Huawei Leads the Market for 5G-Ready Smartphones as the World Prepares for Mass 5G Adoption

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5G is the next significant evolution in the mobile landscape, promising to deliver better and faster connectivity. The technology will also empower plenty of apps and use cases, including cloud gaming on the go.

Our Global Mobile Market Report shows that there will be over 700 million 5G-ready smartphones active in the market this year (a market share of 16%), up from 206 million in 2020.

Despite pandemic-related setbacks in terms of 5G infrastructure and rollout, especially in emerging markets and in the West, manufacturers released an array of 5G-ready handsets last year. And consumers were eager to buy these models, completely shaking up our ranking of the top companies by 5G-ready devices.

Huawei Leads the Market for 5G-Ready Smartphones as the World Prepares for Mass 5G Adoption Brandspurng

Who is leading the 5G-ready pack? In this article, we’ll use our Monthly Active Mobile Device Data to explore the situation. We’ll be looking at 5G-ready smartphones actively used in the market—in terms of general usage, not 5G usage.

Huawei Has Overtaken Samsung as the #1 Manufacturer of 5G-Ready Smartphones

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Huawei had an incredible 2020 in terms of its 5G-ready-smartphone sales. Owing to the success of devices such as the P40 series, the company became the 5G-ready market leader at the end of 2020. Huawei’s share of active 5G-ready devices skyrocketed from 8.6% in November to 27.0% in December:

Huawei’s home market, China, remains the leader in 5G device adoption; therefore, it’s no surprise that the company is also leading the market for 5G-ready smartphones.

But Huawei’s future position remains uncertain, owing to the U.S sanctions and the fact that it sold the Honor brand (reportedly due to said sanctions). Soon after this sale, Honor began working with Qualcomm and MediaTek on 5G chips. Nevertheless, Huawei’s impressive market share as of December 2020 is undeniable.

Samsung May Have Dropped to #2, But its 5G-Ready Presence Remains Huge

Samsung was among the first major brands to push 5G in its flagship devices, with 2019’s Galaxy S10 series already offering 5G-readiness. This helped Samsung secure an early foothold in the 5G-ready-smartphone market, especially in its home market of South Korea. Our Monthly Active Mobile Device Data shows that in December 2020:

  • South Korea accounted for 21.8% of Samsung’s active 5G-ready smartphones
  • The U.S. accounted for 9.1%.
  • And Russia accounted for 5.6%.
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Samsung has since expanded 5G functionality to its non-flagship handsets, including devices in its Galaxy A series. As of December 2020, over 21.6 million active Galaxy A21 5G handsets were active worldwide, as shown in our Monthly Active Mobile Device Data.

While newer entrants have taken much of the Korean tech giant’s share, Samsung still boasted a 5G-ready market share of 25.1% in December 2020. But its biggest competitor, the other half of the overall-smartphone-market duopoly, might be catching up.

Read Also:  The Evolution Of Mobile Payments In Kenya By Margaret Mwangi

The Success of the iPhone 12 in China and Beyond Brought Apple into the Top 3 for 5G

In mid-October, Apple announced the iPhone 12 series, the first iPhones to support a 5G connection thanks to their mmWave and Sub-6GHz 5G compatibility.

We expected Apple’s foray into smartphones to significantly bolster the uptake of 5G-ready devices, and that’s exactly what happened. After just one flagship release, Apple is now the world’s #3 smartphone brand by 5G-ready devices, boasting a market share just shy of 20% in December 2020.

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intel 5g brand spurintel 5g brand spur

Apple also enjoyed its best-ever quarter by revenues in its fiscal Q1 2021. In a conference call, CEO Tim Cook revealed that China had a record number of iPhone upgraders during the quarter. Total revenues from Greater China hit $21.3 billion, up +57% from last year.

The iPhone 12’s 5G capability was—and continues to be—one of the major drivers for Chinese consumers upgrading their handsets; after all, the country quickly and effectively rolled out its 5G network infrastructure. This certainly bolstered Apple’s strong 5G-ready performance and is reflected in our Monthly Active Mobile Device Data for December 2020:

  • 29.5% of Apple’s active 5G-ready smartphones were in China
  • 24.7% were in the U.S.
  • And 8.7%% were in Japan.

Naturally, we expect that the iPhone 12 series drive will further 5G-ready adoption in Apple’s key markets (including China, Japan, and the U.S.) this year and beyond.

We also expect to see Chinese brands continuing to perform well in the 5G-ready-smartphone space, including Xiaomi and OPPO, who also saw market-share jumps in December 2020.

One thing is for sure: when infrastructure catches up and the pandemic subsides, consumers across the globe will be ready to take advantage of the next generation in mobile internet technology. But how can companies stay up to date with active (5G-ready) smartphones?

Global and Local Smartphone Usage Data’s Variety of Use Cases

Newzoo clients that subscribe to our Monthly Active Mobile Device Data include some of the world’s biggest tech giants—as well as leading app publishers that have underlined growth countries as a strategic priority.

Others, closer to the telecom sector, ingest the data into their business intelligence (BI) platform, combining it with their shipping or sales data. In the end, this combination of data strengthens companies’ overall mobile market insights and gives them the tools to analyze increasing device lifespans.

The Monthly Active Mobile Device Data can be used as an online dashboard or through API access. The data is updated monthly and is derived from genre- and device-agnostic SDK’s used in hundreds of thousands of apps in China and the rest of the world.

These apps cover over 2 billion of the 3.9 billion smartphones. Each month, a sample of 400 million is used to extract fresh data into the model and—ultimately—the client dashboard or feed.

