Prudential and HReasily sign strategic partnership to bring convenient HR services to SMEs in Asia


Pulse by Prudential will provide Prudential SMEs customers in Asia access to simple, efficient and integrated HR and benefits management services


 – 4 May 2020 – Prudential
Corporation Asia
(Prudential) and HR Easily (HReasily) today signed a partnership
agreement to offer Prudential’s Small and Medium Enterprises (SMEs) customers
across Asia access to HReasily’s human resource (HR) and benefits management

partnership with HReasily, one of the fastest-growing HR-Tech companies in
Asia, underscores Prudential’s commitment to building a complete digital
ecosystem for SMEs to protect their income and investment, help them run their
business, and care for their employees.

HReasily is
the first of many services that Prudential will soon make available to its SMEs
customers on Pulse. From June 2020, Prudential’s SMEs customers will have
access to HReasily’s cloud-based payroll, leave, claims, time and attendance,
as well as HR management solutions through PruWorks.

Pulse is Prudential’s
super app that enables users to manage their health and wealth holistically
through access to advanced, AI-driven symptom checker, health assessment and
wellness tools, as well as virtual consults with qualified doctors.

For SMEs
owners, Pulse will fast become an essential tool to run a successful business,
by providing customers with access to a suite of services on a single,
convenient platform.

continues to innovate and provide meaningful protection and value-add solutions
to SME owners while helping to ensure that their employees keep healthy.

Mr Nic Nicandrou, Chief Executive of Prudential
Corporation Asia,

said, “SMEs make up more than 95 per cent of all Asian businesses, providing
two out of three private-sector jobs on the continent.[1] Yet
success is elusive, and SMEs face many obstacles on their path to success.

Prudential, we are committed to helping our SMEs owners grow the business they
love. We want to make it easy for SMEs to protect their investments, run their
businesses and care for their employees. Through Pulse, we will provide access
to the best-in-class suite of tools, specifically built for SMEs. Hence why we
are delighted to welcome HReasily as a partner in our growing ecosystem for

Mr Pascal Henry, CEO and Co-founder of HReasily,
said, “We see a
great opportunity to serve a large number of SMEs with our innovative HR tools.
We look forward to partnering with Prudential and joining their ecosystem to
offer a holistic solution to their SMEs across Asia.”

Development Bank Institute:
Role of SMEs in Asia and Their Difficulties in Accessing Finance.


About Pulse

by Prudential is a digital health app and the first of its kind in the region
to offer holistic health management to consumers. Using AI-powered self-help
tools and real-time information, the app serves as a 24/7 health and wellness
partner to users, helping them prevent, postpone, and protect against the onset
of diseases. Pulse is
part of Prudential’s region-wide strategy to provide affordable and accessible
healthcare to everyone across Asia by leveraging digital technologies and
best-in-class partnerships. 

Following the regional launch of Pulse in Malaysia in August 2019, Pulse
will be available in a total of 11 markets across the region supported by a
growing suite of value-add services such as a symptom checker and health
assessment, personal wellness services, as well as video consultations.

Since launch, Pulse has over 3 million downloads. Pulse
is currently available on the Apple and Google Play stores in Hong Kong,
Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam.

For more information, and to download
Pulse, log onto

About Prudential
Corporation Asia

Corporation Asia is a business unit of Prudential plc (United Kingdom)*,
comprising its life insurance operations in Asia and its asset management
business, Eastspring Investments. It is headquartered in Hong Kong.

is a leading life insurer with operations spanning 13 markets in Asia, covering
Cambodia, China, Hong Kong, India, Indonesia, Laos, Malaysia, Myanmar, the
Philippines, Singapore, Taiwan, Thailand and Vietnam. Through a robust
multi-channel distribution platform, Prudential provides a comprehensive range
of savings, investment and protection products to meet the diverse needs of
Asian families.

Investments manages investments across Asia on behalf of a wide range of retail
and institutional investors. It is a leading Asia-based asset manager with
on-the-ground presence in 11 major Asian markets as well as distribution
offices in North America and Europe. It has over US$241 billion in assets under
management (as at 31 December 2019), managing funds across a range of asset
classes including equities and fixed income.

*Prudential plc is not affiliated in any manner with
Prudential Financial, Inc. of the United States or with the Prudential
Assurance Company, a subsidiary of M&G plc, a company incorporated in the
United Kingdom.

Prudential plc is listed on the stock exchanges of London
(PRU.L), Hong Kong (2378.HK), Singapore (K6S.SG) and New York (PUK.N).

About HR Easily Private Limited


Established in
2015 in Singapore, HReasily is a leading HR Tech company in Asia intent on
delivering the best-in-class HR platform.

understands that as businesses grow, human resource management becomes
increasingly complex. At HReasily, we focus on the only resource that matters,
people, and making every day better for them. We provide solutions that improve
the day-to-day running of businesses, by automating business processes such as
Payroll, Staff Management, Claims, Leave, Time & Attendance and Scheduling.
There are currently over 50,000 SMEs on the
HReasily platform across Asia.