For a company as long-standing as Coca-Cola, it is quite remarkable that it has managed to stay well within the times, adapting to different market trends and changes across the world.
In an interview with Channels TV, we got to find out just how meticulous Coca-Cola’s strategy is not only in partnering with key stakeholders to deliver superior quality, but also in creating memorable experiences, effectively promoting ideas such as happiness, love and togetherness through its campaigns, and adding value to the lives of its consumers through its key programme areas, popularly known as the 4 Ws — Women, Water, Waste, and Wellbeing.
Just how vast is Coca-Cola’s entire corporate and consumer engagement strategy and outreach in Nigeria, and how has the company continued to maintain a lead in the Nigerian beverage industry?
In a deep dive on Channels TV’s Kaleidoscope, Nwamaka Onyemelukwe, Public Affairs, Communications & Sustainability Manager, Coca-Cola Nigeria Limited, gave us all the details.
