Tablet Market Posts 18% Annual Increase in 2020, Strongest Growth in 7 Years

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Global market grew 28% year-on-year in Q4 2020 amid strong holiday demand for entertainment devices and continued work/school-from-home activity

As 2020 dragged on, tablet vendors delivered much-needed options to support learning and working from home, according to Strategy Analytics’ latest report.

Especially for users working within a tight budget, tablets are proving to be credible mobile computing alternatives to notebooks, as mobile computing demand showed double-digit year-on-year growth in 2020.

New Normal for Tablet Market? Highest Growth Rate in Six Years Recorded in Q2 2020
Photo by Garrhet Sampson on Unsplash

While the world optimistically looks to 2021 and the emphasis on work-from-home and e-learning changes once again, can tablets continue to play such a large role?

Eric Smith, Director – Connected Computing said,

“The new normal will start to emerge in 2021 as pandemic restrictions slowly fade away, but we fully expect work-from-home and learn-from-home will have won over fans among workers, students, companies, and educational institutions alike.

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How tablet vendors choose to address this urgent need for mobile productivity will depend on their unique set of strengths and weaknesses, but it is clear that they must fight even harder for revenue in this competitive environment. The risk remains for tablets to be outflanked by notebooks or smartphones in the future.”

Tablet Market Posts 18% Annual Increase in 2020, Strongest Growth in 7 Years - Brand Spur

Chirag Upadhyay, Industry Analyst added,

“Apple had a great holiday quarter with shipments up 37% year-on-year, fulfilling consumer, commercial, and education demand. Several major Android vendors did as well or even better on an annual growth basis as Android tablets have a cost advantage over the iPad.

Amazon has great value at low cost and typically does very well during the holidays. Samsung and Lenovo had a very strong quarter of performance as their portfolios are wide-ranging, up-to-date, and innovative for entertainment and productivity needs.”

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