Audi apologises for ‘insensitive’ advert showing little girl eating a banana

By
Esan Bolaji
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Audi apologises for 'insensitive' advert showing little girl eating a banana
German carmaker Audi has apologised for this advert. Pic: @AudiOfficial/Twitter

German carmaker Audi has apologised for an advert showing a little girl leaning on the front of a high-performance car while she eats a banana.

The advert, promoting the Audi RS 4 Avant, was posted on the company’s official Twitter account and attracted criticism from some social media users who described it as “sexually suggestive”, “strange” and “creepy”.

Audi apologises for 'insensitive' advert showing little girl eating a banana
German carmaker Audi has apologised for this advert. Pic: @AudiOfficial/Twitter
Some critics pointed to the ad’s slogan, which reads: “Lets your heart beat faster – in every aspect.”
The carmaker said the advert was a “mistake”, tweeting: “We hear you and let’s get this straight: We care for children.
“We sincerely apologise for this insensitive image and ensure that it will not be used in future.”

The firm added that it was investigating how the ad came to be published.