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British Airways Joins The Community Fight Against Covid-19

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British Airways is joining the response against COVID-19 with a company-wide task force who will bring their skills and expertise to communities across the UK to help the fight against the COVID-19 virus.

The current reduction in the number of flights means British Airways is in the position of having thousands of cabin and flight crew with more time available and an appetite to volunteer. Their advanced first aid qualifications, combined with their natural passion for looking after people, means that they can bring both technical training and natural kindness to a range of desperately needed roles for a range of organisations, including the NHS.

Other teams in the airline specialise in the logistics that sit behind getting 800 flights a day to 200 destinations around the world and those skills can also benefit the community-at-large.

Louise Evans, British Airways’ Director of External Communications and Sustainability, said: “We’ve had an overwhelming response to our request for volunteers from across British Airways to help in the community fight against coronavirus.

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“We’re part of the fabric of Britain and we want to play our role in these unprecedented times. Thanks to the nature of our business, we can contribute a unique set of skills from advanced first aid training, to experience caring for and reassuring people to managing complex logistics – all of which can deliver real care within the community.”

The airline has been in talks with a number of organisations in order to deploy its volunteers most usefully. These include the NHS via their Helpforce team, which organises volunteers for the NHS and could involve working at the Nightingale hospitals being set up in London, Manchester and Birmingham  as well as transporting patients and NHS workers.

British Airways is also pairing volunteers who have first aid training and clinical skills with St John Ambulance to support their emergency response units within the community. Similarly, members from that same highly skilled crew community can apply to volunteer with the London Ambulance Service to take 999 or 111 calls, triaging the caller and placing them in a clinical queue to speak to a qualified medical professional.

The airline already has a partnership with the British Red Cross providing vital support for their UK response work and will be encouraging more colleagues to sign up to their Community Reserve Volunteer network to provide practical assistance in local communities. Right now, the British Red Cross is mobilising volunteers across the UK to support the response to COVID-19 by, for example, helping out at local food banks and supporting NHS hospitals.

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Sadly, many older people who are self-isolating are coming into even less contact with their community than normal, leading to a spike in both physical and emotional support being required. Volunteers from around the airline will be encouraged to reach out to older and more vulnerable people with help, for example via Age UK, be that collecting a prescription, dropping-off food or helping to combat loneliness with a daily phone call for a chat.

The airline also has ongoing relationships with a number of food bank providers, including The Trussell Trust where volunteering duties for staff could include sorting and packing food donations, collecting supplies from supermarkets and delivering food to people in greatest need.

British Airways is also donating it’s onboard wash bags, socks and blankets to various NHS Trusts and continues to work with agency partners to offer help where it is most needed. And the flying crew from British Airways and other airlines have set up Project Wingman at the Whittington Hospital in North London, where NHS workers are welcomed into a mini first class lounge for a cup of tea and a chat during or after a busy shift.

Money that British Airways’ customers and colleagues have raised through Flying Start, the airline’s partnership with Comic Relief, is also being used towards a COVID-19 response, which is enabling Comic Relief to reach out across their network to communities hardest hit and most in need, such as those who are experiencing domestic violence or homelessness.

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Further afield, the airline has been collaborating with the Foreign and Commonwealth Office to fly people home to their friends and families before borders close and its sister company, IAG Cargo, has been working around the clock to ship essential freight including food and medicines across the globe to communities in need.

Organisations wishing to request help from British Airways can contact community.branch@ba.com.

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British Airways Joins The Community Fight Against Covid-19 - Brand Spur

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HONG KONG SAR - Media OutReach - 13 May 2021 - Trend Micro Incorporated (TYO: 4704; TSE: 4704), a global cybersecurity leader, today announced that it has been positioned by Gartner as a Leader in the Magic Quadrant for Endpoint Protection Platform for its offering, Trend Micro Apex One. The evaluation was based on specific criteria that analyzed the company's overall completeness of vision and ability to execute.


Trend Micro is continually innovating and anticipating emerging threats. Our flagship Apex One endpoint protection platform features broad coverage against today's most critical threats. Our customers are protected using a range of techniques including virtual patching, which immediately protects against exploits until the vendor patch is applied.


