Adoption of mobile phones can provide youth with agriculture market access

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Agriculture has been categorised as the largest economic sector in most African countries, offering opportunities for poverty alleviation for youth, yet there is still a low percentage of youth involvement in the sector. This has been attributed to several factors. One major reason for poor youth participation in agriculture, according to research carried out in Tanzania, is low returns linked to a lack of access to agricultural market information.

An IFAD-sponsored study explores how policymakers can promote information and communication technology (ICT) to make agricultural market information accessible to youth in rural Tanzania as producers need to locate potential buyers and identify where people are willing to pay higher prices for their produce. Sassi Akinyi, a researcher under the IITA-implemented CARE project, revealed that access to agricultural market information through mobile phones–ICT, can raise returns and make agriculture attractive to more youth in rural Tanzania.

Adoption of mobile phones can provide youth with agriculture market access
Mobile phones afford rural farmers access to agricultural
information to improve their farming activities – www.brandspurng.com

This, in turn, will help reduce unemployment and promote rural development. The study, which is part of several others carried out by young researchers under the CARE project in 10 countries across Africa, has revealed factors that negatively affect women’s intention to use ICT, especially to access market information.

Despite previous studies suggesting that most farmers use mobile phones mainly for social purposes, Sassi states that using mobile phones to post offers of farm produce for sale and accessing bid prices in different markets can help farmers in rural Tanzania make more and profitable sales.

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The study also showed that cultural stereotypes negatively affect mobile phone use among women, an area that policymakers can consider when promoting ICT among young farmers. While governments in Africa are working on various agriculture interventions for youth, the study has recommended the need to prioritise gender issues and other determinants of intention to promote the use of ICT in agriculture.

While the CARE study has revealed that using mobile phones for finding agriculture market information was higher among female farmers than males in rural Tanzania, several factors influenced the adoption, such as increased access to valuable market information and ease of use.

The mobile phone affords rural farmers access to a large amount of agricultural information to improve their farming activities and, eventually, their livelihoods. It also provides the possibility of linking other parts of the country or the world to resources to help their farming practices.

According to Sassi, for widespread adoption of mobile phones to occur among young Tanzanian farmers, policymakers need to create enabling conditions, which include network service access as well as orientation on the economic benefits of adopting it

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Adoption of mobile phones can provide youth with agriculture market access - Brand SpurAdoption of mobile phones can provide youth with agriculture market access - Brand Spur

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Adoption of mobile phones can provide youth with agriculture market access - Brand SpurAdoption of mobile phones can provide youth with agriculture market access - Brand Spur

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