Is Culture A Deciding Factor When It Comes To COVID-19 Vaccine Acceptance In Africa?

Must Read

List of United Bank for Africa (UBA) Sort Codes & Branches (with addresses) in Nigeria

The sort code is a number that usually identifies both the bank and the branch where an account is held. The sort...

How To Block Your Bank Account And SIM Card In Case Of Emergency

Losing your phone and wallet or having them stolen can be very frustrating. However, in case that happens to...

List of First Bank of Nigeria Sort Codes in Nigeria

The sort code is a number that usually identifies both the bank and the branch where an account is held. The sort...
- Advertisement -

The impact of the 2019 Coronavirus on the African continent has been devastating, not only to the people and their livelihoods but also to the economies. One year later, as of 21st March 2021 according to Africa CDC, Africa has had 4.1 million cases out of which 3.7 million have recovered while 109,922 have died.

However, not all countries have been reporting their figures therefore the number of infected and who have died is speculated to be bigger than what is reported.

African’s have always been skeptical about vaccines, mainly due to their safety and origins with most viewing them as the developed nation’s way of subduing Africans.

According to the Kasi Insight Covid-19 tracker conducted last year from the month of August to December, more than half of respondents from Ghana, Kenya, South Africa, Cameroon, Tanzania, and Nigeria were unsure of taking the vaccine when it became available. However, when each country was compared to another there were significant regional differences.

From the above graph, we can see that a total of 56.75% of people in Cameroon, Ghana, Ivory Coast, Kenya, Nigeria, South Africa and Tanzania surveyed are unsure (red and green bar) if they will take the vaccine when it becomes available. While 27.32% agreed to take the vaccine and 15.93% said they will not.
- Advertisement -

However, if we look at each country individually we see that out of the seven countries surveyed, there are noticeable differences between some countries. Nigeria and Cameroon had the highest willingness (purple bar) to take the vaccine with 38.55% and 37.45% respectively compared to South Africa and Ghana who were largely unsure about taking the vaccine; neither agree nor disagree, with 74.8% and 63.41% respectively. This indicates that a huge chunk of the population was hesitant about taking the vaccine once it became available.

This brings the question, do cultural differences play a role? Africa is diverse in its cultures and traditions thus bringing about different ways of handling situations compared to other nations. If we take a look at Nigeria for example, being a Muslim-dominated country and very diverse in culture, they seem to be the most willing country to take the vaccine with 38.55% of the people surveyed agreeing compared to the other countries.

However, when we look at the francophone countries such as Cameroon and the Ivory Coast, we can see a stark difference in vaccine acceptance with 37.45% agreeing in Cameroon while only 22.82% are willing to take the vaccine in the Ivory Coast.

The African way of life is very community-oriented as well which is apparent in their funeral procession, weddings, and so forth. Is this why social distancing, wearing masks, and even lockdowns have been unsuccessful? Being deeply rooted in their beliefs has guided their actions for centuries. This is apparent with how Africa responded to Covid-19 by using more natural remedies to cure and/or prevent one from getting the virus without much success.

- Advertisement -

This action alone is enough to point out that Africans are wary of western vaccines if not medicine. One size truly does not fit all but for Africans, Covid-19 seemed more of a western disease than an African one hence the failure to contain it.

According to Devex key concerns of people with regards to the vaccine include not having enough trust in the safety of the vaccine, denial that the virus exists or that they personally are at risk of catching it, that the vaccine can actually give a person COVID-19 or that the vaccine was developed and manufactured too fast.”

With a continent that is deeply rooted in its culture, traditions, and beliefs we can see how the above concerns are fueling vaccine skepticism.

This leads to the second question; does the origin of the disease play a role as well? For a disease that did not originate from Africa, African’s are having a tough time adjusting to the measures needed to control and reduce the infection rates. If we take a look at Ebola, which originated in West Africa and has a higher mortality rate than Covid-19, its spread was contained really well.

- Advertisement -

However, the nature of the disease could have had something to do with it. Unlike Covid-19, Ebola is spread through contact with an infected person, hence easier to isolate and quarantine cases. Wherewith Covid-19 you can easily spread the virus without being symptomatic and with Africa being community-oriented, Covid-19 has spread like wildfire. Therefore the nature of the Covid-19 virus has disrupted the African way of life thus making the measures necessary to contain it unsuccessful.

A lot of work needs to be done by the government and health ministries in educating the population about the nature of the virus and what the vaccine means for their future economic prospects. There seems to be a lot of misinformation about the efficacy and effectiveness of the Covid-19 vaccine and if the governments fail to convince people to take it, it could hinder their recovery efforts and thus affect their GDP in the long run.

What this indicates as well is that trusted sources to provide messages and information are needed to reach the people such as churches, mosques, etc so as to increase vaccine acceptance. Governments need to take into account different channels and community avenues to reach a wider audience but they also need to address community concerns so as to change people’s vaccine perceptions.

