March 31, 2021: On February 23rd, more than 70 million songs, 2.2 million podcast titles, and over 4 billion playlists became officially available to Spotify listeners in Nigeria for free. Spotify launched with a tailored music experience for Africa with more than 100 expertly curated playlists across some of the most popular genres in the continent. But what got the fans listening?
The first 30 days demonstrated how much Nigerian listeners love their home-grown artists.
Local hits are also resonating the most with Nigerian listeners. The most-streamed track in Nigeria over the past month is “Bounce” by Rema, followed by Wizkid and Burna Boy’s “Ginger” and DaVido and Teni’s “FOR YOU”.
With a strong appetite for local sounds, it comes as no surprise that Hot Hits Naija is one of the top-streamed playlists among users. Spotify’s Africa to the world playlist African Heat comes in second reflecting listeners’ keenness to discover music from all over the continent.
Podcast listening may be a relatively new trend in Nigeria, but it is fast gaining momentum among Nigerians. In the last month, the most popular podcast on Spotify is “I Said What I Said,” with “Kwality Kontent” coming in second. “TED Talks Daily” came in third, followed by “Articulate One” and “The Daily Show With Trevor Noah: Ears Edition” in fourth and fifth position respectively.
Residents of Lagos, Suleja, Abuja, Port Harcourt and Benin City account for the most Spotify streams in Nigeria.
So how did the first month of Spotify in Nigeria sound?
- Burna Boy
- Rema – Bounce
- WizKid feat. Burna Boy – Ginger
- DaVido, Teni – FOR YOU
- Olamide, Omah Lay – Infinity
- DaVido, Focalistic, Virgo Deep – Ke Star – Remix
Most popular playlists:
- Hot Hits Naija
- African Heat
- Today’s Top Hits
- I Said What I Said
- Kwality Kontent
- TED Talks Daily
- Articulate One
- The Daily Show With Trevor Noah: Ears Edition
Cities with most streams on Spotify:
- Port Harcourt
- Benin City
Data based on Spotify user consumption between February 23 and March 22, 2021.