Anniversary Of The Brand Name: 120 Years Of Mercedes – The Girl And The Brand

Must Read

2020 Brand Africa 100: These are the 10 most admired brands in Africa

NIKE RETAINS #1 IN AFRICA FOR THIRD YEAR IN A ROW AFRICAN BRANDS DROP BY OVER 60% IN...

List of Guaranty Trust Bank Sort Codes & Branches (with addresses) in Nigeria

The sort code is a number that usually identifies both the bank and the branch where an account is...

Nigeria’s GDP Grew By 1.87% in Q1 2020 amid global challenges

In the first quarter of 2020, Nigeria's Gross Domestic Product (GDP) grew by 1.87%(year-on-year) in real terms. This performance...
Anniversary Of The Brand Name: 120 Years Of Mercedes – The Girl And The BrandAnniversary Of The Brand Name: 120 Years Of Mercedes – The Girl And The Brand

120 years ago, the name of an eleven-year-old girl became the epitome of cars and the first luxury car brand in the world. On April 2, 1900, Daimler-Motoren-Gesellschaft decided to call its automobiles Mercédès, after the daughter of Emil Jellinek. The Austrian businessman, who lived in Nice, traded in Daimler vehicles and registered them for racing events. The first vehicle with this melodious Spanish name – the Mercedes 35 PS – caused a sensation at the Nice race week as early as March 1901. This was not only because of its highly advanced technology – allowing it to win several races there – but also because of its exceptionally elegant design. The Mercedes 35 hp is regarded as the prototype of the modern automobile and, with its progressive vehicle architecture, has become a model for the entire automobile industry. Paul Meyan, then Secretary-General of the Automobile Club of France, said after the race week: “We have entered the Mercedes era.”

Anniversary Of The Brand Name: 120 Years Of Mercedes – The Girl And The Brand
Mercedes-Simplex 40 PS of 1902.

From then on, the curved “Mercédès” lettering adorned the radiators of Daimler passenger cars. The name was registered as a trademark on June 23, 1902, and legally protected on September 26, 1902. Since then, the brand name – which was changed to Mercedes-Benz after the merger of the Daimler and Benz companies in June 1926 – has been both an expression of and a commitment to luxury and innovation. Like no other automotive company, Mercedes-Benz knows how to combine beauty and elegance with performance and technology. Moreover, the secret to the success of the current Mercedes-Benz design is the combination of intelligence and emotion.

Read Also:  Mercedes-AMG Petronas Motorsport Wishes Michael Schumacher All The Very Best

Anniversary Of The Brand Name: 120 Years Of Mercedes – The Girl And The Brand
Namesake: Mercedes Jellinek aged 11. Emil Jellinek initially chose the first name of his daughter as a pseudonym for his own involvement in racing with vehicles from Daimler-Motoren-Gesellschaft; it later became the brand name.

- Advertisement -

Gorden Wagener, Chief Design Officer Daimler Group: “Our quest for the perfect realization of luxury and the driving of innovation is part of our brand DNA. It forms the basis of the sustained success of our brand. Our design will turn cool-looking technology and emotional staging into a desirable experience, as is currently the case with the new compact GLA or the progressive EQC, for example.”

The only car brand with a female name

To this day, Mercedes-Benz is the only automotive brand that bears a female name. “Women like Mercédès Jellinek or Bertha Benz shaped the success story of Mercedes-Benz from the start,” says Bettina Fetzer, head of Marketing Mercedes-Benz AG. “With our She’s Mercedes initiative, founded in 2015, we are building on this tradition for our numerous female customers around the world. The future of Mercedes-Benz will combine sustainability and luxury in a fascinating way.”

Since 2016, Mercedes-Benz has consistently been the world’s most valuable luxury automobile brand and is the only European brand among the top 10 in the “Best Global Brands 2019” ranking by Interbrand, the renowned U.S. brand consulting company.

- Advertisement -
Read Also:  Jumia Unveils ‘Last Price’ Campaign, Position Brand As Platform Offering The Best Price

 

Anniversary Of The Brand Name: 120 Years Of Mercedes – The Girl And The Brand
Mercedes Jellinek (1889 bis 1929) auf einem Mercedes Grand-Prix-Rennwagen aus dem Jahr 1906. Aus dem im Jahr 2012 vom Mercedes-Benz Classic Archiv veröffentlichten Konvolut.

Anniversary Of The Brand Name: 120 Years Of Mercedes – The Girl And The Brand
Mercedes-Simplex 40 PS, 1902

Anniversary Of The Brand Name: 120 Years Of Mercedes – The Girl And The Brand
Mercedes-Simplex 40 PS, 190

- Advertisement -

Anniversary Of The Brand Name: 120 Years Of Mercedes – The Girl And The Brand
Vision Mercedes Simplex

Anniversary Of The Brand Name: 120 Years Of Mercedes – The Girl And The Brand

Anniversary Of The Brand Name: 120 Years Of Mercedes – The Girl And The Brand

- Advertisement -
Anniversary Of The Brand Name: 120 Years Of Mercedes – The Girl And The BrandAnniversary Of The Brand Name: 120 Years Of Mercedes – The Girl And The Brand

Subscribe to BrandSpur Ng

Subscribe for latest updates. Signup to best of brands and business news, informed analysis and opinions among others that can propel you, your business or brand to greater heights.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Anniversary Of The Brand Name: 120 Years Of Mercedes – The Girl And The BrandAnniversary Of The Brand Name: 120 Years Of Mercedes – The Girl And The Brand

Latest News

GeTS helps GEODIS to simplify cross-border trade declarations and Customs connectivity through CALISTA™

SINGAPORE - Media OutReach - 26 May 2020 - Global eTrade Services (GeTS), a global trade platform company, announced the onboarding of...

TAJBank Announces Issuance of N150 Billion Naira FGN Sukuk

TAJBank, Nigeria’s most innovative Non–Interest financial institution has announced a 150 million naira Sukuk Bond as appointed by the Federal Government of Nigeria. This will...

Global Finance names Ecobank Most Innovative Bank in Africa

The announcement was made at the eighth Global Finance annual awards, the Innovators 2020, honouring entities that regularly identify new paths and design new...

April 2020 Inflation Review – Inflation Accelerates Amid Pandemic Risk, Ramadan Arrival

In the latest report from the National Bureau of Statistics (NBS), the overall consumer price index - a measure of the average change in...

2020 Brand Africa 100: Africa’s Best Brands Highlights

AFRICAN BRANDS DROP TO ALL TIME LOW 13% NON-AFRICAN BRANDS ACCOUNT FOR 87% OF THE TOP 100 BRANDS IN AFRICA NIKE RETAINS #1...
- Advertisement -
BrandsPur Weekly Cartoons
- Advertisement -Anniversary Of The Brand Name: 120 Years Of Mercedes – The Girl And The BrandAnniversary Of The Brand Name: 120 Years Of Mercedes – The Girl And The Brand