiliated banks. The funding will be used to support continued capital investment in the company's production facilities at Pangkalan Kerinci, Riau Province, Sumatra.

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APR is vertically integrated through its supply chain, from renewable fiber plantations to high-value textile development. It commenced operations in 2019 and was formally inaugurated by President Jokowi Widodo in February 2020. APR plans to increase its production capacity over the coming year to capture the strong growth potential of viscose staple fiber (VSF), strengthening its market position in Indonesia and in export markets across the region. APR is a member of the RGE group of companies. Founded by Sukanto Tanoto, RGE manages a group of resource-based manufacturing companies with global operations.

The syndicated loan participating banks are PT Bank Rakyat Indonesia (Persero) Tbk, PT Bank Central Asia Tbk, PT Bank Pan Indonesia Tbk, PT Bank Pembangunan Daerah Jawa Barat, PT Bank Woori Saudara Indonesia 1906 Tbk and PT Bank KEB Hana Indonesia

The joint mandated lead arrangers and bookrunners for the syndicated loan are PT Bank Rakyat Indonesia (Persero) Tbk, PT Bank Central Asia Tbk, and PT BANK Pan Indonesia Tbk.

Basrie Kamba, Director, Asia Pacific Rayon, said: "This funding will be used to support continued investment in our operations in Kerinci. Rayon fiber, or viscose, is a textile raw material derived from sustainably managed plantations. As rayon is both renewable and biodegradable, it supports the trend towards sustainable fashion in Indonesia and in other markets around the world."

APR's planned expansion is aligned with the Indonesian Government's strategy to increase investment and boost employment to support the recovery of the country's economy and address the continued impact of the COVID-19 pandemic. Following the passing into law of the Omnibus Bill in October last year to streamline investment and stimulate job creation, President Widodo said last month that investment would be the key factor in achieving 5% economic growth in 2021.

"This loan facility and our continued investment in our operations are evidence of the growth potential of the viscose rayon sector in Indonesia and around the world. We are committed to supporting the Indonesian Government's efforts to improve the investment climate in export-oriented manufacturing industries, and its efforts to create upstream jobs in plantations and the processing of raw materials, and downstream opportunities in textile factories and related businesses," said Basrie.

Hari Setiawan, Executive Vice President of PT Bank Rakyat Indonesia (Persero) Tbk said : "As Representative of JMLAB and all lenders, I hope this collaboration will be useful to support the growth and development of PT Asia Pacific Rayon in increasing production and operations and also supporting the recovery of Indonesia's export growth."

"Support from BCA and other Banks reflect our confidence in APR, and as our contribution to promote a sustainable and environment friendly industry. We hope this cooperation will tighten our relationship as well," said Susiana Santoso, Executive Vice President of PT Bank Central Asia Tbk.


About Asia Pacific Rayon

Asia Pacific Rayon is the first fully integrated viscose rayon producer in Asia. Located in Pangkalan Kerinci, Riau, the company uses the latest production technology to produce high-quality rayon to meet textile needs. APR is committed to becoming a leading viscose rayon producer with the principles of sustainability, transparency and operational efficiency, serves the interests of the community and the country, and provides value to customers. APR is part of the RGE (Royal Golden Eagle) group of resource-based manufacturing companies. Sustainability is fundamental to APR. The APR Sustainability Policy, updated in September 2020, include additional commitments on pulp sourcing and clean manufacturing.


About RGE

RGE Pte Ltd manages a group of resource-based manufacturing companies with global operations. Our work ranges from the upstream, comprising sustainable resource development and harvesting, to downstream, where our companies create diverse value-added products for the global market. Our commitment to sustainable development underpins our operations, as we strive towards what is good for the community, good for the country, good for climate, good for customer, and good for company. RGE was founded in 1973. The assets held by RGE companies today exceed US$20 billion. With more than 60,000 employees, we have operations in Indonesia, China, Brazil, Spain and Canada and continue to expand to engage newer markets and communities. www.rgei.com

Canon Celebrates 17th Consecutive Year Of No.1 Share Of Global Interchangeable-lens Digital Camera Market - Brand Spur
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