This does not mean the private sector or brands bear no responsibility. In order for businesses to meet their consumer demands, they need to understand what their customers want. This also means educating their customers about the vaccine and what that would mean for their livelihoods and for the business. Collaboration between the public and private sectors is key in increasing Africa’s vaccine acceptance however effective and consistent communication is paramount if Africa is looking to recover in the near future.

This pandemic has brought to light on a global scale the various weaknesses that the African continent and its constituent countries face. From the insufficient health services and lack of resources to not having the infrastructures in place to produce our own vaccine let alone the funds required to keep the economy afloat in such crises.

This pandemic has highlighted how debt-driven the continent is and how dependent it is on outside help. Africa has the capacity and resources to do better and persevere but the solution to the problems lies with its people and governments. Systemic changes need to be made for Africa to come out strong in the face of adversities. Such changes start with the people especially when it comes to taking safety measures and their view on vaccines.

- Advertisement -
Is Culture A Deciding Factor When It Comes To COVID-19 Vaccine Acceptance In Africa? - Brand SpurIs Culture A Deciding Factor When It Comes To COVID-19 Vaccine Acceptance In Africa? - Brand Spur
- Advertisement -

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Is Culture A Deciding Factor When It Comes To COVID-19 Vaccine Acceptance In Africa? - Brand SpurIs Culture A Deciding Factor When It Comes To COVID-19 Vaccine Acceptance In Africa? - Brand Spur

Latest News

Hydeout: The Prelude Announces Phase Two of Immersive Digital Music Experience Platform

  • Featuring Charli XCX, Rita Ora, G Eazy, Wiz Khalifa, Tinashe, Kid Laroi, Alison Wonderland, TOKiMONSTA, Zedd, Hardwell, Fedde Le Grand, Armin Van Buren, Slushii, Pixel Terror, Habstrakt, Sullivan King, KTN, Yung Bae, Manila Killa, Bohan Phoenix and More
  • Kicking off April 11 with On Location Monstercat Stream Takeover
  • Purchase Season Pass for all HYDEOUT Phase Two Events and HydeCoins for Individual Show Access: hydeoutworld.com


SINGAPORE - Media OutReach - 13 April 2021 - Today immersive digital music platform HYDEOUT has announced a star-studded lineup for The Prelude: Phase Two as a continuation of its globally leading programming. Since its January 2021 launch, HYDEOUT's goal has been simple: showcase the industry's most in-demand artists across genres in unique virtual settings while offering a gathering place for music fans around the world. With this ethos at its core, HYDEOUT will kick off Phase Two on April 11 with some of its most impressive shows to date.


From festival mainstages to industry leading studio artists, HYDEOUT's Phase Two programming defies genres and defines culture. Modern pop icons will be on full display with performances from English songstress Charli XCX, new-age America rap royalty G-Eazy and Wiz Khalifa, forward-thinking performer Tinashe and Australian wunderkind Kid Laroi.


Dance music's most famed legends will also take the digital stage with heroic progressive house sets in line from Zedd, Hardwell, Armin Van Buren, and Fedde Le Grand, plus multi-genre throwdowns from global stars TOKiMONSTA and Alison Wonderland. Fans of the heavier end of the electronic spectrum will be treated to a Monstercat takeover to launch phase two featuring an on-location spectacle with Pixel Terror, Habstrakt, Sullivan King and KTN. Manila Killa and Yung Bae will bring their unique indie-electronic stylings to the platform.

Hydeout: The Prelude phase one led the digital event landscape with marquee performances from Rita Ora, Martin Garrix, NGHTMRE, Andrew Rayel, Cosmic Gate, Don Diablo, Nervo, Yellow Claw, Dombresky, Eptic, Flux Pavillion and more. These shows took place across six fully immersive digital environments at The Mirage Stage, futuristic cityscapes of HydeCity, HydeAlley, The Arch and Pandemonium, or tropical worlds of Aqua Sphere and Sanctum. HYDEOUT's unique interactive features like global chat rooms, custom avatars, watch parties and mini games, offers a way forward for artists and fans looking for a deeper sense of connection.

Performance episodes from both phases are available after their premiere as Video on Demand for HYDEOUT Season Pass holders and Pay As You Go users alike. Season Passes allow access to over 40 episodes and all platform features for just $49.99 USD. HYDEOUT users looking to enjoy a handful of shows can opt for a Pay As you Go pass, with which they can gain access using HYDEOUT's own in-platform currency HydeCoins. Individual shows range from the HydeCoin equivalent of $5-$10 USD. Season Passes and HydeCoins are available via – www.hydeoutworld.com


Is Culture A Deciding Factor When It Comes To COVID-19 Vaccine Acceptance In Africa? - Brand Spur
- Advertisement -
BrandsPur Weekly Cartoons
- Advertisement -Is Culture A Deciding Factor When It Comes To COVID-19 Vaccine Acceptance In Africa? - Brand SpurIs Culture A Deciding Factor When It Comes To COVID-19 Vaccine Acceptance In Africa? - Brand Spur