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Huawei Leads the Market for 5G-Ready Smartphones as the World Prepares for Mass 5G Adoption - Brand SpurHuawei Leads the Market for 5G-Ready Smartphones as the World Prepares for Mass 5G Adoption - Brand Spur
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Huawei Leads the Market for 5G-Ready Smartphones as the World Prepares for Mass 5G Adoption - Brand SpurHuawei Leads the Market for 5G-Ready Smartphones as the World Prepares for Mass 5G Adoption - Brand Spur

Latest News

Next Meats, Purveyor of the World’s First Plant-based Yakiniku Meats, Is Now in Singapore

The Tokyo-based startup makes its debut in the alt-protein hotspot of Singapore

 

  • Next Meats has collaborated with Aburi-EN to deliver two new meal sets
  • Made with soybean proteins, the Kalbi contains no chemical additives or animal ingredients


SINGAPORE - Media OutReach - 14 April 2021 - Next Meats, a purveyor of the world's first plant-based yakiniku meats, is making its debut in the alternative protein hotspot, Singapore! The Japanese alternative meat company has collaborated this time with popular Japanese restaurant Aburi-EN, which will offer two types of set meals using the NEXT Kalbi (boneless short rib) for the very first time. Made largely from soy proteins, the NEXT Kalbi contains double the amount of protein and half the fats than that of regular meat and even more, it does not contain any chemical additives or cholesterol due to its lack of animal ingredients. Now, Singaporeans can enjoy yakiniku without the guilt!


Huawei Leads the Market for 5G-Ready Smartphones as the World Prepares for Mass 5G Adoption - Brand Spur

From left to right: Premium Kalbi Don Set and Stamina Teishouku Set

The two new menus available at Aburi-EN are the Kalbi Don Set (S$13.80) and the Stamina Teishoku (S$15.80) — which are available for a limited time only. Next Meats has specifically chosen to work with Aburi-EN as they are a Japanese grilled-meat specialist. The two menus are the culmination of many months of research and development, and they will also be Aburi-EN's first-ever plant-based dishes.


Huawei Leads the Market for 5G-Ready Smartphones as the World Prepares for Mass 5G Adoption - Brand Spur

For the Kalbi Don Set, Next Meat's Kalbi is grilled and served atop a bowl of fragrant Japanese steamed rice. Equally indulgent, the Stamina Teishoku features the Kalbi stir-fried with cabbage along with egg imported from Okinawa. The meat is then served with fragrant Japanese steamed rice, salad, pickles and miso soup. For both dishes, the meats are glazed with a special homemade sauce that packs an irresistible umami punch.

Both the Kalbi Don Set and Stamina Teishoku will be available at all Aburi-EN stores from April to July 2021.

An advocate of sustainable food production and better food security

The NEXT Kalbi is one of Next Meats' innovative offerings, which includes other plant-based delicacies such as the NEXT burger and NEXT gyudon (beef bowl). The company champions the importance of saving the planet and humanity through reducing the emission of greenhouse gases (which is produced from meat consumption and animal agriculture) and utilizing biotechnology to combat protein deficiency.

Through extensive research and development, Next Meats has culminated the knowhow on using molecular binding to mould vegetable proteins from powder. Buoyed by state-of-the-art, proprietary technologies, the company has successfully created vegan substitutes that replicate the texture of real meat.

About Next Meats

Hailing from Tokyo, Next Meats is a food-tech venture company that specialises in the research and development of Japanese-style alternative meat products. Its journey of product development began in 2017, and the company was officially established in 2020. Its portfolio of products includes plant-based burger patties, gyudon and yakiniku meats.

Social Media for Next Meats

Facebook: /nextmeats.singapore

Instagram: @nextmeats_singapore

Hashtags: #nextmeats #nextmeats_sg #japaneseplantbased


About Aburi-EN

Aburi-EN is Singapore's leading Japanese Grill restaurant chain, best known for delicious high quality grilled donburi bowls. Signature dishes include the Premium Buta Don with grilled chestnut-fed pork, Wagyu Karubi Don, and the Wagyu Stamina Don, made using A4/A5 Miyazaki Wagyu, which has won Japan's "National Wagyu Award" for 3 consecutive years, among many others. The homemade sauces give the meats and dishes an extra umami-ness. Aburi-EN is also known for affordable highballs and Japanese sours, which pair perfectly with the Aburi dishes.

Social Media for Aburi-EN

Facebook: /aburiensg

Instagram: @aburien.sg

Hashtags: #aburiensg #aburiendonburi #aburienjapanesegrill

Outlets

- Isetan Scotts:

350 Orchard Rd, #01-K1 Shaw House, Singapore 238868

- Causeway Point

1 Woodlands Square, #02-09B Causeway Point, Singapore 738099

- Jem

50 Jurong Gateway Rd, #01-04 Jem, Singapore 608549

- Vivo City

1 Harbourfront Walk, #01-159/160 VivoCity, Singapore 098585

- Novena Square

238 Thomson Rd, #01-89/90, Singapore 307683

- Guoco Tower

1 Wallich St, #B2 - 09, Singapore 078884

- Orchard Central

181 Orchard Central, Central, #01-16 Orchard, 238896

- Suntec City

3 Temasek Blvd, #B1-121 Suntec City Mall, Singapore 038983

- Nex

23 Serangoon Central, #01-63/64/65 Nex, Singapore 556083

Operating Hours

11am – 10pm, Daily

Huawei Leads the Market for 5G-Ready Smartphones as the World Prepares for Mass 5G Adoption - Brand Spur
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