Read the full Magic Quadrant for Endpoint Protection Platform report at: https://resources.trendmicro.com/Gartner-Magic-Quadrant-Endpoints.html

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At the heart of the company's cybersecurity platform is Trend Micro Vision One, which delivers visibility and XDR using telemetry from Apex One in addition to email, servers, cloud workloads and networks for faster detections and investigations.

Magic Quadrant reports are a culmination of rigorous, fact-based research in specific markets, providing a wide-angle view of the relative positions of the providers in markets where growth is high and provider differentiation is distinct. Providers are positioned into four quadrants: Leaders, Challengers, Visionaries and Niche Players. The research enables you to get the most from market analysis in alignment with your unique business and technology needs.

* Gartner disclaimer: Gartner does not endorse any vendor, product or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.


About Trend Micro

Trend Micro, a global cybersecurity leader, helps make the world safe for exchanging digital information. Fueled by decades of security expertise, global threat research, and continuous innovation, Trend Micro's cybersecurity platform protects hundreds of thousands of organizations and millions of individuals across clouds, networks, devices, and endpoints. As a leader in cloud and enterprise cybersecurity, the platform delivers a powerful range of advanced threat defense techniques optimized for environments like AWS, Microsoft, and Google, and central visibility for better, faster detection and response. With 7,000 employees across 65 countries, Trend Micro enables organizations to simplify and secure their connected world. www.trendmicro.com.hk


#TrendMicro


British Airways Joins The Community Fight Against Covid-19 - Brand Spur
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Latest News

Trend Micro Placed in 2021 Magic Quadrant for Endpoint Protection Platforms

Recognized for Completeness of Vision and Ability to Execute

 

HONG KONG SAR - Media OutReach - 13 May 2021 - Trend Micro Incorporated (TYO: 4704; TSE: 4704), a global cybersecurity leader, today announced that it has been positioned by Gartner as a Leader in the Magic Quadrant for Endpoint Protection Platform for its offering, Trend Micro Apex One. The evaluation was based on specific criteria that analyzed the company's overall completeness of vision and ability to execute.


Trend Micro is continually innovating and anticipating emerging threats. Our flagship Apex One endpoint protection platform features broad coverage against today's most critical threats. Our customers are protected using a range of techniques including virtual patching, which immediately protects against exploits until the vendor patch is applied.


Read the full Magic Quadrant for Endpoint Protection Platform report at: https://resources.trendmicro.com/Gartner-Magic-Quadrant-Endpoints.html

"The endpoint has become a key battleground as determined threat actors try to take advantage of the pandemic to target distributed workforces and vulnerable remote access infrastructure. But throughout this difficult period, we've been there for our customers," said Wendy Moore, vice president of product marketing for Trend Micro. "I'm delighted to see us recognized again for doing what we do best: Protecting global organizations through innovative, cloud-first and platform-based security. We will continue to focus on offering simple, robust and industry-leading protection through our cybersecurity platform."

At the heart of the company's cybersecurity platform is Trend Micro Vision One, which delivers visibility and XDR using telemetry from Apex One in addition to email, servers, cloud workloads and networks for faster detections and investigations.

Magic Quadrant reports are a culmination of rigorous, fact-based research in specific markets, providing a wide-angle view of the relative positions of the providers in markets where growth is high and provider differentiation is distinct. Providers are positioned into four quadrants: Leaders, Challengers, Visionaries and Niche Players. The research enables you to get the most from market analysis in alignment with your unique business and technology needs.

* Gartner disclaimer: Gartner does not endorse any vendor, product or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.


About Trend Micro

Trend Micro, a global cybersecurity leader, helps make the world safe for exchanging digital information. Fueled by decades of security expertise, global threat research, and continuous innovation, Trend Micro's cybersecurity platform protects hundreds of thousands of organizations and millions of individuals across clouds, networks, devices, and endpoints. As a leader in cloud and enterprise cybersecurity, the platform delivers a powerful range of advanced threat defense techniques optimized for environments like AWS, Microsoft, and Google, and central visibility for better, faster detection and response. With 7,000 employees across 65 countries, Trend Micro enables organizations to simplify and secure their connected world. www.trendmicro.com.hk


#TrendMicro


British Airways Joins The Community Fight Against Covid-19 - Brand Spur
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